Are you new to internet marketing and want to learn an online marketing strategy and exactly what you need to ensure your home business marketing success to build your online home business? Have you been marketing online for a while, but feel that you need help with an online marketing strategy? Well, this article is for you.
I understand how online marketing can seem overwhelming to the beginner. There is so much information available about marketing your online home based business!
This article will cut through the clutter and list the basic elements and explain an online marketing strategy you need for success in any online home based business.
If you have been marketing online for a while, five of these essential elements will be very familiar to you. However, the sixth element that I will discuss has the ability to make or break you when it comes to home business marketing success, and it's importance is often overlooked.
I spent thousands of dollars on leads. If you base your business on buying cold leads, you may be on track to burn yourself out financially. This online marketing strategy for your online home based business offers you an alternative. I'll start by listing the first five basic components of this online marketing strategy or tools of an online business:
-- A list - Your first goal is to create a list of prospects interested in what you are marketing. Notice I said "marketing". It is crucial that you learn how to market online. You should choose one method of home business marketing and stick to it until you start generating enough leads to build your business and then add to your list.
-- A website - Specifically, you need your own website-one that helps to brand YOU...a web page that is customizable and that tells your story, with your picture and your video if you wish. Your personal website separates you from everyone else in your business. Remember, you need to drive traffic to your website.
-- A sales funnel - This is a method of promoting useful tools and resources that will help your prospects solve their business-building issues. Providing solutions to your prospects helps you to build lasting relationships, so they see you as a resource and a leader. We all know that this industry is about building relationships. A sales funnel can help you do so. This is a funded proposal strategy (creating multiple streams of income), and all master marketers use this type of online marketing strategy. By learning what the top money earners do, you will save money and time.
-- A system - You need a system that will help you market your business effectively and train your new people quickly. Such a system should be something that you can plug your new distributors into, so you can leverage your time and energy. Additionally, the system should utilize an auto-responder to allow you to deliver information to your list at certain intervals.
-- A primary opportunity - You need the system to introduce your prospects to your primary opportunity in a non-threatening manner, after they have been in your sales funnel long enough to appreciate the solutions you provide.
Want to find out what the sixth element is? Learn more about this online marketing strategy.
Learn more about online marketing strategy and building your online home business. Stop by JC Dawkins' site where you can find her other Home Business Marketing strategies.
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