The Internet Marketing Syndicate And Their Secrets To Success

 

Many years ago, Dan Kennedy, who is one of the pioneers of Internet marketing, put forth the idea of forming a cabal. A cabal is a group of like-minded businesses that help each other out. This is something he and his colleagues used in the infomercial industry.

Here's an example of how a cabal works. Let's say that I offer piano lessons. One of my students says he wants to quit my lesson but he still wants to learn piano. I'd then refer him to another piano teacher who might be more suitable.

Actually, I'm not referring him to my competition. I'm referring him to a friend. Me and a bunch of other piano teachers have this cabal where he hook each other up with students. When I send a referral to them, they either pay me a commission or we just have it worked out so they send me theirs.

The Cabal Becomes a Syndicate

Forming a cabal sounds sinister, but it's actually a great marketing strategy. Why not work together with others who offer similar goods and services so that all can benefit? When you run a cabal, that's essentially what you're doing.

Well, a small group of successful Internet marketers really ran with this idea and they created 'the syndicate.' This group of marketers includes big names like Eben Pagan, Frank Kern, Mike Filsaime, Andy Jenkins and lots of other IM gurus you've probably heard of (and some you haven't!).

They do stuff on a whole different scale. Among other things, they schedule their product launches so that they don't overlap. Then, they write to their lists recommending these great products by other members of the syndicate.

They also engage in price fixing, pricing their products ridiculously high and playing on the scarcity factor by limiting them to X number of copies (even though they're just digital files that can be copied endlessly). By doing all of this, they make guaranteed bank on each product they release.

The Problems with the Syndicate

Are the methods the syndicate uses unethical? Some people think so. Others say that they're just really good marketers who have perfected the Internet game.

Among the folks who don't like the syndicate are several government regulatory agencies such as the Federal Trade Commission. They don't think these practices are ethical and they're keeping an eye on what the syndicate does. Many believe that this isn't a sustainable practice and the syndicate will one day fall.

There has been media attention recently about these 'Internet scammers' and it has given all of us in the industry a bad name. It's also brought government scrutiny to fully legit small businesses that operate online. Some fear that the syndicate's greedy practices could damage the whole IM industry.

In my personal opinion, there's nothing really wrong with them all working together, but a huge number of the products they release are garbage. It seems to me that they've strayed from the path of offering real value to their customers, who are paying thousands for their overpriced digital products.

The cabal model is useful for small businesses. It's a great way to work together so that everybody prospers. Just make sure that you offer true value to your customers and you're not thinking only of the money you're making.

This is a great way of thinking and working "outside the box" to my mind and is something that you really should be considering after all we all can do with help and support in trying to become successful.
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Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Get my FREE MP3 Download Interview With Top Internet Marketer & FREE 94 page Free Special Report - Available at =>http://www.startinternetmarketingonline.com

Article Source: http://toby.articlealley.com/the-internet-marketing-syndicate-and-their-secrets-to-success-2437368.html

It's Time To Make Things Easier By Reading This Article About Making Money Online

 

With the evolution of modern technology, earning money online has never been easier. Many people work online to make extra money. It matters not how much money you want to make online, because you can surely do it. These tips will set you on the right path.

Look out for online scams. While you'll find a lot of opportunities out there for making money online, some opportunities aren't that great. Before you jump into any online moneymaking scheme, read reviews of the service you're going to use.

Join up with revenue sharing companies like InfoBarrel or Squidoo. These sites will allow you to write about whatever you want and you will get a cut of incoming revenue. Plus, they both tie in opportunities through Amazon.com's affiliate program, giving you even more online income opportunity.

Give yourself a schedule. Your income will depend on the time you put into it. You are highly unlikely to experience a sudden windfall of cash. You have to work daily. Set aside a specific time during the day. Even devoting only an hour or two a day will make a huge difference over time.

Be prepared to verify who you are if you plan to make cash online. You will need to provide identification in some places. Get a copy of your ID before you apply anywhere.

Flip domain names. A creative person can make good money by purchasing potentially popular domain names and selling them later at a profit. It's like investing in real estate. Take a look at AdWords (by Google) to determine the best keywords to target. Consider purchasing domain names that are acronyms. Look for those likely to be lucrative.

Don't ever pay for the privilege of making money online. No legitimate business will make you pay money to start doing work for them. Companies who ask for money up front are generally a scam. Avoid companies like this.

Search Google about how to make money online. This will give you a huge variety of ideas and options. When you come across a company that is of interest to you, make sure to check out the reviews with regard to the organization. Be cautious about who you decide to work for, however.

You can make money while you sleep. Passive income streams are those that require virtually no work from you. For example, you could set up a forum, moderate it for an hour or so a day, and then let the ads bring in money.

When it comes to earning money through the Internet, some companies are real while others are not. That's why you must to be cautious prior to diving in and working through them. The Better Business Bureau is something you can look to so you can see what a company is like.

It should be easy to see how to start making real money online. To be sure, there are challenges, but many folks do well in this way. Doing your research is a great way to ensure that you find the best opportunities for earning money online.

Article Source: http://www.articlealley.com/its-time-to-make-things-easier-by-reading-this-article-about-making-money-online-2445953.html

Digital Marketing For Beginners: 7 Strategies That Work

 

How To Set Your Online Marketing On Autopilot

 

We are living in a time where everything that we do is digital. If we can get something right now, we get it now, and we don’t like to wait around for anything. When you add this culture of “I want it now” to technology, you get smart thinking homes and businesses where technology is being used to make life easy.

As a business, automated marketing is going to make your life easier. It’s essential to know how to do it because if you want to grow your business online, you cannot do it all. You may be a business superhero, and that’s wonderful, but it’s just not possible to do what you want to do without help.

Plenty of businesses choose to outsource pieces of their business puzzle, and it’s a smart thing to do. With the right systems in place, your business can run correctly, and automated marketing allows you to “set and forget” certain areas of your business while being able to test out what’ll work best. It will enable you to change what you want to change to improve areas of your business, and automation is the perfect way to keep business moving while this all happens.

You may choose to outsource your online marketing, as it will free up your time and money in the same way that automation can. Companies like FATJOE offer outsourced SEO services that are usually reserved for SEO Agencies to resell to you for a higher price. However, there’s no qualification process, so you can sign up for an account yourself and start ordering all of the outsourced services you’ll need for your marketing. As a business owner, you’re already trying to wear too many hats and do everything possible – but you don’t have to. You don’t need to understand systems to be able to set your online marketing to autopilot – or outsource it.

Automation isn’t about software; it’s about getting your business processes working together in a way you can benefit. You want to drive your business forward, and putting your online marketing on autopilot is going to help you to do just that. You can figure out the processes that will make your business more successful, and you can then get those processes working correctly. You don’t have to follow everything manually for your business. With your online marketing strategies on autopilot, you can focus on the other pieces of your business that really matter.

So, with all of this in mind, let’s talk about the steps that you need to take to set up your online marketing so that it’s on autopilot.

Set Up Your Funnel

What do you think your clients want to experience? One of the best things that you can do for your clients is to imagine working from their perspective. What would you want to see from their perspective? Think about how they interact with your brand and what they want to see from your brand when they are interacting with you. From the beginning of the process to the completion of a sale, you need to outline the process in a way that keeps it all simple.

You have to be absolutely clear on your target audience and who you are planning to sell to if you want to automate your marketing correctly. You will spend far too much money if you haven’t set up your funnel correctly, so you need to know exactly who your market is and what they want from you so that you can target them correctly!

Start Building Awareness & Gaining Traffic

There are plenty of ways that you can get your website out there in front of the right audience. In step 1, we talked about identifying who your audience is, and you want to make sure that you are building awareness for those at the very top of your sales funnel. This will encourage the right traffic to your website, too, and there are many ways that you can create the traffic that you want to drive to your site. Some of those include:

•     Paid ads on social media
•     Retargeting ads
•     Traditional advertising
•     Blog posts with lead magnets built right in!
•     Social media commentary and engagement
•     Excellent content (vlogs/infographics/blogs, etc)
•     Email marketing

Each of these should be measured and tracked. Doing so will enable you to check your return on investment over time. These measures will run while you’re not actively working on your marketing, allowing traffic to build automatically.

Taking Action

Getting the top of your sales funnels to your website is just the start. They need to be pushed right through the funnel to take action. You want your website visitors to take action once they get to your website, whether that’s signing up to your email list, clicking on a blog or buying a product. Those little conversions all add up to the bigger picture. For example, if your client is looking for a product, but their visit only signs up to the email list, you’re still making conversion as part of your sales funnel. You can use their email address to offer them a lead magnet – people want something to hook them enough for their information! Lead magnets can be anything from video tutorials for baking a cake to an ebook!

If your website has enough call-to-action spots to attract attention, you’re going to bring people to you without having to do much. Think Hansel and Gretel: if you leave breadcrumbs, people will come to your gingerbread house!

Nurture Your New Relationships

Once you have the information you need from the top of your sales funnel, you need to nurture that baby until it grows! You don’t want to spoil them with information and freebies, spam emails and blogs, but you do want to flip them from a passing interest to a purchasing customer. Nurturing your leads is a vital piece of the puzzle. It’s not going to be an overnight change, so you need to start small. Offering the product they want at a discounted price, or offering discount codes to use on your website can make a big difference to whether your clients choose to complete the sales funnel.

Save Time & Money

When you are invested in your online marketing, you need to get it right the first time. If you do this, you can avoid wasting your time trying to get it all right. Taking the right steps to put your marketing on autopilot will mean that you have more time to do other things to further your business to reach your goals!

Article Source: https://60secondmarketer.com/2020/02/18/how-to-set-your-online-marketing-on-autopilot

Online Marketing Strategies To Help You Win

 

The internet is a popular place and has attracted 40% of the world’s population. That’s more than 4.5 billion people online. Not only have the tools and platforms grown but so has the capabilities within the internet. Keep reading to hear our top online marketing strategies to help you win!

If you aren’t using this platform to advertise your business, then you are missing out on reaching a lot of potential customers.

Of course, the internet is a vast ocean, and it doesn’t take much to get lost. There are also media sharks who are looking to devour small businesses and other competition—and they generally know how to do it well.

Thus, if you’re hoping to swim with the media sharks and come out unscathed, you need to become a shark yourself and develop online marketing strategies.

Read on to discover how to achieve that goal.

1. Work With a Marketing Company

Developing a digital marketing strategy can take a lot of time and effort. The online world is also constantly changing, and trying to keep up can be a full-time job.

If you want your business to stay competitive and in front of customers, it’s a good idea to work with a marketing company.

What Does a Marketing Company Do?

Marketing companies come in all shapes and sizes, but they usually have one goal in mind: to get your business the exposure it needs to make more sales.

Some marketing companies have a specialty when it comes to online marketing. Thus, if you’re looking for help when it comes to creating digital ads or creating posts for social media, there are companies that can help. Others take a broader approach to online marketing.

No matter which option you choose, working with an online marketing company can be beneficial. They have the skills and ability to get your company seen. They also know how to read data and analytics to ensure you are getting the most out of your online marketing campaigns.

2. Use Keywords Optimally

Keywords are the building block of everything you do on the internet. They are the only way that the search engine bots can find you. Thus, you need to make sure you are using them optimally.

If you want to swim with the media sharks, you have to take your time to do keyword research. You need to know exactly what people are looking for when it comes to your products or services.

There are many different online tools you can use to help with your research, but this can be time-consuming. If you’re really hoping to get an advantage and find the keywords that will get you found, then you need to work with a marketing firm.

They have the time and experience to dive into the keyword pool and find the terms and phrases that will work best for your business.

Once you have a list of the keywords that you should be using, you’ll want to make sure you incorporate them into every aspect of your online presence. But you have to do more than just insert them into whatever text you’re working on.

Make Your Site Appealing to People and Bots Alike

Search bots have become incredibly sophisticated and smart, so they can tell when you are stuffing keywords just so that your site can be found. If you are doing this, they’ll penalize you for it. You won’t rank as high on the search engine list.

In addition, you want your site to be appealing to real people as well. If people can’t read your text because you randomly placed keywords into it, they won’t stay on your site.

It takes practice and experience to be able to find and use keywords correctly. Working with someone who has the skills and ability to find and incorporate keywords into every aspect of your site will work to your advantage.

3. Make Your Website Look Good

How your website looks has a direct impact on how long a customer will spend on your site. Thus, it’s worth your time and effort to make your website look good.

When people visit your site, they should be able to quickly and easily find what they are looking for. If they are looking for a specific product, it should only take one or two clicks for them to get to the product page.

Should they be looking for a way to contact you or know where your business is located, that information should also be easy to find.

All of your web pages should also load quickly. If a customer has to wait more than 3 seconds to get where they want to go, they’ll leave your site and look for someone who can get them their desired information faster.

Use Various Media

You also need to appeal to a wide range of audience wants and needs by using a combination of images, videos, text, audio, and infographics. Every person who comes to your site will want to get information in a different way, and you should be willing to offer those various forms.

Not only should your website look good on a desktop or laptop computer, but it also has to be optimized for mobile devices.

With so many people accessing the internet from their cellphones or other mobile devices, you need to make sure they can navigate your site with ease. Should they decide they want to purchase what you have to offer, they should be able to do this quickly and easily, and know that their personal information will be kept safe.

If you want customers to invest their time and effort into your business, you need to invest in yourself. It may sound challenging and time-consuming to create a website that looks good and appeals to audiences’ wants and needs, but it will pay off in the long run.

4. Give Customers a Reason to Come to Your Site

The vast majority of businesses create marketing strategies and campaigns that center around selling their product or service.

There’s nothing wrong with this, and it could potentially lead to finding customers who want to buy what you have to offer. You may also make an immediate sale.

However, in addition to targeting individuals who are ready to buy right now, you also want to be catering to those who will be buying in the future. To do this, you have to stay at the forefront of people’s minds.

One of the easiest ways to do this is to give them a reason to visit your website or your social media sites.

Statistics show that 409 million people are reading the sites on WordPress. You could be one of those sites—but you have to offer the right content.

People are bombarded by advertising and marketing campaigns on a daily basis. They have become really good at ignoring what businesses have to say. Thus, you don’t want to create content that always focuses on trying to sell people something.

Crafting Engaging Content

By creating a blog, you have the ability to share a lot of different information with your audience. To endear them to your company and brand, look for ways that will make them feel valued and special. Consider doing the following:

•     Give people an inside look at what a day at your business is like.
•     Offer new and unusual ways to use your products.
•     Create a video that highlights the wrong way to use your products.
•     Have giveaways and caption contests.
•     Ask your customers to post videos of how they use your products.

The Importance of Having a Social Media Presence

There are a lot of different things you can do, and in addition to posting this information on your blog, you should also be sharing it on your social media accounts.

It’s also important that you post on a regular basis. It doesn’t have to be every day, but it has to be often enough that people will come to your site or social media pages to see what you have to offer.

This is one of the best ways to attract new customers and retain the ones you already have.

5. Develop an Email List and Send Out Newsletters

Developing a blog is a great way to get people to your site and share information with them. However, you have to rely on people going to your site to read what you have to offer. There are some individuals who may not be willing to do this.

Instead, you should send the information directly to them. This can be achieved by developing an email list and sending out newsletters.

Email newsletters make it easy for people to interact with your message. If they are interested in what you have to say and/or the product you are advertising, it doesn’t take much for them to click on a link and go directly to your site.

If people are voluntarily signing up to receive emails from you, then it’s a good idea not to disappoint them. Send these on a regular basis.

6. Don’t Underestimate the Power of Ads

People may be really good at ignoring ads, but this doesn’t mean that you should stop creating them altogether. It means that you need to find a way to make them more effective.

Since this can take time and the ability to read and understand vast amounts of data, working with the best agency can help. They’ll have the time and ability to create messages that get people’s attention. They’ll also know exactly where to place the ads to get your business the most exposure.

They can even help with local online marketing to ensure that you are targeting potential customers in your local community.

Not only should you be considering creating digital ads, but it’s also a good idea to look into traditional advertising as well. Whether you are placing ads in a newspaper, magazine, on the radio, or sending out direct mailers, any of these can help you find and attract customers for your business.

7. Find a Way to Get Into the News

Finding a way to get into news stories or articles is a great way to establish yourself as a trusted expert and showcase your business to a wider audience.

There are a couple of different ways to accomplish this endeavor. One is to write your own press releases and get them published, and the other is to contact reporters and have them do a story about you.

Finding news outlets and reporters isn’t hard, as there are many sources online to upload press releases to and help reporters out with stories they are working on.

You might also consider answering questions that arise in forums about topics that are specific to your industry. Again, this can be another way to establish yourself as a trusted expert and get your business and products in front of potential buyers.

8. Use Video and Audio to Your Advantage

As the attention of customers continues to shrink, you need to find a way to get them interested in what you have to say. Using video and audio can help.

Both of these options give audiences information quickly and present it in an entertaining fashion.

Videos are one of the most popular mediums online because they can quickly and accurately display the information customers are looking for.

Audio is beneficial because people have the ability to multitask. They will still get your message, but they can be doing other things while listening to what you have to say.

Online Marketing Strategies That Work

Developing online marketing strategies takes time and effort. You can’t expect to create one or two campaigns and hope that you’ll sell your products or services. You have to be willing and able to look for strategies that will work now and into the future.

Since you have a business to run, you probably don’t have the time you need to dedicate to developing and implementing the necessary marketing strategies. That’s where Media Shark can help.

When you swim in the ocean of online marketing, you are either the shark or the prey. If you prefer not to be devoured by the competition, then having the right digital marketing company on your side is imperative.

Article Source: https://gomediashark.com/online-marketing-strategies

6 Ways That Online Marketing Can Grow Your Business

 

Advertising and marketing your business can be such an expensive process that many business owners rely solely on word of mouth as marketing. While this can be effective, it will take a chunk of time to build up your clientele with this approach, and it also makes it so your company can never grow past your ability to reach out and follow up.

Online marketing can deliver impressive results on a small budget if planned and performed effectively. That means that you need to have the right things in place to ensure you get the best ROI possible and get the right customers.

Consider these benefits of growing your business with online marketing:

1. Track your return on investment (ROI) accurately.

Sometimes it can be difficult to track your return on investment using traditional marketing methods like print or billboard advertisements.  Even with the limited metrics they provide you run into things like measuring attention.  Be honest, when was the last time you watched tv without picking up your phone whenever any commercial came on.

With online marketing, you are able to track your ROI using tools such as Google Analytics, which can give accurate details on how much traffic and sales each of your online advertisements generated.  You also have the ability to only pay for actual activity on your site which means you know you had that person’s attention at that moment and most likely they fell into your target audience.

2. Make quick sales and profits.

It’s possible to see quick sales and profits using something like Pay-Per-Click (PPC) marketing. PPC marketing allows you to show specifically tailored ads to targeted customers by choosing specific keywords.

Your ads will then be shown when anyone searches for that particular keyword on a chosen search engine, such as Google. You only pay when someone clicks your ad and most campaigns are targeted to people in a purchasing mind frame.  We want to target “food near me” vs “what does a hamburger taste like”.

While there is potential for quick profits, there is also a risk of heavy losses if you don’t set up the ads effectively. When you’re new to PPC advertising, it would be highly beneficial to seek the advice of an expert.  Take a look at some of our PPC Packages in The SMB Hub marketplace if you would like to learn about having a professional manage your campaign.

3. Get found for free by Optimizing your Business for the Search Engines.

Search Engine Optimization, or SEO, is more of a long-term approach, but if done correctly, your website can appear at the top of the search engines for free. This will ensure that many targeted prospects will see your website.

While this approach can be free, it can be competitive, so many companies pay an expert to optimize their website to ensure that top spots are achieved. If your website does a good job of converting visitors to sales, even paying an expert to get that top spot can be well worth it.

4. Grow customer trust 24/7.

Your website never sleeps so there is never a time that you won’t be reaching new people. There are millions of internet users that frequent the internet on a daily (and nightly) basis.  Many businesses that are successful realize that their website is an extension of their sales team that never sleeps or takes a day off.

If you can reach out to these people and deliver real-time feedback and interaction, you’ll be able to build brand reputation, recognition, customer loyalty, and new customers. As your customer base increases, so will your sales and profits.

5. Target multiple devices.

Most people are now using their mobile phones to access the internet. However, this doesn’t mean that you should quit targeting desktop and tablet users. Online marketing will enable you to target multiple devices. Targeting every customer’s device effectively will help to bring higher conversion rates.

6. Make yourself a local company, globally.

With online marketing, you can promote your business and services around the globe. It’s like the whole world is in your backyard!

The internet is a powerful tool that offers almost endless opportunities for your business. With online marketing, you can build an audience, engage with your potential customers, make more sales, and enjoy greater profits. Online marketing can bring a bright future for your business that you dream of.

Article Source: https://www.thesmbhub.com/blog/6-ways-that-online-marketing-can-grow-your-business

Digital Marketing 101 (A Beginner’s Guide To Marketing)

 

Here's Your Online Marketing Strategy Checklist

 

Are you new to internet marketing and want to learn an online marketing strategy and exactly what you need to ensure your home business marketing success to build your online home business? Have you been marketing online for a while, but feel that you need help with an online marketing strategy? Well, this article is for you.

I understand how online marketing can seem overwhelming to the beginner. There is so much information available about marketing your online home based business!

This article will cut through the clutter and list the basic elements and explain an online marketing strategy you need for success in any online home based business.

If you have been marketing online for a while, five of these essential elements will be very familiar to you. However, the sixth element that I will discuss has the ability to make or break you when it comes to home business marketing success, and it's importance is often overlooked.

I spent thousands of dollars on leads. If you base your business on buying cold leads, you may be on track to burn yourself out financially. This online marketing strategy for your online home based business offers you an alternative. I'll start by listing the first five basic components of this online marketing strategy or tools of an online business:

-- A list - Your first goal is to create a list of prospects interested in what you are marketing. Notice I said "marketing". It is crucial that you learn how to market online. You should choose one method of home business marketing and stick to it until you start generating enough leads to build your business and then add to your list.

-- A website - Specifically, you need your own website-one that helps to brand YOU...a web page that is customizable and that tells your story, with your picture and your video if you wish. Your personal website separates you from everyone else in your business. Remember, you need to drive traffic to your website.

-- A sales funnel - This is a method of promoting useful tools and resources that will help your prospects solve their business-building issues. Providing solutions to your prospects helps you to build lasting relationships, so they see you as a resource and a leader. We all know that this industry is about building relationships. A sales funnel can help you do so. This is a funded proposal strategy (creating multiple streams of income), and all master marketers use this type of online marketing strategy. By learning what the top money earners do, you will save money and time.

-- A system - You need a system that will help you market your business effectively and train your new people quickly. Such a system should be something that you can plug your new distributors into, so you can leverage your time and energy. Additionally, the system should utilize an auto-responder to allow you to deliver information to your list at certain intervals.

-- A primary opportunity - You need the system to introduce your prospects to your primary opportunity in a non-threatening manner, after they have been in your sales funnel long enough to appreciate the solutions you provide.

Want to find out what the sixth element is? Learn more about this online marketing strategy.

Learn more about online marketing strategy and building your online home business. Stop by JC Dawkins' site where you can find her other Home Business Marketing strategies.

Article Source: http://EzineArticles.com/6855330

First Steps To Online Marketing

 

The first steps to work yourself through when you have decided to take the step towards online marketing there are a few things you need to think about.

-Why do I want to market online?

-What do I want to market online?

-What do I know about marketing online?

If the answer is "I don't know", today is your lucky day. I will share some of the steps that I have learnt about online marketing through endless testing and tweaking.

YOUR WHY

Why do you want to market online?

Is it to enhance your offline business?

Being able to make money without leaving your home?

or...

Online marketing is easier than marketing offline, because online marketing takes care of itself and makes you money on autopilot?

If it's the last answer you're in for a big surprise. There is no such thing as EASY or AUTOPILOT in online marketing. Well, sure it is but not in the way many think. Online marketing is simple but not easy. Which means, it takes a lot of work to set it up and you need to be constantly tweaking and testing to maximize your efficiency and profits. I hope I didn't scare you off now. Online marketing is lots of fun and you could make friends all over the world.

YOUR MARKET/NICHE

So where do one start when you figured out why?

A specific market. Your Niche. Simple as that.

So, what is a niche and where do I find my market?

Well, there are a lot of places to find that. First of all. You'll want to target a niche that is actually profitable. What you don't want is to market a niche where no one is ever buying anything or a niche that pays very low. You want a niche that is in trend so to speak. It is what everyone is talking about and what people are interested in learning, using and purchasing.

For example:

Learning online marketing is a big niche with loads of people who are looking for information about it everyday. To find a monetizable niche you will need to look at the trends.

Ever seen the basket ball through the water hose?

Anyway, the trends is what people are interested in and what people are buying.

What are people looking for?

What are their main concerns?

When it comes to online marketing these are the most important questions to find an answer to. So you'll need to do some research. Did I say some. I mean a lot. You could basically say that online MARKETing is all about MARKET research. If you know what you're market desires you know what to MARKET to them. If you want to stay ahead in the online marketing game. Keep a journal on your daily activities.

1 year from now, you will have loads and loads of information that you could use. By then your online marketing business will be a lot different and you will have a different view on this. By then you will probably have forgotten what is was like when you wanted to learn online marketing. Why not keep a journal on you questions and utilize it when you decide you need to teach a spouse, friend or a new team member about online marketing.

What was the questions you had back then?

Well, it's easy for you now. They are what you ask today. So keep them written down as research for a later project and take notes on your struggles, issues and short comings when learning online marketing. Now, this is just to get you started so you could use it in the future.

What about now? Now is when you have your problems. How do you solve them and get going with your online marketing business?

Here it is...

YOUR SKILLS

You have a set of certain skills, I'm sure.

Are these skills relevant to marketing and business?

If not, you might want to consider acquiring a set of those skills before throwing yourself into doing business. Whether online or offline. The first thing you should do is to assess your skill tree. A simple mind map could do the trick or just a list with what you know. Rank them on how experienced and good you are at a skill.

Circle the top 3 skills you are most proficient in. Are that very good? Great!

Are they at all profitable or monetizable. Meaning could they make you money (with a little fantasy and imagination) If not, pick the next skill. That's your main focus to begin with. Now, underline the 3 bottom skills that you're not very or, at all proficient in but still is in context with your top skills. Those are the skills that you should focus on learning. 1 should be online marketing.

Apply the same rule as with your top skills but with the little tweak, Are they useful and do they enhance your top 3?

NEXT STEP!

Now, you have some skills that you are good at and some that you are going to focus on learning. With time you will have 6 skills that you are very good at.

Go through this article again and apply the steps.

At this point, we're not sure you have all the information in this topic you need to understand it fully.

Now, we realize that this article can not fit a whole instruction to online marketing so I recorded a video series to get you started.

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Article Source: http://EzineArticles.com/7365632

Getting Started With Online Marketing 101

 

If you're looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don't have an online marketing strategy in place, you're already behind the curve. Fortunately for you, we have the six essential online marketing steps that you need to take in order to get your campaign and efforts up and running in no time.

Six Vital Online Marketing Steps for Internet Marketing Success

Regardless of your product, service or overall intended outcome, these eight steps to online marketing success will help you bring your goals to fruition, from inception to the market, helping you increase your bottom line by bolstering your online sales.

1. Defining a Keyword Strategy. In the most simple explanation of how online marketing works, people use keywords to find your site which increases your sales. Of course, it's much more complicated than that, but that does give you a sense of just how important your keyword strategy is. Keywords are the words that people type into search engines to find what they are looking for. If you're a dog grooming company in Boise, some of your keywords will be "Boise" and "dog grooming". But because you're probably not the only groomer in Boise, you're going to have competition out there for those keywords. That's where your keyword strategy comes into play. The goal here is to find keywords that have a high search volume but low competition. This means that people are searching for these keywords, but your competition hasn't optimized their sites for those words. By using keyword tools such as Google Keyword Planner from AdWords or Wordstream's keyword tool (both free), you can research and plan your keyword strategy effectively.

2. Optimizing your Website to Increase your Online Presence. Once you have your keywords, it's time to use them in order to optimize your website. Optimizing simply means creating a website that is more easily found by search engines. To do this, you'll need to sprinkle your keywords throughout the content on your page, including video titles, tag lines, your URL, alternative text, in your subtitles, etc. Basically, you want the keywords to show up so that when a query is entered, when a search engine crawls your site and indexes your pages, it will understand that your site is relevant to those keywords, and in turn, your potential customers. The search engine will then direct traffic to your site, thus increasing the chances that you make a sale, which is the goal of online marketing.

3. Creating a Blog and Content Marketing. Part of the content on your site that can be keyword optimized will be your blogs. Blogs are a form of content marketing, or content that has the specific goal of driving sales. In fact, all content on your site should be driving sales as per online marketing 101, but it should also present some value to your viewers. This will keep them interested as well as attach value to your product, service or good. Plus, blogs have a few additional benefits such as creating fresh content (which helps you rank higher and stay relevant in the eyes of search engines and customers) and having the ability to go viral. An item that goes viral (most likely through social media, but sometimes email and other mediums), will increase the reach of your brand and message.

4. Promoting your Content through Social Media. Social media is a huge and free online marketing platform that is a must-have for anybody looking to increase their online sales. If you aren't on social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest already, you need to be by the end of the day. Social media allows you to connect and interact with fans and clients, tailoring and delivering your branded message for free while creating more in-roads to your website and keeping you fresh in the minds of your customers-and that's just the tip of the iceberg. The bottom line is that social media is the most popular online marketing tool nowadays.

5. Turning Leads into Conversions. Once you have leads coming into your site, you want to have a sales funnel structure that constantly pulls customers further towards making a purchase/signing up/downloading/etc. This is vital to the success of your online marketing efforts. To do this, your website should provide an easy-to-use customer experience that doesn't distract them from the final goal (the conversion). The customer should receive increasing value at each step of the way, further pulling them into the sales funnel. The site should also make it clear what the customer should do through the use of clear and concise calls to action.

6. Analyzing and Refining Your Strategies. Finally, you need to constantly monitor, analyze and refine your online marketing strategies. You can do this through a number of free sites such as Google Analytics and Google Webmaster. Monitoring how successful your site is by analyzing your keyword strategy's effectiveness and metrics such as your bounce rate will allow you to change and refine your online marketing strategies as you go, with the ultimate goal of optimizing your traffic and conversions in mind. You want your message to get more and more targeted to reach the exact customer base that you need to in order to maximize sales, the overall goal of all online marketing.

Furthering your Online Marketing Efforts for More Success

After you've implemented these six online marketing steps, most of your groundwork for online marketing success will be laid. Of course, it's important that you understand online marketing is an ongoing effort-there is no passive action that can lead to true internet marketing success. You have to constantly analyze and refine your marketing campaign strategies, as well as provide fresh content if you want to stay relevant in your niche.

And while there are both simple and complicated ways to do these things, the bottom line is that they need to get done. Which path you take depends on your online marketing goals and the time and energy you wish to spend. Of course, you can always outsource these jobs, but regardless of whether you want others to do them for you or you want to handle everything yourself to cut down on expenses, there are some key points for moving forward with your online marketing efforts that you need to understand.

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