Online Marketing Advice For Beginners

 

Introduction - In simple terms, Internet Marketing or Online marketing, describe a set of business strategies and marketing techniques that are employed to represent a company's overall online marketing objectives. It describes the practical methods of analyzing the market, performance testing and promotion to ultimately sell products and services using the Internet. The first step is to research and analyze your target market to be in a position to make decision regarding online objectives and tactics...

Market Research And Analysis - The first stage in any form of online marketing is to find out as much as possible about what your prospective customers want. By reviewing market research information, reviewing competitors web sites, industry surveys, obtaining online feedback, obtain company reports, research search engine usage and so on; a qualified business strategy can be formulated. Without collection of unknown information to discover and learn from, creation of business strategy is nothing more than guess work. The main areas of information to qualify and quantify are; target market size, industry conversion rates, website traffic, distribution channels, purchase behaviour, sales copy testing, price elasticity, regulatory and legal restrictions and company product testing. By far the best form of market research and analysis is primary feedback from prospective customers (as opposed to general secondary research from 3rd party industry surveys); these secondary surveys results are usually out of date and data collection, analysis and conclusions questionable. Practical ways to get customer feedback when testing new product ideas could be asking for feedback via Online Feedback Surveys, Free Prize Draws, Free Product Samples, Special Offers on the Confirmation Pages of Contact Forms, Newsletters, Contentious Forums, Competitions and Quizzes.

Setting Goals And Targets - If you don't know where you are going, how do you know when you have got there? Without previous experience or good quality market research, it is extremely difficult to quantify and forecast how much you will to sell in the future, by when and at what profit margin. However, use your market research to put numbers against the elements you can quantify. Look at the realistic boundaries for your online marketing projections... if your competitive analysis shows the average product value, market size and search traffic volume, you could make some realistic sales assumptions if a top engine ranking were to be achieved. Similarly, if you knew of the average number of sales per affiliate (see below) could send you, you could plan the number of affiliates you need to recruit and how quickly you need to recruit them. If you want buy into a market quickly via online pay per click advertising you can test return on investment very quickly. By test spending on pay per click in search terms using various sales copy, it is easy to begin to develop some useful metrics to project future sales volumes and profits. Download the company reports of the top three competitors in your target market to check sales revenues... then apply some common sense to the situation... If your top three competitors only turnover X per year it would indicate a certain ceiling in that particular market. Most importantly, understand your predicted conversion rates and average product margin associated with your product or service. Without those two numbers it is difficult create a spreadsheet business model to forecast sales and profit targets.

Choosing The Right Business Model - Now that you have created a quantifiable set of objectives, the next step is to decide how this is going to be achieved online. In most situations websites can be categorized as using one or a combination of the following business models...

- Dominating 'Natural Organic' Rankings - Getting to the top of a search engine is every company's number one priority when we talk about organic rankings. 80% of surfers only bother to visit the first three results related to any given search term; and in most queries you are provided with millions of search results and hundreds or even thousands of competitor websites to choose from. Once top rankings have been achieved across a range of highly relevant search terms, the ability to make money scales to a point at which the market demand for at search term is reached. So how long does it take to get to the top of a search engine? There is no quick way to get to the top of search engine. There is no quick way to get the to the search engine. Yes that is right, we have repeated ourselves. Do not believe any of so called to search engine optimization company that claims they can provide you with a new secret method to get your site there in weeks or even months. Everybody seems to be an 'expert' and a little information is sometimes dangerous as you can just as easily get your website banned from a search engine, as listed. Speak to people who have achieved results as opposed to other people who want to risk your money. It is true that the ability to dominate rankings varies according to a range of factors; we will expand on how top rankings are achieved and what these factors are in our section on search engine optimization. SEO covers a whole range of inter-related areas that include professional website design, affiliate marketing, pay per click advertising, email marketing, user interactivity, social networking, blog marketing, viral marketing, and conventional forms of advertising. Essentially, factors include the market competitiveness of any given search term, site content relevancy, website age, link buildings effectiveness, to name but a few.

- Selling Using An Affiliate Channel - By sharing the profits of a sale with other websites it is possible for webmasters to generate higher sales volumes . By devising an attractive affiliate scheme and promoting and implementing that scheme in a professional manner, it is possible to generate thousands of website visitors using an affiliate of channel online. Affiliate marketing is a very well established method of selling online. Thousands of affiliates schemes already exist from multinational brand names to locally based niche online shops - all designed to motivate entrepreneurs, portals, etc, to promote their products and services. The main advantage of affiliate marketing is high sales volume with nominal sales effort. The main disadvantage is much lower margins as affiliates need paying commission to remain motivated. This business model relies on a sensible amount of available margin to be divided between the website owner and its affiliate on each sale. In addition, critical to success is patience/ time to recruit the desired number of motivated affiliates. Also, a thorough understanding of online affiliate tracking software and services to ensure affiliates are paid on time, sales are allocated fairly and automated new affiliate recruitment can be initiated. Ask yourself basic questions... if it takes 6 months to recruit 100 affiliates who generate 200 sales equivalent to £100,000 profit in that time, could you have generated more than 200 sales in that time (and at what profit) if you had concentrated on direct selling only. Please visit our section on affiliate marketing to find out more.

- Advertising Driven Sales - Using this business model, webmasters drive visitor traffic to the web site by on spending advertising alone. By raising website brand awareness either through conventional means such as newspapers radio or online, visitors can be enticed to visit the website and buy something. This simple model relies on deep pockets and a thorough understanding of margin, product break even point and good old fashioned marketing skills. For instance, the sales copy must be compelling and have unique selling points related to target buyers needs. To find out read our section on online advertising. The Global market for online advertising (predominately pay per click advertising) now stands at a staggering $40 billion per year and expected to double to $80 billion dollars per year over the next 10 years. For webmasters, the various methods of advertising potentially available means instant website visibility and access to thousands of prospects almost instantly. The key questions a new webmaster should ask are how much I spend on advertising?; How and where should I best my budget? and How do I calculate the return on investment of any advertising spend. Unlike hugely expensive TV advertising (which is normally used to raise brand awareness), online advertising can provide a level playing field for nimble flexible webmasters, with smaller budgets to compete in niche sectors.

Types Of Websites - The type of business model preferred somewhat dictates the type of website that is build to achieve your profit objectives. The main types of web sites are as follows...

- Brochure Only Sites - The purpose of a Brochure only website is to promote and organizations image. This is the most common form of website and is usually static nature in that it doesn't actually do anything (other than provide marketing information). Most small businesses prefer this type website, as most customers expect some information about the company. When a prospective customer uses a search engine to find the telephone number of a local tradesmen, having well presented and professional looking Brochure website is a given in today's paste it to market place. Brochure only sites also include information regarding products and services, history and background, employees, how to find the business. Designing a brochure only website is possible for the complete novice using basic software becomes of most personal computers.

- Portals - Portals of a single point of contact for a web user interested in particular information. They usually do not own the products and services but instead provide added value services around those products (either in order to resell these products, or offer passive advertising to their site visitors). Good examples of portals of our Property Advertising websites such as Rightmove.com or Realtor.com. These sites charge property agents to advertise their properties for sale or to let on this site and provide an integrated, clear and unified searching mechanism what to help users find property or accommodation quickly and easily. Some smaller portals do not charge advertisers (or cannot justify the charge) and so choose to simply write their own content. Critical to the success of website portals is the level of unique textual content, compelling technical opinions and interesting information. The ability to collate fragmented and difficult to obtain information, from a range of sources - all presented on easy to navigate website is particularly compelling. For instance, a directory of fine antique dealers and interesting articles on antique restoration provides a niche single point of contact for a range of different types of users.... dealers, restorers, shop owners, collectors what and homeowners may all have an interest in this type of niche portal. The portals provide a great way of sharing information and typically use forums or discussion groups to allow people to post relevant articles, questions and answers. Engines love portals because the content of the website focus on a particular topic. This means algorithm (a formula utilized by a search engines to determine the ranking of web pages), is ranking the site in terms of the content of for all of the pages, delivers highly relevant search results to its user base.

- E-commerce Shopping For Consumers - The main goal of an e-commerce website is to sell products and services (whether physical or online service such as a subscription or membership). Users expect to be sold to with the promise of special offers and quality of friends. They expect to be able to enter their credit card quickly in encrypted shopping basket check out page. To build an ecommerce online shop requires knowledge of local banking laws and usually require companies to authenticate their credentials before being given her approval to trade online. Amazon.com was the first example of global e-commerce success providing users what they want quickly and cheaply, with a clear delivery process and customer service policies. The critical success factors for e-commerce websites varies depending upon the local geographic market and general competitiveness of the product of or service. Users of expect a clear sales offers, cheaper deals and a high street, brand names, a clear delivery and refund a policy and someone to talk to on the telephone. There are many online vertical directories concentrating on specific consumer products. In addition, search engine applications such as 'Froogal' provide a new and huge channel to market that the traditional high street shopping could not possibly reach.

- Community Networks - A community network is a consortium of users and web sites all sharing ideas and information. There are brought together by a common interest in a particular topic. Leading examples of online community social networks are Youtube, Myspace, Facebook, Friends Reunited and so on. There are thousands of other example in niche areas where uses are coming together to have fun, share ideas, or make money. They are usually highly interactive with messaging passing between users and may include blog functionality, forums and discussion groups, PC file sharing, videoconferencing, instant messaging, chat rooms, secure e-mail and led to communicate using mobile technology such as PDA's or mobile phones. These networks are great places to ask questions to like minded people or companies. It is probable someone has the answer or is experience the same problem as you have. If you're planning to create a community network, critical to success will be the level of niche content and information regarding contentious and complicated issues that every interest of great many people.

To find out more please visit: Online Marketing from IntelligentMarketing.org.uk [http://www.intelligentmarketing.org.uk]

Article Source: https://ezinearticles.com/?Online-Marketing-Advice-For-Beginners&id=1275848

How To Use Email To Grow Your Online Business

 

Marketing automation platforms, such as Klaviyo, are becoming commonplace these days.  Klaviyo, an email marketing agency, is a business that offers services utilizing the platform. This just means that email is helpful for companies and can effectively grow an online business. In this article, we’ll explore the power of email and provide tips on how to use it to your advantage.

The Benefits Of Using Email

There are many advantages to using email for your online business. For starters, it’s one of the most cost-effective ways to reach customers and build relationships. It’s also an easy way to stay in touch with people who have already expressed interest in your products or services—you can keep them informed of any new developments or promotions you may be running. 

Finally, email is a great way to get feedback from customers about their experience with your company or product. This feedback can be invaluable when it comes time to decide on future product offerings or marketing strategies you are unsure of.

How To Use Email Effectively

Now that we’ve covered the benefits of using email for your online business, let’s look at how you can make the most of it.
          

Personalize Emails Whenever Possible

When sending emails to customers, try personalizing them as much as possible. Include their name in the message and address them directly rather than using generic language such as “Dear Customer." Doing this will make recipients feel more valued and appreciated and can help encourage more engagement from them.

Keep Messages Short And Sweet

Nobody likes getting an overly long email filled with jargon they don’t understand or boring information they don’t need. Try to keep messages concise but still informative so that readers will take the time to read them. This could mean writing shorter paragraphs or removing unnecessary words from sentences, making them easier to read and digest quickly.

Use Images Sparingly

Images are great for grabbing attention, but too many can be distracting, so try to do what is necessary when including visuals in your emails. Stick with one main image per message (if necessary), and be sure that all photos are relevant to the content being discussed for them to have maximum impact.

Offer Incentives When Appropriate

Offering incentives such as discounts on products or services is a great way to encourage customers to engage further with your brand via email campaigns. Make sure that whatever motivation you offer is relevant and valuable – something like 10% off a purchase might not seem like much, but if provided at the right time, it could make all the difference.

Utilize A/B Testing

When sending emails, try utilizing A/B testing to determine which versions work best for each recipient group based on open rate data collected from previous campaigns. This will help ensure that each message reaches its intended audience while allowing you to experiment with different approaches until you find what works best.

Track Performance Metrics

Finally, always track metrics such as open rate, click-through rate (CTR), unsubscribe rate, etc., so that you can get an idea of how successful each campaign has been in terms of engagement levels over time. This data can then be used when planning future campaigns.  

Conclusion

Email is one of the most powerful tools available for building customer relationships and promoting products or services online – if used correctly. By following these simple tips on utilizing this medium successfully within your business strategy, you should be well on your way toward growing an empire built upon strong customer connections. You can also look into a Klaviyo email marketing agency if you want to consult a professional.

Article Source: https://www.promotionworld.com/articles/email-marketing/230103-how-use-email-grow-your-online-business

6 Critical Considerations Before Building A WordPress Website

 

WordPress has become a very popular content management system. If you are considering building a WordPress website, you are in good company because W3techs found that it now powers over 64% of websites that use a CMS. It powers thousands of businesses that use it for their online stores, websites, and blogs as well as individuals who use it for their portfolios and personal blogs.

While the CMS is versatile and powerful, you need to plan adequately to build a functional WordPress website that people will love to visit and use. This guide is for beginners and pros who want a step-by-step guide on planning their new WordPress project.

Determine The Site’s Core Goals Before Building A WordPress Website

A critical step before building a WordPress website is determining the site’s core goals. Knowing what you want to achieve early on helps with planning, narrowing down your options, and deciding the best way to approach your project. Some of the questions you need to answer to determine the core goals include:

Who is your target audience?

What kind of content will help you reach your goals?

What do you want to achieve once the website is done?

Answering these three questions will help you have a target to aim at. Hitting that target will mean you have a focused and effective site that can achieve its core goals. It is very easy to lose sight of what you would like to achieve if you do not understand your goals clearly, which is why it is important to determine your goals before getting started.

Create Your Sitemap

A sitemap is a hierarchical arrangement of your website’s architecture. They are typically used by search engine bots to navigate your website as they crawl it. While WordPress will create a sitemap.xml file for you, that is not the type of sitemap we are talking about here.

A sitemap helps you lay down the website’s structure.

The type of sitemap we are talking about helps you lay down the website’s structure. Creating an extensive sitemap will not only make it easier to know what goes where on the website, but it is also an important component when building a WordPress website and its link building structure.

By having a clear guideline on what goes where when building a website, you can save yourself a lot of time, money, and effort.

A well-structured sitemap is a critical tool for organizing your website’s content. Creating a thought-out sitemap and content hierarchy ensures your website will be easy to navigate and your content easy to find once you build the website.

Additionally, a sitemap will help your website rank better because the structure will be used to create the XML sitemap available to search engine bots which will be able to crawl and understand your website and its content more efficiently.

Define The Required Functionality

It is important to think about the functionality you need on the website before you start developing it. Understanding the required functionality will make it easier to choose themes and plugins that serve the needs of your users and visitors.

The first thing to think about when determining the required functionality is the website’s purpose. Are you creating a blog or an ecommerce website with complex functionality? Once you determine the website’s purpose, you can start putting down the functionality you will need. For example, one website might need WooCommerce while another might need a quiz plugin.

You should consider several factors. First, think about the purpose of your site. Are you looking to create a simple blog or a more complex website with ecommerce capabilities? Once you know the purpose of your site, you can start to identify the specific features you’ll need.

Another important consideration is your audience. Think about who your ideal customer is and what they expect to see when they visit your website. There are several ways to find your audience:

Use keyword analysis – Such an analysis will include finding out what keywords potential visitors and customers are using to search for products, services, and information. Once you find the top keywords they are using, you can narrow them down into regions. You can also use Google Trends to see how specific keywords are doing over time to determine if the people using those keywords are worth pursuing.

Use social media analytics tools – Another way to find an audience is to use social media analytics tools to find out what people are talking about. These tools will allow you to monitor trends and hashtags as well as what people are saying about you and your competitors. Also, check the adjectives they use to describe what they need or what they are looking for.

Do a competitor analysis – Analyzing your competitors can give you insight into your target audience.  Use review sites to find out what people love about your competitors so you know what you can use to lure them to your website. You can also read your competitors’ websites and blogs to better understand their audience and the types of content that interest them.

Choose The Right Domain Name Before Building A Website Using WordPress

Choosing a domain name and web host can seem easy enough, but they are not always straightforward. Because of how important both are to your WordPress project, it is important to think carefully about picking the right ones during the planning stage.

The domain name is the address that leads people to your website while the web host is where your website’s files reside.

A good domain name can make it easier for people to find your website and remember it while also making it stand out from your competitors. A good web hosting service ensures your website is fast, an important ranking factor on Google, and is always available to your visitors by ensuring continuous uptime.

So, what is a good domain name? A good domain name should be short, memorable, simple, SEO-optimized, and representative of your business, what it does, or the type of content you will be posting on the website in case of a blog. It can also be your brand name, which is a great choice if you are building a website strictly for business.

Choosing the right domain name when building a WordPress website is crucial.

Important considerations when choosing a domain name include:

Keeping it simple – Google recommends a domain name that is two to three words long. Avoid long and ambiguous words as they make your domain name harder to type and remember.

Including keywords and brand name – A brand name can help with your SEO. Critically, it can help with website recognition when your website comes up on search engine result pages. Ideally, your domain name should include your brand name. If that is not possible, use your brand name plus a keyword.

Affordability – factors including the top-level domain it uses and how popular that TLD is, whether someone already owns that domain name, its popularity, and the existing competition. Consider checking different domain sellers and resellers to find one you can afford long-term.

Web Hosting Options

Choosing the right type of web hosting as well as the right web hosting provider is a critical consideration when planning your WordPress website. You need to know how to host your website before building a WordPress website, although this is something your developer or web host can handle for you.  A web hosting company leases space on its servers or even whole servers for people who want to have their website live on the internet. A web host will typically provide security and firewalls, databases and storage space for file storage, bandwidth for file transfer and fast website and server access, and much more.

There are three main types of hosting; self-hosted, managed, and shared.

Choose the right hosting when building a WordPress website.

Self-hosting gives you more freedom on what to do with your server, but it also relinquishes all maintenance and management tasks to you. You will need to configure the server and take care of all other technical aspects of owning the server.

Managed hosting is more expensive than shared hosting, but you get a lot of control over the server. The hosting company takes care of all technical aspects, and you focus on running your website.

Shared hosting is the most affordable option and is recommended for startups and businesses with a small budget. You share server resources with other users so your website’s performance can be impacted, which is why it is a good idea to get out of shared hosting as spoons as you can afford.

Once you have settled on the type of hosting that is right for you, you need to consider a few other factors including customer support, additional features, price, and others. There are also some questions you will need to answer:

What uptime guarantee do you get?

What type of security is in place, and what is the host’s record on security?

Does the web host provide an SSL certificate?

While most of them are, it is always a good idea to check that your chosen web host supports WordPress. The web host should support MySQL and PHP. WordPress is written in PHP and its databases use MySQL.

Get Familiar With WordPress Themes And Plug-Ins

WordPress is very customizable and this is one of the things that make it so attractive. One part of this customizability is its themes. WordPress themes are collections of files that change and improve the interface, functionality, and usability of your website.

They can dictate the appearance of many visual elements including images, fonts, colors, backgrounds, and others. They can also improve navigation or give you easy options for sharing your website on social media.

A second part of this customizability is WordPress plugins. These improve your website's functionality while also adding new features.

The WordPress directory and numerous online marketplaces give you access to hundreds of free, freemium, and paid WordPress themes and plugins so you can customize your website however you like.

It is always a good idea to familiarize yourself with different themes and plugins before building your WordPress website. This will make it easier to choose ones that support your website, its goals, and its functionality best. It will make it easier to work with them, avoid problems in the future and find the help you need when you have an issue.

Ready To Get Started?

Once you complete this preparation phase, you need to start thinking about content, SEO, marketing, and growing an audience. Regardless, handling all the above should get you to a point where you are ready to start building the website and putting together the content it needs.

Assess how much time you can dictate to each of the points discussed above, knowing that numerous resources and developers are available to help in case you need it.

Another consideration is your budget. While you can launch your website using free themes and plugins, it is a good idea to start thinking about paid options early on. While using them can increase the cost of building a WordPress website, thinking about them as early as possible helps you know what to get when you eventually need to take your website to the next level.

Ken is a writer, editor and web developer who has been working from home for the last eight years. His experience working from home and as a freelancer shines through in all his writing, and he intends to show you how to work from home so you can start your journey to success working from home.

Article Source: https://articlebiz.com/article/1052020105-6-critical-considerations-before-building-a-wordpress-website

This Will Destroy Your Marketing (FIX IT!)

 

5 Tips For Attention-Grabbing Online Content Writing

 

Are you looking to improve your online content writing skills?

Publishing content online is easy. But crafting fun, informative and engaging articles takes time, effort and knowledge on the topic.

Today’s audience has a short attention span, so your content has to grab the reader’s attention right away.

Big blocks of text, run-on sentences, bad grammar, and fluff are all dealbreakers for your busy readers.

Luckily, you can learn how to improve your writing and adapt it to your target audience.

Keep reading to discover how to write attention-grabbing content and increase your visitor count.

1. Hook Your Reader

Your first sentence or paragraph should hook your reader and make them go through the entire article.

You can use humor, a well-supported fact or a question that’ll make them think. Remember that if your hook is weak, your readers won’t even bother to continue reading.

2. Use Short And Clear Sentences

One of the main rules of online content writing is using short and clear sentences.

Maybe you’re tempted to share everything you know about the topic, resulting in big blocks of text.

But this is the exact opposite of effective content. Avoid using run-on sentences, fancy words and irrelevant information. Remove all the fluff and aim for clean, scannable text.

3. Optimize It For Search Engines

If your content isn’t optimized for search engines like Google, you may be losing valuable traffic.

Each blog post or article you write should contain a few keywords on the topic. So when people search for it on Google, your article appears on the first page, provided it’s of good quality.

Take for example people who are looking to go on a holiday in Veracruz, Mexico. They’ll search for “Hoteles Veracruz,” so this is the exact phrase you should use in your article.

4. Add Some Personality

Online content writing doesn’t have to be dry and boring. In fact, by adding some personality to it, your readers will relate to your posts more.

Even in fact-filled articles, you can still inject your opinion or tell a story to humanize the content.

Depending on the type of content, you can play with the amount of personality you add. In general, blog posts allow for personal opinions, humor, and sharing personal stories, but articles for serious businesses or news sites may not.

5. Include A Call To Action

Calls to Action are a crucial part of every quality piece of content. However, a lot of people use them to sell their stuff, and that can repel their readers.

Your CTA should invite the audience to sign up for your newsletter, read your blog or comment on the topic.

Avoid being salesy and telling them to buy something from you right off the bat. You need to gain their trust first.

Now You Know How To Improve Your Online Content Writing!

You can learn how to write for the web the right way with these five content writing tips.

Need support in crafting quality content? Check out our blog for more useful tips or sign up for a free account with ArticleCity to see how we can help you!

Article Source: https://www.articlecity.com/blog/5-tips-attention-grabbing-online-content-writing

Why Brands Should Invest In Digital Marketing

 

Have you been planning to start your own business?

Or you have one already, and you are wondering how to attract more customers.

Well, for a business to succeed, it requires a great marketing strategy. 

Some companies are reluctant to accept the fact that the world is now digital. But, what they don’t realize is that they are losing a huge percentage of prospects with this mindset because they are not advertising about their business on the media platform where their targeted audience spends most of their time: Digital media platforms.

It might sound extreme, but the fact is that traditional marketing has totally overrun by the online marketing.

If you have your own website, eCommerce platform or you are planning to create one, it is very important to invest in digital marketing. Why? Because the theory nowadays is if you don’t exist online nowadays, you simply don’t exist. It is as simple as that...

Here are a few reasons why you should invest in digital marketing:

The Internet Is The Future

An average person spends over 8 hours a day on the internet, and the number is going to increase. The internet has become a platform to spread information.  These days, it surpasses any other form of media and it is expected that it will keep on expanding exponentially. Traditional marketing generates visibility and reach, but when compared to the internet does it in a much better way.

It is more persuasive and way more effective. It offers the client total control over their experience.  Customers can assess a product, review the specifications and take other’s opinion on that product.

One thing is clear: The internet is the best source for someone who wants to look for information about your products or services.

Targeted Audience

Traditional marketing has a restricted impact on the customers. This is so because the marketers using traditional means cannot segment their audiences as efficiently as digital marketers can do.

There are several ways using which you can find who is your targeted audience so that you can focus only on them and get effective results.

These tools analyze various factors like demographics, interests, geographic location etc. so that you can finally find the right audience who will be really interested in your business.

Unlimited Reach

There was a time when the size and distance of the audience were considered a great problem as far as advertising is concerned. Geographic location was one of the biggest barriers and it was hard to get access to audiences that were not national or local. However, the internet is available nowadays in all the parts of the world, so there is no need to worry about the reach when you opt for digital marketing. No wonder why nowadays digital strategies are the most preferred advertising method for a business.

“Virilization” is the most effective ways to get your brand out there.

To reach that level, a lot of hard work is a must.

You must update your content constantly, post relevant and useful info, and make sure the experience for a user is worthy. If you can capture the attention of your customer and he or she promotes your work, then there is a good chance that it will widen your reach and affect a lot more prospects within a short span of time.

Measuring Results Is Much Simpler

Following up your digital marketing or advertising actions is incredibly simple. Thanks to the digital marketing tools that are available today. These digital tools utilize digital marketing metrics to help you judge how effective is your strategy and inform you whether you are on the right track to achieve your targeted ROI.

Unbeatable Speed

The speed provided by digital media is unparalleled. The coverage is instantaneous without any barriers. With digital marketing strategies, you will be able to see the results right away because it allows immediate and direct communication with partners and clients. Everything takes place under one platform. Your brand, media on which you advertise, your customer all are online. You can analyze the entire process simultaneously.

Engagement With Customers

With digital marketing services, getting to understand your customers is simple. The interactive nature of the internet has offered companies the opportunity to attain important insights into their targeted audiences so that they can provide them with better products and services. With the right usage of social media platforms, you can establish a strong relationship with your clients. You can know what they are looking for. Having a place where clients can interact with you gives them the opportunity to express their comments, likes, and dislikes. Your clients are the most objective critics, and with your assistance, you can rectify any of your mistakes.

Do not miss this opportunity. You should take the opinions of your customers seriously.

Having a medium to interact with clients online like for example, a forum, platform or an instant messaging system allows you to resolve the problems and answer the questions asked by your customers immediately. This, in turn, makes your business more accessible.

Article Source: https://www.articlecube.com/why-brands-should-invest-digital-marketing

Online Marketing Basics For Small Business

 

As you might remember not so long ago we had internet connections via a telephone line, we happily browsed our favorite websites waiting oftentimes a couple of minutes for images and long paragraphs with funky fonts and colors to load. Back in those days we did not have many options, for most people the idea of buying online seemed like a 70's sci-fi movie.

Because of the high costs associated with creating a website in the early ages of the internet, this was a luxury item of larger companies; it almost felt more as status symbol. Nowadays as you already know many things have changed.

Today your website is probably one of the best sales tools your business can have, here's why:

It's your best lead generation tool: in today's market even the smaller companies can compete against the largest companies in the world for potential customers.

It's your most cost effective sales tool: forget newspapers, yellow books and old media, websites can take orders, accept new customers and much more 24/7 without having to have anyone waiting on the phone to take an order.

It's a fast marketing testing tool: with a click of a button you can change products name, prices, pictures, copy and much more to see what appeals more to your customers, "good luck trying that with a catalogue".

It's your own retailer and sales person: setting up an e-commerce website today is not only easy but affordable, your website can take orders, payments and automatic process the orders and shipping if needed.

Understanding Online Marketing And Its Process

Yes, your website is probably one of the most important assets in your online marketing efforts, however its far from being the only thing you need when creating an internet marketing campaign. Most small business make the mistake of believing that by just putting a 5 page catalog website together on the web will bring all the customers they had been waiting for. In today's competitive marketplace this will rarely ever do anything for your company.

If you want to create a successful marketing campaign you have to create and follow a step by step process to run and grow your business online.

Step 1: Take Charge And Be Consistent

You can achieve online marketing success if you put the time and dedication to educate yourself about the different online marketing strategies and take charge of your online efforts. If you put up a website, Facebook page and twitter account just to leave it alone and never come back to it, failure will soon follow you and most people blame some obscure evil internet god, where you think you got too late into the game, that you are not a 22 year old Harvard genius or that you are just unlucky. Believe me many people go through this, only to come back years later regretting all the success they would have had accomplished if they only had stuck with it.

Your online marketing needs a great image: starting from the colors you choose for your logo and the font you use in your website, your online marketing message has to be clear. Remember will all the clutter that most people see on the media everyday oftentimes less is more. Forget the flying color letters and loud funky music on your website, chances are its just going to get mixed with the sweet soft online radio station of your customer and you just made her close her browser as fast as she could. Remember to put the same creative elements on all your marketing materials as you do in your website so you can create what is called a business brand.

All about hosting and domains: today millions of domains are registered every day it's not as easy as it used to be to find a good domain name for your business, keep in mind that there are many different online marketing strategies that can be improved by having a good domain name for example if you have a domain that includes the correct keywords for your business this will eventually help you with your search engine optimization efforts. Also keep in mind that hosting is very affordable nowadays back in the day I remember having friends pay over $50 a month for basic hosting service. Today you can get a great hosting service with all the necessary tools for your website at a low monthly cost.

Step 2: Establish Your Online Brand

Website design: Don't be fooled by some of the larger companies that tell you that web design is an obscure world of code wizards and design goddesses. With the advances in today's online technologies is fairly affordable to have a great and effective website designed. Don't take me wrong, I'm not saying find your 17 year old nephew to design your website as I've seen before, or to go to craigslist and find that $20 web designer that will create your online masterpiece, this will shortly result in online marketing failure. All I'm saying is that you don't have to spend 5 or 7 thousand dollars to get a very effective and appealing website.

It's all on the content: Don't follow the same error of many small business owners when they start creating a website where they put all the time and energy finding the right colors, the perfect logo on all the awesome images for the website but they neglect to create the best copy and content for their customers to read, after all most people go online to find useful information. Not only this but shortly when you discover the wonders of search engine optimization you will rapidly find that the content on your website is a key factor in your online marketing efforts. If you don't feel as creative as you were in your junior high poetry writing class, i highly recommend finding someone who can help you create compelling content for your site.

Communicate your offer: Many companies get distracted and use their website as a tri-fold brochure. Make sure you find the single reason why someone will visit your site and clearly give your visitors what you have to offer. It could be a simple contact form for more information, a sales video or a well put together sales page with an integrated online payment, whatever it is make sure you clearly tell your prospective customers what you offer and what action you want them to take.

Step 3: Build Your Audience

I could literally write 10 books in this subject and will definitely give you more detailed information later on, but this is how some say "where the magic happens", here is where you could give up to have the best designed website, all the social media pages in the world and so forth if no one is finding you online there is just no point of losing your precious time and money on these internet adventures. Traffic=customers=sales.

Search engine optimization: SEO or search engine optimization is probably one of the most important pieces of the online marketing puzzle. This is where if done correctly can take your business from a small pop and mom corner shop to a large online retailer. Basically millions of people search every day for services and products online trough search engines, SEO is what helps you beat the competition so more people will find you.

Social media: If by now you don't know what Facebook or twitter is you must have been living under a rock for the past 5 years. As you know today almost everyone is connected online with their friends, family and colleagues trough some social media site. You need to take advantage of this by creating a social media campaign, just as I explained earlier about web design, you won't do much by just putting up a Facebook or Google+ profile, you have to create a strategy to reach all those potential customers with which you can easily interact online.

Paid online advertising: Just as important as some other online marketing methods paid online ads can be a very effective sales tool. Between Google Adwords, Facebook and banner ads there are plenty of companies looking for you to spend your beloved dollars advertising with them, make sure that before you take your shiny credit card out of your wallet you analyze and understand where your money is going and how is it going to help your online marketing efforts.

There are plenty of other online marketing strategies to follow, for now I wanted to cover some of the most important basics that will hopefully guide you on the right direction. Please keep tuned for more tips and information to help you create or enhance your small business online marketing campaigns.

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Article Source: https://ezinearticles.com/?Online-Marketing-Basics-for-Small-Business&id=7195576

Digital Marketers: Stop Ignoring These Things

 

How To Make Money Online With Affiliate Marketing?

 

Affiliate marketing started out as a promotion strategy, where people were paid to refer a business to potential customers. However, today it has emerged as one of the most recommended methods to earn some extra cash online. This short guide on how to make money online with affiliate marketing discusses the dos and don’ts of this venture.

    1. Stick to a few good products -

It is tempting to spread yourself across a range of products; after all, you could set up multiple streams of income. This is a mistake most newbies make. Handling too many products can get overwhelming. With a handful of main products, you can focus better on promoting it aggressively.

Choose products relevant to your website, preferably those you have used. Also consider the market demand and the affiliate payout for the products you intend to promote on your site.

    2. Work to build a content-rich site -

What idea would you get of a site that has nothing, but a few images and affiliate links thrown together? You definitely wouldn’t want to buy from them because the commission motive is quite clear.

Create a website such that it builds credibility in the minds of website visitors. Your promotion of the affiliate product should be subtle. Write informative blogs related to your niche. How-to-guides and product reviews tend to be very helpful. Whatever content you post to your site, it should have an authorial tone to it.

    3. No promotion, no money -

There is simply no substitute for promotion. Where and how you promote the products will determine how many clicks or views you get for it. The affiliate links should be placed in strategic places, where they get maximum exposure. These include the header bar and at the top or bottom of a post. Links can also be embedded in the post.

As part of promotion, you can also sync your website with social media profiles. Your social connections will be notified about new products and updates. It also brings in a lot of targeted traffic. You can submit articles to article directories with an affiliate link included to get click through traffic.

    4. The right merchant -

This is another tip many affiliate marketers overlook when considering how to make money online with affiliate marketing.

The fact that you are promoting a product or service on your website means you endorse them. First, choose a product and merchant you are comfortable promoting. The merchant should be trustworthy and reliable. They should prize quality and offer good customer service. Do a bit of research before you settle down for a merchant.

    5. Track your affiliate setup -

At the end of every month, you should review the performance of your affiliate setup. What is the conversion rate? Is your investment of time and effort worth the profit you earn? Are there enough conversions? You can tweak a few strategies to increase the conversions.

    6. Use a bevy of tools -

Automation is yet another way to answer the question how to make money online with affiliate marketing. You can add plug-ins so that visitors can promote and share products further.

    7. Build an email list -

It is one thing to have one-time visitors and quite another to have those who keep coming back for more. By getting people to subscribe to your site, you can update them on the latest blog pots as well as product offers.

Don’t force them to sign up for newsletters or subscribe to your site. Let it be a voluntary decision. You don’t want to be a spammer.

Affiliate marketing is quite a competitive niche. So, if you thought you would just sit back on your couch and watch the money roll in, you’ve got it all wrong. Use these strategies on how to make money online with affiliate marketing and set up a good stream of passive income.

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Article Source: https://articlebiz.com/article/1051913571-how-to-make-money-online-with-affiliate-marketing

Facebook Marketing vs Instagram Marketing: How They Vary In Digital Marketing?

 

In digital marketing, there are countless opportunities to reach potential customers and build relationships with existing ones. With various social media channels available, it’s important to know which platform is best for your business and how you can maximize your return on investment. Two of the most popular platforms for marketers are Facebook and Instagram. Both have unique benefits that make them ideal for different types of businesses, so understanding their differences can help you build an effective digital marketing strategy. In this article, we will discuss some key differences between Facebook Marketing and Instagram Marketing and how they vary in Digital Marketing.

What is Facebook Marketing?

Facebook marketing is the process of using Facebook to promote and sell products or services. This can be done through several different means, such as creating a Facebook page for your business, running ads on Facebook, or using Facebook groups to promote your products or services.

Instagram marketing is the process of using Instagram to promote and sell products or services. This can be done through some different means, such as creating an Instagram account for your business, running ads on Instagram, or using Instagram hashtags to promote your products or services.

What is Instagram Marketing?

Facebook marketing and Instagram marketing are two very different beasts. For one, Facebook marketing is about building relationships with your customers and creating a community around your brand. On the other hand, Instagram marketing is about creating beautiful, eye-catching images that tell a story and engage your followers.

Regarding digital marketing, each platform has its strengths and weaknesses. Here's a quick rundown of how Facebook marketing and Instagram marketing differ: 

Facebook Marketing:

Pros:

- Facebook has over 2 billion active users so you can reach a large audience with your campaigns.

- The platform offers a variety of advertising options, from boosted posts to targeted ads, so you can tailor your campaigns to achieve your specific goals.

- Facebook is great for building customer relationships and creating a sense of community around your brand.

Cons:

- The algorithm change in 2018 (which prioritized content from family and friends over brands) made it harder for businesses to reach their target audiences organically. As a result, many businesses have had to increase their budget for paid advertising on the platform.

How do they vary in digital marketing?

Digital Marketing is the process of using electronic channels to promote or market products or services. These electronic channels include email, social media, websites, and search engines.

Facebook marketing and Instagram marketing are two types of digital marketing that vary in several ways. For example, Facebook marketing typically focuses on creating a profile for a business and then using that profile to connect with potential and current customers. On the other hand, Instagram marketing typically involves posting images or videos that represent the brand somehow. Additionally, Facebook marketing relies heavily on paid advertising, while Instagram marketing relies more on organic content.

Which one should you use for your business?

When choosing between Facebook marketing and Instagram marketing for your business, there is no easy answer. Both platforms have their unique advantages and disadvantages that need to be considered to make the best decision for your company.

Some businesses may find that Facebook marketing is more advantageous because of its wider reach. With over 2 billion active users, Facebook allows businesses to target a large audience with their marketing campaigns. Additionally, Facebook offers more options for targeting specific demographics and interests, which can help reach the right people with your message.

However, Instagram should not be discounted as a powerful marketing tool. Even though it has a smaller user base than Facebook, Instagram is still one of the most popular social media platforms, with over 800 million monthly active users. And since it’s a visual platform, businesses can use beautiful images and videos to capture attention and interest. Additionally, Instagram users are generally younger than Facebook users, which could be beneficial if your target market is millennials or Gen Zers.

Ultimately, the best way to decide which platform is right for your business is to experiment with both and see what works best for you. Try out different content types and strategies on each platform and see how your audience responds. Once you’ve found what works, you can focus your efforts on that platform and create a strong social media presence for your business.

Conclusion

While both Facebook and Instagram offer great opportunities for digital marketing, there are distinct differences between the two platforms. Understanding how to leverage each platform in your strategy is essential to maximize the return on your investments. From targeting specific audiences to considering content format, it's important to recognize which platform best suits your goals. With so many possibilities available, it's easy to see why having a clear understanding of Facebook vs Instagram Marketing is critical if you want success with your digital marketing efforts.

Article Source: https://www.promotionworld.com/articles/digital-marketing/230123-facebook-marketing-vs-instagram-marketing-how-they-vary-digital-marketing