Top Tips For A Solopreneur: How To Market On Social Media

 

Working as a solopreneur can be hugely challenging, and we explain here how you can master social media marketing to help your business grow faster.

Working as a solopreneur can be hugely challenging, particularly when it comes to finding time to market your goods or services properly.

Social media provides a cost-effective way to reach a massive audience, but managing different channels undoubtedly takes plenty of time and effort.

However, solopreneurs prepared to invest sufficient resources into social media are the ones who give themselves the best chance of succeeding in their chosen field.

With that in mind, we take a look at some of the best ways for solopreneurs to maximize the effectiveness of social media marketing.

Establish Clearly Defined Goals

Before promoting your business on social media, it is imperative to lay down some clearly defined goals about what you want to achieve.

For some businesses, this may be increasing brand awareness, while others may be more interested in generating sales leads.

As many marketing experts including Ahmed Bilal have repeatedly emphasized, understanding your goals will help you focus on creating content that your audience wishes to engage with – a point we will expand on later.

Spend time researching what your most successful competitors are doing on social media to gain greater insights into the type of content that works.

Be Selective With Your Social Channels

One of the biggest mistakes many businesses make, regardless of their size, is spreading themselves too thinly on social media.

Facebook, Twitter, Instagram and other platforms offer a wealth of opportunities for solopreneurs to promote their goods or services.

However, they each need populating with appropriate and consistent content that resonates with your target audience.

It is much more advisable to run one successful media channel than do numerous ones badly. Be selective and you will reap the results.

Showcase Your Work On Social

Regardless of which industry you operate in, the work you do each day is one of the easiest forms of content you can use on social media.

By demonstrating your particular expertise on social, you give existing customers an insight into your business and open the door for new clients to jump on board.

You can use the content as a way to build engagement by getting people talking around the subject matter you have posted.

Think of social media as a big shop window in a department store – it is a way of luring people into your business in the hope they will buy something.

Use Scheduling Tools

Managing social media effectively can be time-consuming, but there are tools you can use that will support your marketing efforts.

For instance, Hootsuite and Buffer are excellent ways to schedule and publish content across several different social media channels.

They allow you to post consistent messages, keeping your business in the public eye at different times each day.

When used alongside real-time social posts, scheduling tools are a great way to take your marketing activities to another level.

Set Time Aside For Social

Working as a solopreneur often means that time is at a premium and you end up in a position where your daily work becomes all-consuming.

However, it is imperative to remember that social media is a marketing tool – the time you spend on there can be equally valuable if utilized effectively.

On that basis, set time aside during the week to dedicate yourself to social media. Use the analytical tools to determine when engagement is at its highest for the best results.

For many solopreneurs, social media is their primary way of staying connected with their customers. Do not make the mistake of underestimating the importance of this.

Engage More, Sell Less

Engagement with your audience has been a common theme in the tips we have provided, but what does this mean for a solopreneur?

In simple terms, it means that you should largely use social as a place where you interact with clients, rather than consistently selling to them.

The clue is in the name – ‘social media’ – people use such platforms to engage with things they like. Be sociable with your content, and people will be happy to engage.

Conversely, if the bulk of your messaging is trying to sell goods or services to people, you will soon see your engagement levels drop through the floor.

Don’t Be Afraid To Outsource

It is important to recognize that social media marketing is a skill – it’s undoubtedly not the same as sharing what you had for dinner on Instagram.

If you feel that you lack the skills to successfully manage social media on your own, do not be afraid to invest resources into using the services of an agency.

By outsourcing some or all of your social output, you will be taking advantage of the knowledge of professionals who are paid to succeed in this area.

Even a small financial outlay for part-time social media marketing by an agency can make a massive difference to a solopreneur’s annual turnover.

Article Source: https://www.articlesfactory.com/articles/marketing/top-tips-for-a-solopreneur-how-to-market-on-social-media.html

THIS Will Transform Your Online Marketing Forever! (Jay Abraham)

 

How To Start My Own Online Business

 

In the current age, the internet has become one of the most powerful money-generating tools. Personally, I am one of the beneficiaries of the internet. Well, before I got my breakthrough, I was always keen on how to start my own online business. At first, it seemed impossible, but today I can testify that it has been a fruitful journey so far. That said, I’ll walk you through the steps you need to take to help you achieve your goal and be successful with your online business.

1. Decide what you want to do

One of my answers of how to start my own online business was to choose what I preferred to do. I chose affiliate marketing. Why did I go for it? Well, it is somewhat easy to run, and you will not be needed to have thousands of dollars to start it up. All you need to have is a well-established website that can attract huge traffic.

2. Choose your niche

Yep, you need to choose this before you carry on with your business. Before you think of the niche to stick with, you need to ensure that you have a passion for it. As I thought about how to start my own online business, I went for health and fitness products because I am and have always been a health freak.

3. Develop a website, if you don’t have one, yet

A website is similar to your traditional shop when it comes to online business. You may not be able to run an online business smoothly without a well-developed website. In my case, I already had a website, so I only needed to add valuable content for my website. I had a blog that I wrote about health and fitness tips, which I then included a link to the products of my clients. Since I already owned a blog, it made me think of how to start my own online business.

I started earning $5 per click, and that was good money because I received around 1,000 visitors in a month. $5,000 a month is good money, especially because I worked from the comfort of my home.

4. Promote your website/page

One downside of an online business is that you must keep your website active every single day for you to stay on top of the search engine result pages.

Now, back to my story. After learning how to start my own online business, I had to maximize my online presence. Social media was my first target because that’s where most internet users are found. There is one unique product called Facebook for Business. Through this product, I managed to reach out to many people, and I also got some insights of bettering my business. Email marketing is another option that I’m sure it can help you with your online marketing. Online marketing also helped me in my quest on how to start my own online business.

5. Learn the legal obligations

Just because you're your own boss and you do things your way doesn’t mean that you should ignore the legal obligations. You must be keen to understand the legal guidelines that you must follow as your carry on with your business. After I had progressed further on how to start my own online business, I had to learn about the most recent FTC regulations. These rules are important in the affiliate marketing field.

Above all, ensure that you take the online business as serious as you would handle the traditional business. Once you are well-established, consider going for a professional office to win even more clients. I always wanted to know how to start my own online business, and one thing I learned is that you should decide to make that step today.

Article Source: https://www.articlecube.com/how-start-my-own-online-business

The 3 Golden Rules Every Marketer Should Follow To Succeed

 

In today’s fast-paced and constantly-changing business world, it is more important than ever for marketers to be successful. With the rise of new technologies and the proliferation of digital channels, the landscape of marketing has changed dramatically in recent years.

To succeed in this new environment, marketers must be adaptable, agile, and always learning. But what else do they need to do?

In this article, we will explore the 3 golden rules that every marketer should follow to be successful. By following these rules, you will be well on your way to a successful career in marketing!

Every marketer wants to be successful, but not everyone knows what it takes to get there. In this day and age, with so much competition and noise, it can be difficult to stand out and be successful. But there are a few golden rules that every marker should follow if they want to succeed.

    Rule # 1: Know Your Target Audience

As a business owner or marketer, it's important to know your target audience. After all, you can't sell to everyone—and trying to do so will likely result in a lot of wasted time and money. When you know your target audience, you can focus your efforts on reaching them and creating a marketing strategy that will resonate with them.

So how do you go about finding your target audience? There are a few different ways, but the most important thing is to start with a good understanding of who your ideal customer is. Once you know whom you're trying to reach, you can begin to narrow down your target audience and find the best way to reach them.

If you're not sure where to start, there are a few resources that can help you learn more about targeting your audience. The following articles offer some great tips on how

    Rule # 2: Have a Unique Selling Proposition

In business, it's important to stand out from the competition. One of the best ways to do this is to have a unique selling proposition (USP). A USP is a quality or feature of your product or service that is unique to your business and that sets you apart from your competitors.

For example, let's say you own a pet store. Your USP could be that you offer a wide variety of pet supplies and products, that you have a staff of knowledgeable pet experts, or that you offer convenient online ordering.

Whatever your USP is, make sure it's something that is meaningful to your customers and that sets you apart from the competition. Having a USP is a great way to make your business more successful.

    Rule # 3: Constantly Test and Measure

You need to constantly test and measure everything you do to make sure it's working. If you're not testing, then you don't know if something is working or not. Testing helps you find out if something is working or if it's just luck. Luck is great, but it won't last forever. Testing helps you figure out how to improve things over time.

If you don't have a plan, then you'll never get anywhere. A plan is where you set goals and break them down into smaller steps. Then you take those steps and follow them until they're completed. Once you've completed each step, you move on to the next. This way, you will always stay focused on what you want to accomplish.

Metrics are measurements that show you how well something is doing. Metrics help you understand whether or not something is working. There are many different types of metrics, including conversion rate, bounce rate, and page views. These metrics tell you how well something is performing.

As an adept Content Writer, I bring a well-rounded skill set in creative writing ,honed talents in content development and blog post development. Lets connect.

Article Source: https://articlebiz.com/article/1051982919-the-3-golden-rules-every-marketer-should-follow-to-succeed

5 Most Popular Digital Marketing Trends

 

Digital marketing is transforming the marketing landscape. It’s also one of the most talked about topics in the industry. There are many digital marketing trends that we can expect to see in the year.

Digital marketing is transforming the marketing landscape. It’s also one of the most talked about topics in the industry. There are many digital marketing trends that we can expect to see in the year.

In this article,Guest Posting we will explore the hottest trends. These trends could be a long-term strategy for your business. Read on to find out more!

1. Social Media Courses

Social media courses are courses that teach students and employees about how to use social media in order to grow a business.

Social media courses can be taken in-person or online

The course topics vary depending on the school or the company offering the course. Some schools offer a general overview of social media while others teach specific skills like how to post on Instagram stories.

Some companies offer courses on how to use Facebook Live for marketing purposes or how to use Twitter for customer service inquiries.

2. Voice Search

Voice search is a type of search that enables people to interact with the internet via voice commands. It is also called voice-activated search and voice-controlled search.

Voice search is a technology that lets you find information on the internet by speaking into your device instead of typing it in. Voice searches are activated by speaking words or phrases into a microphone, rather than typing them into a computer or mobile device.

3. Social Media Chatbots

Social media chatbots are computer programs that use artificial intelligence to simulate conversation with humans over the internet.

Chatbots are able to answer questions, give information, and help solve problems. They can be used for a number of purposes including customer service and content marketing.

A chatbot is a computer program that simulates conversations with humans on social media platforms such as Facebook Messenger, Kik, or Skype. 

4. Visual Content

Visual content is a type of content that is made up of images, videos, and other graphics.

Visual content has been around for a long time, but it has only recently gained popularity. There are many reasons for this - one being that the internet has become more visual. Another reason is that people have started getting used to consuming information in this way.

This type of content can be used in many different ways. It can be used to sell products on an e-commerce site or it can be used as an educational tool on the site of a school or university.

5. Social Commerce

The definition of social commerce is the use of social media platforms to promote and sell products or services. Social commerce can be done through the following platforms:

•     Facebook
•     Twitter
•     Instagram
•     Pinterest 
•     YouTube

The most popular form of social commerce is through Facebook where people post pictures of themselves wearing clothes that they want to sell. This type of promotion has been shown to be more successful than traditional methods like advertisements in magazines.

According to Forbes: “Social commerce is defined as when the entire shopping journey from product discovery through the check-out process is conducted on a social media platform.

In 2021, global social commerce sales reached $492 billion, but it is expected to nearly triple by 2025 to reach $1.2 trillion, according to a new study by Accenture.”

To end…

Digital marketing trends are changing day by day. It is a challenge to stay up to date with the latest trends and developments in digital marketing. However, as a business owner, it is truly an advantage to stay updated.

With the rise of social media, people are spending more time on their phones. This has led to a shift in how companies market themselves and the rise of trends in digital marketing.

Article Source: https://www.articlesfactory.com/articles/marketing/5-most-popular-digital-marketing-trends.html

7 Ways To Make Your First $100,000 Online

 

11 Ways To Find Content Marketing Ideas You Need To Try

 

Content marketing is a cheap, effective, and time-saving way to grow your business. This article provides 11 proven ways to find content marketing ideas you need to try that are sure to work for any type of business.

Getting Started With Content Marketing

Starting out in content marketing can be daunting, but there are a variety of ways to get started. You can use resources like Google and Wikipedia to find information on a specific topic. You can also use blogs and social media to share your own content. You can also join online communities and participate in discussions. 

Whatever route you choose, make sure to take your time and research the topic before starting. It’s important to create quality content that resonates with your audience. If you put in the hard work, Incrementors content marketing services can be a great way to grow your business.

Top 11 Ways to Find Content Marketing Ideas

1. Check out content marketing blogs. These blogs are usually dedicated to content marketing, and they will provide you with a wealth of ideas for content marketing campaigns.

2. Look for online resources that focus on content marketing. These resources can include blog posts, ebooks, whitepapers, and webinars. 

3. Ask your peers and clients what their favorite content marketing strategies are. This will help you to develop your own unique approach to content marketing. 

4. Conduct research online. Use Google search to look for specific keywords or phrases related to content marketing, and then search for related websites. 

5. Use social media to market your content. Use social media platforms such as Facebook, Twitter, and LinkedIn to promote your content. 

6. Create viral content. Make sure your content is catchy and easy to understand, and then try to create a viral loop by sharing your content on multiple social media platforms. 

7. Invest in software that helps you to create quality content. There are many different tools available that can help you to produce high-quality content quickly and easily. 

8. Collaborate with other business owners in your industry to develop joint content marketing campaigns. This will greatly increase your reach and credibility, and it could become the next big thing in content marketing. 

9. Invest in an editorial calendar to help you to plan out your online content marketing strategy. 

10. Expect some initial resistance from your audience, as they will be used to certain types of content marketing. If you are able to overcome this initial resistance using Incrementors supreme link building services, then you may not ever have to advertise again! 

11. Be flexible with your content creation process; constantly review how successful each piece of content is getting and adapt accordingly.

How to Find a Niche For Your Idea

One way to find content marketing ideas is to look for niches that match your company's interests and expertise. You can do this by using online content discovery platforms, such as BuzzSumo or Google Trends. You can also use keyword research tools to find the right keywords for your idea. 

Once you have a list of potential topics, you can start brainstorming ideas. Try writing about the topic from a different angle or from a customer's perspective. You can also create videos or articles that focus on user experience or customer service. 

Content marketing is an important tool for companies of all sizes. By finding the right niche and brainstorming creative ideas, you can create high-quality content that will help your business grow.

Consideration of Your Audience

One of the first things you need to do when trying to come up with content marketing ideas is to consider your audience. What are their concerns, issues, and needs? Once you have a good understanding of your audience, you can start coming up with content that is tailored to their needs. 

One way to find content marketing ideas is to look at what your competitors are doing. If you're not sure what type of content is popular among your target market, you can use Google Trends or Google AdWords Keyword Planner to see what keywords are being used most often. This will give you a good idea of the topics that are most relevant to your audience. 

Once you have an idea of what topics might be popular, you can start coming up with ideas for blog posts and articles. You can also find information on content marketing tips and strategies online. Remember to stay true to your audience and write content that is relevant and useful to them. 

Don't be afraid to try and fail, learn from what you don’t like about your own ideas.

One of the best ways to find content marketing ideas is to try and fail. This is especially true when it comes to finding marketing ideas that you’re not familiar with. 

Instead of being afraid to try something new, be willing to experiment and see what works best for your business. This way, you can learn from your mistakes and find content marketing ideas that work better for you. 

Another helpful tactic is to ask others who are successful in content marketing for tips. They may be able to give you some valuable insights that will help you improve your own content marketing efforts.

Conclusion

As a business owner, you know that content marketing is one of the most important strategies you can employ to grow your company. But what are some ideas you can try to fill your blog posts and social media with valuable information that your potential customers will find useful? In this article, we've outlined 10 different content marketing ideas you should consider trying out in order to improve your website's SEO and reach new customers. So whether you're looking for fresh angles on current topics or want to explore new territory altogether, these 10 ideas should get you started on the right track.

Article Source: https://www.promotionworld.com/articles/seo/220704-11-ways-find-content-marketing-ideas-you-need-try

How To Successfully Build An Online Presence For Your Business

 

Just as with any kind of business, setting up a company online and simply hoping people will find you organically is unlikely going to get you very far. Marketing is the lifeblood of any business and is what will build brand awareness, a presence online and, ultimately, bring in paying customers. However, online marketing can be a costly and frustrating process to the uninitiated. To help you get started we have put together this guide to successfully building an online presence.

Build a Social Media Presence

It might sound obvious that to build an online presence a business should be easily found on popular social media platforms, but you’d be surprised by the number of companies either not on social media or not properly utilizing it. Each platform requires a different approach – for example, Instagram is very image heavy whereas Twitter is more focused on written content. Creating strong, interesting content – which doesn’t always promote your business – will entice people into following your page. Social media can be a great way to find your audience and keep them engaged with your brand and should never be underrated.

Build an Email List

When starting out, and with so much to consider, many businesses overlook the importance of building a list of current and potential customer emails. An email list is a great way to keep in touch with those interested in your brand, offer promotional material and boost sales. Email is also a cheap way to do marketing and often brings a greater ROI than any other form of marketing – 80% of retail professionals indicate that email marketing is their greatest driver of customer retention.

Your Website is Your Shopfront

Simply having a website isn’t enough when it comes to building a strong online presence. Your website is your shopfront and may be the first point of contact potential customers have with your brand, so you want it to properly represent you. Your website should be easily navigated, intuitive to use and have a clear menu which also makes clear how to get in touch with your business should someone need to. If you are an e-commerce business, including a way for customers to leave reviews and feedback is a proven way to boost sales and customer confidence.

The Importance of SEO

You’ve probably heard a lot about SEO – search engine optimization - and how important it can be for an online business, but never been fully sure about what it is. SEO is the process of making sure your website is fully optimized to be indexed by search engines and will appear high up in the results pages for searches related to your business. Say someone is searching for “cheap stationery” and you are a stationery site, you will want to be high in the results to improve the chances of that potential customer finding you and buying from your site.

There are many different SEO techniques you can use to help your site appear further up in related searches: these techniques include submitting your site to Google Search Console to make sure it is properly indexed, having trusted sites link to your site, making sure relevant keywords – words potential customers might search to find your business or products – are on your site, including in URLs and headers. Another great way to boost your presence on Google, the most used search engine, is to set up your company on Google My Business; here you can list your business and any relevant details, including contact details.

Invest in Digital Marketing

Advertising your business on social media platforms or on search engines, like Google and Bing, can be a great way to build a customer base, generate leads and grow brand awareness. The type of business you run will often determine where you should be advertising online – you want to be where your target audience is likely to be. There are many free training courses in digital marketing offered by the likes of Google, as well as local business support centers, to help you get started. Start off by investing small amounts in advertising to find out what works and what doesn’t and allow yourself time to learn the different platforms before you commit any significant sums of money. When implemented properly, online marketing can be one of the best ways to get your brand out there and increase sales.

Article Source: https://www.articlecube.com/how-successfully-build-online-presence-your-business

The Benefits Of Email Marketing

 

Regardless if you’re just starting to build your email list, looking to grow it further, or trying to improve an under-performing email campaign, here are five reasons why you should bite the bullet and invest in email marketing to grow your business.     

You’ve probably heard that email marketing isn’t going anywhere.

In fact, you’re probably sick of hearing about it.

It’s true, though.

If you’re in any way interested in digital growth, email marketing’s status as the most effective form of mass communication available today makes it an essential tool in your business arsenal.

Despite the growth of social media sites, instant messenger services, and web forums, email continues to be the dominant force in digital communication with over 269 billion emails sent each day.

This number is on the rise too, with 28% more emails sent in 2016 versus 2015.

Despite the apparent growth in popularity, many business owners are struggling to make email marketing work for them, with only 60% of marketers reporting a positive ROI from their email campaigns.

With so many brands vying for a reader’s attention, it is not uncommon for marketers to feel like their message is falling on deaf ears (or blind eyes!).

These concerns are especially valid for business owners who have been slow to evolve to tackle today’s more savvy email users; those who are quick to dismiss your marketing emails without a second thought.

Thankfully, the tried, tested, and actionable steps readily available on the internet will show you how to grow your email list more quickly, and cut through the noise in your readers’ inboxes to deliver your message more effectively.

So, regardless if you’re just starting to build your email list, looking to grow it further, or trying to improve an under-performing email campaign, here are five reasons why you should bite the bullet and invest in email marketing to grow your business: 

** Email Marketing is Targeted **

By growing an email list around quality subscribers who are genuinely interested in a particular niche, you will be able to increase the effectiveness of your marketing and increase your conversion by only targeting people you know will enjoy or benefit from your content.

These recipients should have provided you permission to contact them, for example by completing an opt-in form on your website.

The ability to contact a highly concentrated group of individuals (based on their interests), who want to receive your marketing, means email marketing can be very targeted.

Non-targeted forms of marketing differ significantly, for example, billboard adverts or television adverts, where a large proportion of the people who see an advert won’t be interested in the niche, won’t have asked to receive the marketing, and likely won’t recognize the company.

As a result, non-targeted forms of marketing have much lower conversion rates than email marketing.

Did you know?

You can achieve a higher degree of targeting in email marketing via segmentation.

Segmentation is where you split your overall email list into different categories or groups

depending on specific criteria, for example:

• How you captured the subscriber’s email address, for example through a sale or onsite opt-in form.

• A subscriber’s age, gender, or the country in which they live.

Segmentation makes it possible to deliver customized and highly relevant emails that are personalized for specific groups.

This relevancy leads to email open rates that are 14.41% higher than with non-segmented campaigns, increased loyalty, and ultimately increased conversion rates. 

** Email Marketing Provides More Bang for Your Buck **

Cost

Email marketing is much cheaper than other popular forms of marketing, including postal campaigns, telesales, and advertising in a magazine, on a billboard or television.

While Email Service Providers (companies which provide the infrastructure through which you can send large quantities of emails simultaneously) charge fees for sending emails, these will be much lower than the print, postage and advertising costs associated with other forms of marketing.

Effectiveness

Email marketing is much more effective than social media sites such as Facebook when it comes to getting your message seen.

There are a couple of reasons for this:

• People are twice as likely to join your email list than they are to connect with your brand on Facebook.

• On average people open 24% of emails, whereas only 2% of Facebook followers see each post given that Facebook tries to push brands towards paid advertising.

A report by McKinsey & Co summarized the increased effectiveness of email marketing versus social media and found that email marketing provided almost 4000% more customers than Facebook and Twitter combined.

Email marketing also allows for instant communication, which is particularly beneficial for time-sensitive offers, for example, exclusive discounts.

Return on Investment (ROI)

Email marketing provides considerable long-term benefits for your brand. As you grow your email list, you are building a digital asset from which you can generate significant revenue in the long-term.

As a result, email marketing enjoys a very high ROI with a return of $44 realized for every $1 spent in 2016. 

** Marketing via Email Is the Preferred Means of Contact **

A study of people who had granted permission to companies to send them ongoing information found that 77% of those surveyed selected email marketing as their preferred method of receiving promotional messages.

Research has also shown that 61% of consumers like to receive promotional emails at least once a week, while 15% enjoy promotional emails every day. 

** Email Marketing is Simple to Setup **

Given the number of dedicated email marketing services available today, including email service providers (ESP), opt-in form plugins and landing page builders, combined with the amount of user guidance available online, email marketing isn’t difficult even for those with limited technical ability. 

** Email Marketing is Easy to Track & Improve **

The majority of ESPs allow tracking of important email campaign metrics such as open, click-through, bounce and unsubscribe rates.

Unlike with many conventional forms of marketing, these figures can be accurate (as opposed to estimated) and are available in real-time which allows rapid adjustments to be made to email campaigns to improve performance almost immediately.

These metrics also allow for quick, easy, and inexpensive testing of new campaign ideas.

Over time, tracking of these metrics will allow you to build a picture of the types of emails and campaigns which provide the best results, allowing you to craft emails and content around what works to improve the performance of your email marketing going forward.

Article Source: https://www.articlesfactory.com/articles/marketing/the-benefits-of-email-marketing.html

7 Online Marketing Mistakes You Need To Stop Making