Smart Ways To Make Your Business Shine Through Social Media Marketing

 

Achieving a comprehensive grasp of your intended audience and establishing a unified brand identity will greatly assist in effectively advertising your business through social media channels.

Undeniably, social media plays a crucial role in our daily lives. Whether it's through tweets or video uploads, billions of individuals worldwide engage with various forms of social content consistently.

Having a robust social media marketing strategy is imperative for your business if you haven't already established one. Regrettably, not everyone achieves the same level of success. While some individuals thrive with millions of followers and fans, others struggle to find their rhythm.

Let’s dive into some different ways that can help you shine your business through social media marketing:

Promote And Interconnect Your Social Media Accounts

One of the initial actions to take is establishing your business profiles on the appropriate platforms that align with your goals, such as Facebook, Instagram, Twitter, LinkedIn, TikTok, or YouTube.

Nevertheless, merely creating these profiles won't yield any benefits unless people are aware of their existence. Hence, it is crucial to publicize your social media accounts across your business website, email communications, and even your physical store. The greater the exposure of your social media profiles, the higher the likelihood of attracting visitors and engaging them with your business.

Implement A Content Calendar And Schedule Your Social Media Posts

Maintaining organization can be a challenging aspect of social media promotion, especially when managing multiple platforms simultaneously. To streamline your social media efforts more effectively, it is worth considering the utilization of a content or social media calendar to plan your posts in advance.

Creating a comprehensive calendar encompassing all your different channels enables you to brainstorm, write, and edit your posts. Additionally, it allows you to track their performance after they are published, identifying which posts generate the most engagement.

While you can certainly create a calendar using tools like Google Sheets or Excel, you may also explore social media marketing software options such as Hootsuite or Buffer. These platforms enable you to create a post calendar and schedule your content in advance.

Harness Trends That Resonate With Your Target Audience

A highly effective approach to boosting engagement on your social media platforms is to take advantage of prevailing trends, popular hashtags, and social media "holidays" that align with your business, audience, and the specific platform you aim to leverage.

For instance, if you are developing a social media strategy for your restaurant, you can capitalize on Instagram trends such as "#thirstythursday," "National Pizza Day," or simply "#Instafood." These trends not only enable you to connect with your existing followers but also attract potential customers who are using those hashtags or exploring related topics to discover new businesses.

You will discover that your industry has its own set of trends that you can actively participate in. Conducting a simple Google search or exploring your social media platform will assist you in identifying trending topics and popular posts that are likely to resonate well with your business.

Craft A Cohesive Social Media Presence

During the inception of your business, you likely invested substantial effort and resources into crafting and establishing your small-business branding. As you promote your business through social media, your profiles become integral components of your brand identity.

To maximize the impact of your social media strategy, it is crucial to maintain consistency in your branding across all social media platforms. While the aesthetic, voice, and tone of your business may vary slightly depending on the specific channel, it is essential for your audience to readily identify and connect with your brand across all platforms.

Embrace The Power Of User-Generated Content

Encouraging your customers to share their experiences with your business on their own social media channels is an excellent strategy to gather valuable content for your own social media presence. This approach, known as user-generated content (UGC), is a straightforward concept: When a customer posts about your brand and tags your business, you have the opportunity to repost their content (provided their profile is public) on your own channels.

There are two significant advantages to leveraging UGC. Firstly, it reduces the burden of content creation for your brand, as you can rely on your customers' posts to supplement your own. Secondly, and perhaps more importantly, it highlights and showcases an engaged community. The more people share their experiences and opinions about your business, the greater the visibility and awareness of your brand will be. Not only will your own followers see this content, but also the followers of your customers, expanding the reach of your business.

Utilize Social Media For Exceptional Customer Service

While social media is commonly recognized as a marketing and advertising tool, it holds significant potential as a valuable customer service resource. Customers frequently resort to a business's social media platforms when they encounter issues or seek clarification.

Therefore, leveraging your social media channels to engage in communication and address inquiries from your customers, as well as potential customers, can significantly enhance your customer service and foster stronger customer loyalty. Make effective use of comment sections, chat features, and messaging functions to promptly respond to questions, offer relevant information, and even facilitate order placements or appointment bookings in certain cases.

Collaborate With Micro-Influencers

Influencer marketing has proven to be a successful strategy on social media, with major brands often partnering with A-list celebrities and influential personalities as brand ambassadors and spokespeople.

However, small businesses can also benefit from influencer marketing. It's important to note that the size of the influencer's following is not the sole determining factor of success; the key lies in the level of engagement and enthusiasm within their audience.

Conducting market research will help you understand your target audience, enabling you to identify micro-influencers whose followers align with your target demographic. These micro-influencers may have a few thousand followers instead of millions, making them more inclined to collaborate and promote your business at a reasonable cost.

Emphasize Captivating And Distinct Visuals

The effectiveness of social media largely relies on visually appealing content, be it in the form of photographs or videos. Therefore, it is crucial to prioritize quality when it comes to visuals. The good news is that capturing impressive photos or videos can be achieved by almost anyone using their smartphone, eliminating the need for substantial expenses.

The specific type of visuals to showcase will vary depending on the social media platform and the nature of your business. However, as a general rule, the more compelling and engaging visuals you share, the higher your chances of success. To gain insights into what performs well, you can examine the strategies of your competitors and explore relevant hashtags and categories that are relevant to your business.

Article Source: https://www.promotionworld.com/articles/social/230607-smart-ways-make-your-business-shine-through-social-media-marketing

The Power Of High-Ticket Digital Marketing Products: Why You Need To Focus On Them

 

In today's digital era, the world of marketing has undergone a significant transformation. Traditional marketing strategies are being rapidly replaced by digital marketing, where businesses are leveraging the power of the internet to reach and engage their target audience. Within the realm of digital marketing, one concept that is gaining immense popularity is high-ticket digital marketing products. These high-value offerings can provide businesses with substantial benefits, making them an essential focus for any digital marketer. In this article, we will explore why you need to prioritize high-ticket digital marketing products and how they can revolutionize your marketing efforts.

I. Understanding High-Ticket Digital Marketing Products

Before diving into the reasons why high-ticket digital marketing products are crucial, let's first establish what they are. High-ticket digital marketing products refer to premium products or services that come with a higher price point compared to their lower-priced counterparts. These products often provide more extensive features, greater value, and a more comprehensive solution to the customer's needs. They are designed to cater to a specific target audience, typically consisting of businesses or individuals seeking advanced solutions or exclusive access to valuable resources.

II. Increased Revenue Potential

One of the primary reasons why you need to focus on high-ticket digital marketing products is their potential to generate substantial revenue for your business. By offering premium products or services, you can command higher prices and, consequently, increase your profit margins. Selling a smaller number of high-ticket products can often result in more significant revenue compared to selling a larger volume of lower-priced items. This revenue boost allows you to invest more in your business, such as expanding your team, enhancing your marketing efforts, or developing new products.

III. Targeting A Niche Market

Another advantage of high-ticket digital marketing products is their ability to cater to a niche market. Unlike lower-priced products, which may have a broader target audience, high-ticket offerings tend to be tailored to a specific segment with unique needs and preferences. By focusing on a niche market, you can position yourself as an expert in that particular field and develop a strong brand identity. This targeted approach allows you to build a loyal customer base that appreciates the specialized value you provide, resulting in increased customer retention and word-of-mouth referrals.

IV. Establishing Authority And Credibility

When you offer high-ticket digital marketing products, you position yourself as a premium provider in your industry. The higher price point alone signals to potential customers that your offerings are of exceptional quality and value. By consistently delivering on this promise, you establish authority and credibility within your niche. Customers are more likely to trust your expertise and rely on your recommendations, which can significantly influence their purchasing decisions. Building a reputation as a trusted authority opens doors to partnerships, speaking engagements, and other lucrative opportunities that can further elevate your brand.

V. Increasing Customer Lifetime Value

Customer lifetime value (CLV) refers to the total revenue a customer generates throughout their relationship with your business. High-ticket digital marketing products have the potential to significantly increase CLV due to their higher price tags. When customers invest more in your offerings, they are more likely to remain engaged and loyal over an extended period. Moreover, high-ticket products often involve ongoing support, exclusive access to resources, or additional upsells, further extending the customer lifecycle and boosting their overall value to your business.

VI. Amplifying Your Marketing Efforts

Promoting high-ticket digital marketing products allows you to leverage advanced marketing strategies to reach your target audience effectively. Rather than focusing on high-volume sales, your marketing efforts can be concentrated on attracting quality leads who are genuinely interested in your premium offerings. This shift in strategy enables you to invest in targeted advertising, content marketing, and personalized campaigns, ensuring that your marketing messages resonate with the right audience.

VII. Building Strong Customer Relationships

High-ticket digital marketing products often involve a more personalized and hands-on approach to customer support. Since customers invest a significant amount of money in these products, they expect a higher level of service and attention. By providing exceptional customer support, you can build strong relationships with your clients, leading to increased satisfaction, loyalty, and advocacy. Positive customer experiences with your high-ticket offerings can result in valuable testimonials, case studies, and referrals, which further enhance your brand reputation and attract new customers.

VIII. Enhanced Brand Perception

When businesses offer high-ticket digital marketing products, they elevate their brand perception in the market. By positioning themselves as premium providers, they differentiate themselves from competitors who may focus solely on lower-priced offerings. This differentiation helps create a perception of exclusivity, quality, and value among the target audience. As a result, potential customers view your brand as a trusted and respected authority in your niche, making them more likely to choose your offerings over those of your competitors.

IX. Leveraging Upselling And Cross-selling Opportunities

High-ticket digital marketing products present excellent opportunities for upselling and cross-selling. Once customers have purchased a premium product from you, they are more likely to be receptive to additional offers that complement their initial purchase. For example, if you offer a high-ticket online course, you can upsell customers on exclusive coaching sessions or advanced modules. Cross-selling opportunities may include recommending related products or services that further enhance the customer's experience. By strategically leveraging these opportunities, you can maximize revenue and deepen customer relationships.

X. Long-Term Scalability And Sustainability

Focusing on high-ticket digital marketing products can contribute to the long-term scalability and sustainability of your business. By investing in creating and refining premium offerings, you establish a solid foundation for growth. The higher profit margins derived from these products enable you to reinvest in your business, expand your team, and develop new innovative offerings. Additionally, the loyal customer base built around your high-ticket products provides a stable revenue stream, reducing your dependence on constantly acquiring new customers.

Conclusion

In the ever-evolving world of digital marketing, prioritizing high-ticket digital marketing products is essential for businesses aiming to thrive and differentiate themselves from competitors. These premium offerings provide increased revenue potential, allow for targeted marketing to niche markets, and establish authority and credibility within your industry.

Moreover, they enhance customer lifetime value, amplify your marketing efforts, and foster strong customer relationships. By focusing on high-ticket digital marketing products, you can elevate your brand perception, leverage upselling and cross-selling opportunities, and ensure long-term scalability and sustainability.

Embracing the power of high-ticket digital marketing products can truly revolutionize your marketing efforts and propel your business to new heights of success.

I am highly interested in writing digital marketing content, and that's what I am doing in my blog https://www.cluesoffice.com

Article Source: https://articlebiz.com/article/1052088211-the-power-of-high-ticket-digital-marketing-products-why-you-need-to-focus-on-them

Everything You (probably) DON'T Know About Marketing (Seth Godin)

 

Valuable Tips For Making YouTube Videos

 

Ever wondered how so many people are leveraging YouTube so effectively to market their own businesses? There are wrongs and rights to every method of online marketing and its no different with YouTube. Here are 5 tips that you MUST adhere to if you are going to capture the attention of those surfing the net, watching videos, looking for the products and services you provide.

YouTube - The Best Online Marketing Platform?

This may well be a debatable claim as there are many different platforms and methods of marketing your business, however I believe there is no better way to connect with your customers and potential customers alike. Videos allow you to connect with people on a personal level, you can really put your personality into a video and this is what will help you build the trust between you and the potential customers.

People buy from businesses and other people who they trust and connect with, have you ever noticed yourself buying something from a particular business that you could probably buy somewhere else for much cheaper? The reason behind this is most likely because you like and trust the business you are buying from.

YouTube is the most popular online destination for video creation and sharing and it is an absolutely fantastic marketing tool. Using the power in conjunction with other social media outlets to show your business off to the rest of the world has many benefits, so let's take a look at some tips that will help you get the most out of every video you create and develop an amazing relationship with your audience.

1. Choose an optimum YouTube username and channel title - This should not be too long, instead make it short and memorable. Represent your business and your products if you can, you may even want to do your research to determine the best choice to improve SEO (search engine optimization).

2. Keep videos relevant - Know the message that you are looking to get across and DO NOT waffle! Too much waffling and you will lose your audience in a heartbeat, people just don't have the time and attention span for pointless video waffle.

3. Keep it short - with that said, you will want to keep your videos pretty short, ideally 3-5 minutes in length is optimum. People just don't want to sit and watch a video that will drag them through the periods of time and space, you come out with some information that they could well have picked up in a much shorter video or on some blog post. Would you rather spend 20 minutes getting the relevant information or 5 minutes? I know what I prefer.

4. Plan your greeting and sign off - You will want to start every video with a greeting and end it with a sign off, this way you can effectively brand your videos, giving business names, your name and maybe a tag line too. You can also encourage people to subscribe at the end of the video too, which is a great way to build your audience, the more people watching your videos, the more likely they are going to share it with friends.

5. Edit your videos - Depending on your ability to work video editing, you may have to use a freelance editor to do this, you can find plenty of people on Elance.com who can do this for you. In any case, it is a great idea to watermark your videos with your own brand name and make it unique. Also consider a short branded clip at the start and end of the video, something that conveys your business logo, name and what you are about in a very short intro clip. So there you are, a short and sharp one today, just like your videos should be! Give these tips a try, sometimes the smallest tweaks to your marketing processes, can also reap the biggest rewards.

Article Source: https://www.articlesfactory.com/articles/ecommerce/valuable-tips-for-making-youtube-videos.html

5 Email Marketing Metrics You Need To Tweak Constantly

 

Hundreds of brands prefer email over other marketing strategies, like paid ads and social media marketing, due to its high ROI. However, many companies fail to realize the full potential of this outlet because they usually don’t know which metrics to monitor. There is also not much accurate information available on how to calculate the metrics and the right tools to use. 

To quickly resolve these issues, let's dive in and look at the key metrics you should benchmark.

1. Open Rate

As the name suggests, this metric refers to the percentage of people who open an email. It gives you a clear insight into how engaged and interested your subscribers are in doing business with your brand. 

It is probably one of the simplest metrics, but it's super important to get maximum returns from your campaign. 

The formula for calculating the open rate is: (Total number of emails opened / Total number of emails delivered) x 100 

A low open rate signifies that you need to refine your emails to connect with more customers. Here are three tips on how to improve the percentage.

Perfect Your Timing

Send emails when the majority of your audience is online. According to recent research by Sendinblue, the best time to send business emails is 10:00 a.m. and between 3:00 p.m. and 4:00 p.m. Use automation tools to schedule the email to be sent during these recommended times.

Customize The Subject Line To Stand Out

An email’s subject line has a direct impact on its open rate. Generic subject lines that are too obvious don’t get the job done. Ideally, the subject line should be creative to stand out from the crowd. Include phrases that evoke positive emotions, such as enthusiasm and success. Also, monitor the results to learn which subject lines best resonate with your audience.

Create Resounding Email Copy

Poor-quality email copy will discourage recipients from opening your emails next time. Take time to create resounding content that is relevant to the audience. Include visuals as well to make it easy for them to understand the content. 

Also, include CTA buttons to direct customers to the target landing pages. Confirm that the links are working before sending the email.

2. Click-Through Rate

A click-through rate refers to the number of potential customers who clicked on one or more links in your email’s body. Like the open rate, the CTR shows how engaging and relevant the content is to your target audience. 

A high rate means the audience found the content relevant and is interested in your brand. If the CTR is low, you need to tweak the campaign by writing better content and confirming that you are sending the email to the right segment of customers. 

The formula for creating a CTR is: (Number of clicks / Number of emails delivered) x 100 

Here are tips on how to improve the click-through rate.

Use The Preview Text Effectively

Most people check the preview text before deciding whether to open an email. The text gives them an idea of what the email is about, as it is fetched from the email body. Some email providers allow users to edit this text. Make it personal and compelling, and add a CTA to motivate your readers to take the desired action.

Improve Email Content

Like website content used in digital marketing strategies, the email’s content should resonate with the needs and expectations of your target audience. Include visuals to make it easy to understand, and optimize it for viewing on mobile. Use market research findings to learn how to best communicate with your audience.

Segment And Personalize

In some instances, you may have to segment the customers again based on factors such as location, age, past buying behavior, marital status, and social class. Customize the email campaign for each group of customers to get a high CTR. 

If you intend to use an automation tool, keep email marketing vs. marketing automation in mind to make informed choices. These two are related and can help you segment the audience, but there are graying differences between them.

3. Conversion Rate

Simply put, the conversion rate is a measure of how successful an email marketing campaign is in achieving the set goal. It can be measured based on revenue generated, new sales, downloads, trial sign-ups, and much more. 

The formula for calculating the conversion rate is: (Total number of actions completed / Total number of emails delivered to recipients) x 100 

As mentioned earlier, email marketing offers the highest ROI, so it's important to work intelligently to increase the conversion rate. Apply the following hacks if your campaign’s conversion rate is low.

Use Suppression Lists

Suppression lists ensure that only people genuinely interested in your brand receive the email. They are most likely to open the email and take the desired action, as opposed to the disengaged subscribers. Eliminate low-engagement recipients who don't fit the theme or email copy. 

The point is, send an email only to people who are truly interested in your products and services.

Align The Content And Offer

The email subject line, preview text, body text, and call to action should be optimized to work towards your primary goal. These four elements should work together without any overlap or repetition.

Consider The Length

There is no one-size-fits-all answer when it comes to email length. The rule of thumb involves making sure that the content is readable and easy to understand. Don't be verbose – strive to deliver the intended message using fewer words. Otherwise, if the email is too wordy, the recipients won't click on the links. They may even opt to delete it before reading it.

4. Bounce Rate

The bounce rate refers to the number of emails not delivered to the recipients. This could happen because the recipient has previously marked your email as spam.

There are two types of email bounces:

       • A hard bounce is when the email is sent to a non-existent email address. The address has either never existed or was recently deleted by its owner.
       • A soft bounce occurs when the target customer’s inbox is full or the email service provider server is down.

Both rates give a clear picture of your email list’s validity. Consider deleting invalid email addresses from the list to reduce your hard bounce rate. Use a reputable email service provider to lower the soft bounce rate. 

The simple formula for calculating the bounce rate is: (Number of emails not delivered or bounced / Number of emails sent out) x 100 

You should aim for a low bounce rate. Below are three tips from experts on how to reduce bounce rates.

Clean Up Your Email List Regularly

Tidying your email list to get rid of invalid addresses will significantly lower the bounce rate. Also, identify disengaged subscribers and erase them from the list. Usually, subscribers who are no longer interested in your brand will mark your emails as spam, so check your spam filters. 

Use a double opt-in option to ensure that the subscribers are genuinely interested in your brand and want to receive emails from you. 

Also, create a blogger outreach program for guest posting to increase the visibility of your brand online. The more people know about the brand, the more willing they will be to join your email list.

Carry Out A/B Tests

A/B tests will enable you to know the exact reasons why your emails were not delivered to their recipients. Use the reports to fine-tune your email marketing campaign.

5. Spam Rate

The spam rate refers to the percentage of people who either marked your emails as spam or didn't receive the email. A high spam rate is a serious signal that your campaign is failing and needs to be tweaked. Use the following tips to reduce your spam rate. 

Discover your campaign's spam rate using this simple formula: (Number of recipients who marked the email as spam / Total number of emails sent) x 100 

Concisely, the success of your email marketing campaign is based on one primary factor – the recipient reading the email and taking the desired action.

Enable Double Opt-In

Double opt-in will ensure that you only send emails to people interested in your brand. Send a confirmation email to the subscriber after they join your email list. The confirmation email should have a link that they should click to confirm their subscription.

Allow Them To Unsubscribe

Make it easy for recipients to unsubscribe from your mailing list by including an unsubscribe button in your email. You will annoy and trigger them to highlight your email as spam if they no longer want to receive newsletters or any other form of content from you.

Avoid Using Spammy Subject Lines

Email service providers' algorithms can detect spammy words in subject lines. Emails with such words are automatically redirected to the spam box. Prevent your emails from being marked as spam by avoiding overpromising, sensationalizing, and using weird formatting to pique the recipient's attention and trick them into opening the email.

Choosing The Right Tools For Measuring Email Marketing Metrics

Now that you know the top five email marketing metrics you should constantly monitor, let's shift gears and look at the best tools for measuring them.

Mailbird

Mailbird is a solid email client, an alternative to Mozilla Thunderbird that supports various accounts, such as Gmail and Yahoo. It has an intuitive and user-friendly interface that gives users a clear view of all their email inboxes. You can also create a dedicated signature for each campaign to increase your open rate and CTR. More importantly, it supports rich-text editing and offers detailed reports to help you monitor your email campaign and make any necessary changes.

HubSpot

HubSpot is holistic sales and marketing software with many email tracking features to give your business an upper hand. You can leverage it to monitor engagement and open rates, bounce rates, and conversion rates. The reports are relayed to your CRM directly, giving you unlimited access to all the information you need to make informed decisions.

Mailchimp

Mailchimp has stood the test of time and is considered the go-to software for tracking email marketing campaigns. Over the years, it has expanded to offer additional marketing automation tools to suit its customers' needs. Use its robust email analytics and A/B testing tools to revamp your campaigns accordingly.

Benchmark Email

Benchmark Email is considered one of the best Mailchimp alternatives. The only difference is the pricing. Use it to create and monitor email marketing campaigns by studying analytics reports to figure out which campaign areas should be tweaked. It also offers templates you can use to kick-start your email marketing campaign, and it easily integrates with many third-party services.

Staffbase (Bananatag)

Staffbase, formerly known as Bananatag, uses the same technology companies that offer mass email marketing services to track email open rates. It achieves this goal by inserting a tracking pixel in the email message and knowing when the recipient views the email. After that, the data is accumulated into a report to give you a clear picture of the email campaign’s open rate.

Final Chords

Keeping tabs on the performance of your email marketing campaign is the only way to ensure you get maximum returns from every dollar you spend. Check the open rate and click-through rate to know whether you need to clean up your mailing list. Create better subject lines to reduce your spam rate, and increase conversion rates by writing stellar email copy and adding visuals and CTA buttons. Don’t forget to use the right tools to automate your campaign.

Article Source: https://www.promotionworld.com/articles/email-marketing/220215-5-email-marketing-metrics-you-need-tweak-constantly

What Are The 3Cs Of Marketing?

 

With the economy looking to be on shaky ground, many companies have started to keep back some of their marketing dollars. So it’s more important than ever that your marketing spend is tightly targeted and brings the best returns.

One way to do that is to go back to basics. It’s time to focus on the central principles that form the foundation of any solid marketing strategy: the 3Cs of marketing. That’s short for Customer, Company, and Competition.

This article introduces you to this fundamental principle of marketing. We’ll explain what each means and how to combine them into one coherent strategy to take your business forward.

What Are The 3Cs Of Marketing?

The 3Cs are a core piece of marketing terminology. They stand for Customer, Company, and Competition.

It’s a framework used in marketing to help businesses create a strategy. It ensures any marketing strategy focuses on all three points. That way, you’re more likely to see success with your approach.

These 3Cs are about how a business positions itself in the market and how they interact with its target audience. Let’s look at each in a bit more detail.

Customer involves learning about your target market. No business thrives on marketing to everyone; success comes from targeting a niche. So the customer aspect is about getting a profile of the person most likely to buy from you.

You must learn about their demographics, interests, and buying behaviors.

Company is about how you position yourself. You’ll need a SWOT analysis to find your perfect place in the market. It will help you discover your differentiator or unique selling position.

The final C is competition. To help you grow in the market, you need to analyze your competitors for their strengths and weaknesses. It’s what will help set you apart.

Defining Your Customer

A clear picture of your target market forms the foundation of any good marketing strategy.

Traditionally, you might think this is an exercise in demographics – listing the age, gender, and location of your customer. But effective marketing means going beyond this analysis.

To market to someone, you need to know more about them psychologically. You want to understand what they need and desire. You need to know their aspirations in life and what pain points worry them during the day.

That information will help you find the perfect fit in the form of your products or services. And it will shape the marketing messages you use to present them to the world.

It’s easier to articulate the benefits of what you sell if you understand how and why they will benefit your customer. It’s why big brands often create ad campaigns with aspirational images and ideas, barely mentioning the product details.

To get these insights, you’ll need to do some research. If you have existing customers, try a survey or focus group.

If you don’t yet have customers, look online for information. You can obtain industry reports or read through comments on forums and social media. It will help you build that all-important picture of your dream customer.

Talk Strategy With A 3Cs Of Marketing Expert

Get expert advice on the right strategy for your business! In our 30 minute strategy session we’ll dive into:

How SEO can work for your website and business

Which strategies will get the best ROI

Which packages are right for you

Positioning Your Company

When putting together your marketing strategy, you’ll need to consider your company. It’s about figuring out your core competencies and your business identity.

Having a deeper understanding of that will shape a clearer marketing message.
You’ll want to consider as many aspects of the company as possible to strengthen your brand position.

That might include how you operate or some unique technology you use. It might be strengths and talents in your workforce. Or innovations in your product design. It could be your customer service.

Your company culture will also be a factor in your marketing strategy. You’ll develop a more authentic brand by reflecting your business culture in your marketing. It will echo the values you have as a company.

The Competition

When you or a marketing agency analyzes your company, you look inwards. So now it’s time to look outwards towards your competition.

Here, you’ll gain insights that will strengthen your marketing strategy. You’ll learn more about the industry, the current landscape, and trends. More importantly, you’ll understand why customers buy from your rivals.

That will help you determine what you need to do to get noticed. You’ll be able to spot gaps. It could be a different product design. Or it could be something more subtle, like a 30-day guarantee or free shipping.
The other vital task to tick off your list when analyzing your competition is to check pricing strategies. You’ll want to know their prices and the overall pricing model.

Analyzing the competition is essential for helping you to spot areas that need improving. It’s how you’ll push your company to become unique and exciting.

Creating A Balanced Approach With The 3Cs Of Marketing

To get the right marketing strategy, you or your marketing company must focus on finding a balance between all 3Cs.

Begin by examining your offer. It should fulfill the needs of your customer. At the same time, it should showcase your company’s strengths. Finally, it must be different from the competition.

Next, look at your pricing. Pricing must reflect the product’s value in your customer’s eyes, so you’ll need to know how your benefits match their needs.
But you’ll also want to align with your company’s financial objectives, as well as align with competitors.

You’ll also need to balance the 3Cs when looking at your digital marketing channels. They must match your customer’s interests to help you get discovered. Yet they’ll also need to fit your company brand and competitor’s channels.

Finally, look at your communications and your core marketing message. That should tap into your customers’ needs, reflect your business, and help distance yourself from the competition.

Defining A Marketing Strategy That Helps Your Business Thrive

It’s tempting to run rapidly toward the latest and greatest marketing idea.

Yet before you figure out your tactics, you must develop that core marketing strategy. It’s the foundation. The 3Cs of marketing are central to crafting the right strategy for your business.

For more help on getting the right marketing strategy in place, contact our expert marketing team at Ascendance Website Solutions today.

Article Source: https://www.articlecity.com/blog/what-are-the-3cs-of-marketing

How To Build A Business That Works (Brian Tracy)

 

Utilizing Social Media To Broaden Your Reach

 

To establish a significant social media presence, it is essential to utilize impactful techniques that promote growth. Implementing a focused engagement strategy that capitalizes on industry knowledge and technical skills is a must. FutureCommPR recommends the following steps.

Define The Voice Of Your Brand.

    1. Your brand's social media activity should define the voice and personality. It should represent the manner and approach through which you communicate with your customers and followers. They mirror both your values and mission. Know and comprehend your target market – what their requirements are, preferences, challenges, and how you can meet their needs. Your voice should reflect the product or service category, industry, and niche that you belong to.

    2. Maximize the impact of your social media profiles by optimizing your bio to provide potential followers with a comprehensive understanding of your business. Craft a quick and easily to read paragraph that communicates key information.

    3. Establish a brand hashtag that is unique to your business which includes company name, products/services, and motto. These hashtags aid in building brand awareness allowing users to easily associate content with your brand.

    4. Build a community that actively engages with your posts.

    5. Make it a point to respond to comments and interactions on your posts, ensuring that your followers feel valued and heard. This not only demonstrates exceptional customer service but also fosters trust in your brand.

    6. Additionally, engage with top profiles, including those of your competitors. By examining who is engaging with their posts, liking, and commenting, you can expand your reach and attract new followers who may be interested in your offerings.

    7. The content of your posts should be creative and invite responses. Create content outside sales messaging. Only about 20% of your posts should focus on your products or service. One way of finding out what your followers want to see is by simply asking them. Create a post that asks your audience to comment on content. You’ll see a bump in engagement and have reliable analytics about what upcoming posts should include.

    8. Experiment with a range of options, including photos, videos, live streams, stories, reels, polls, quizzes, user-generated content, and collaborations with influencers to gauge what your followers really want to see.

Customize Content For Each Platform.

    1. Harness the power of Instagram Reels to amplify your reach and enhance engagement. Capitalize on popular sounds and craft authentic native videos that entice your followers to engage with your content. To ensure a vibrant presence, we suggest sharing a minimum of one reel per week.

    2. Twitter flourishes within a rapid and dynamic environment, demanding quick responses to stay in the spotlight. Visual content, especially top-notch images, often outshines videos on this platform. Craft an engaging brand narrative by curating captivating visuals for your audience.

    3. Stay updated with industry discussions on LinkedIn and contribute to thought-provoking opinion pieces. LinkedIn articles, especially those showcasing thought leadership, tend to perform well. Creators are embracing LinkedIn as a platform to inject personality into their posts, establishing themselves as experts in their respective fields. While historically favored for B2B marketing, expect a shift in the shared content landscape in 2023.

    4. On Facebook, actively engage with your audience by joining conversations, liking posts, and sharing relevant content. Foster dialogue and interaction with your followers.

    5. Embrace TikTok's unique culture: Familiarize yourself with the platform's trends, challenges, and popular content formats. Stay up to date with the latest viral videos and participate in trending challenges to show your relevance and connect with the TikTok community. Capturing the attention of TikTok users requires creativity, authenticity, and an understanding of the platform's trends and community. Experiment with different content styles, engage with the community, and remain consistent to maximize your reach and capture the interest of TikTok users.

Explore The Capabilities Of Advertising Programs.

For example, Instagram offers a straightforward approach to expand your audience through ads. By utilizing the "More Profile Visits" ad objective, you can boost a post or story. With a $5 per day budget, you can run a week-long campaign to drive increased profile visits and audience engagement.

Work With Influencers To Spread The Word.

    1. Expanded Reach and Exposure: Influencers have established followers who trust their recommendations and opinions. By collaborating with influencers in your industry or niche, you can tap into their audience and gain exposure to a broader target market.

    2. Reliable Recommendations: When they endorse or recommend a service, their followers perceive it as a genuine endorsement rather than a conventional advertisement. This can build trust and credibility for your service business.

    3. Targeted Audience: Influencers often have a specific niche or target audience that aligns with your service business. By partnering with influencers with followers that match your target, you can reach a highly relevant and engaged audience.

    4. Storytelling and Education: Influencers excel at storytelling and creating engaging content. They can effectively communicate the value and benefits of your services through their own experiences, case studies, or educational content. This helps potential customers better understand the value proposition of your service.

    5. Increased Engagement and Conversion: Influencers can drive engagement, spark discussions, and encourage their followers to act. By leveraging their influence, you can potentially attract new customers to your service business.

    6. When collaborating with influencers for a service-based business, it is best to find influencers who align with your brand values, possess an engaged and relevant audience, and can effectively communicate the benefits of your service. Consider working together on creative campaigns, sponsored content, or even long-term partnerships to maximize the impact of their influence.

Jim Burkhart, Senior Director of Operations, FutureCommPR.

FutureCommPR group works with small businesses and startups in creating, and maintaining, brand recognition.

Article Source: https://articlebiz.com/article/1052105990-utilizing-social-media-to-broaden-your-reach

The Future Of SEO In The Next 5 Years?

 

With the rapid advancement in AI technology, it is natural to ask yourself, such as Will SEO be relevant 5 years later? To give you an answer in short, yes, SEO will be very much in demand in the future. SEO will play a key role in achieving the same as the competition increases to rank businesses higher on search engines. How can anyone be sure? Looking at the trend gives us an idea of how SEO Toronto practices will advance. AI tools can not replace the effort of SEO; they can only help make the process more effective.

5 Key Trends That Dictate The Future Of SEO

The one thing that will remain relevant in the future is the importance of understanding users' search behavior and how it will impact SEO going forward. Below are some key trends shaping how websites will use SEO to further their online marketing strategy.

 
1. User Experience:

This element of SEO will always be relevant, whether the time, present or future. No matter how big your website is, if you cannot provide a user experience that is easy to navigate or interact with, you will fail big in having the online presence you desire. So it becomes very crucial for businesses to have a website that:

    • Fast Loading
    • Easy Navigation
    • Structured Content
    • Expertise over the topic
    • Interlinked related web pages
    • Responsive Design

 
2. Voice Search:

With the increase in the voice search query by the user, it becomes necessary for websites to optimize for voice search. How? Well, to begin, you can look out what people are typing for on the search engines when they search for a topic that your business targets. These keywords are usually natural speech queries or long tail keywords. By doing so, you will be able to provide Content that is in line with the users' search query. This approach will surely help increase your Content's visibility to the voice assistants. 

 

Note: You can also target the long tail keywords that appear in the people also searched section to widen your reach.

 
3. Zero Search:

As the term sounds, zero search aims to provide answers on a topic without clicking through a website. How? Google does it by presenting the answers in quick answers such as featured snippets, instant answers, and knowledge panels, among a few more. It helps to bring website traffic, which means a potential to convert into paying customers. So it becomes necessary for businesses to write their Content in a manner that provides the quick search intent of the users.

 
4. Search Intent:

Google features the Content of the websites that can match the users' search query. Rightfully so, users do not want to read Content that misaligns with their search query. If you are searching for an intent to buy, you will not be clicking a website that provides information to the user on that subject. For Example, suppose you are looking to buy an iPhone online and search for the same only to land on a website that provides reviews. This will lead to a bounce from one website to another one. This is why the 4 types of search intent we classify as per the user query should be matched with the right Content.

5. Mobile Friendly:

With most people using mobile phones to find information online, it will be beneficial for websites to optimize for mobile devices. People usually search online with their mobile phones rather than using their desktops to access information online. It is a bit of an effort to open your desktop to access information. Don't you think so? A mobile-friendly website will be able to show the website's content as the desktop version. So, it is time websites optimize according to the user's search behavior.

Did you know?

60% of organic search visits by users come from mobile devices.

Final Words!!

SEO is constantly evolving to match the search intent of the users. As technology advances, we can expect to see several changes in how SEO is employed in the coming years. Some key trends we can expect to see in the next five years include a greater focus on the above-discussed points in SEO.

Ultimately, the key to success in SEO will continue to be staying updated with the latest trends and techniques of SEO. Furthermore, the focus should be on providing Content that resonates with the audience. By doing so, you can ensure that your website remains visible and relevant in the eyes of search engines and users alike.

So, whether you're a business owner or website owner, it's important to start thinking about how you can adapt your SEO strategy to meet the challenges and opportunities of the future. By staying ahead of the curve and embracing the latest trends and technologies, you can position yourself for success in the years ahead.

Article Source: https://www.promotionworld.com/articles/seo/230522-future-seo-next-5-years

Don’t Fall Into the Trap! 7 Common Marketing Mistakes To Avoid At All Costs

 

Marketing adds more value to your business than just its return on investment. The right marketing strategy can set your company up to succeed in its market. It can forge a brand for your company, make its name recognizable, and do more than just sell products.

The right marketing strategy can define your business’s role in its community, its industry, and in the world.

Yet, it can be easy to make marketing mistakes as well. And these mistakes can have devastating consequences, leaving your company associated with the wrong things. Rather than define your role in your community, making mistakes with your marketing can lead to people avoiding your business.

That means fewer customers, less revenue, and less of a chance to succeed. Your marketing is one of the most important parts of your business – even more important than your products. Keep reading below to learn some crucial marketing mistakes to avoid making!

1. Not Researching Your Market

Most people want to jump right into developing a marketing plan. Once they invest in a marketing budget and a team, they can sometimes expect to see immediate payoffs. Yet, marketing right takes time.

Part of the reason marketing takes such a long time to do correctly is because it takes research. Marketers need to gather information about their market, their audience, and the business itself. The better-informed marketers are, the better decisions they’ll make.

Without researching your market, you might as well be stumbling around in dark, trying to sell your products. And it’s easy to make dangerous mistakes when you can’t tell what you’re doing.

2. Worrying Too Much About Making Marketing Mistakes

Marketing is about standing out and taking risks. It’s about doing what other companies aren’t to serve your audience. If you strive to be perfect every step of the way, you’re not going to end up with a good marketing plan.

Part of the point of marketing is to humanize the company, and humans make mistakes. Plan to mess up every now and then, but also make sure to know how to pick yourself back up. And don’t get overwhelmed in marketing perfectionism.

Marketing perfectionism is actually a huge industry in the industry. Learn more about how to overcome it here.

3. Being Too Unique, Or Not Unique Enough

Marketing well is a careful balance between standing out from the crowd, while still being a part of it. In the best case scenario, your brand will end up leading the market. Yet, reaching a leadership role takes time, effort, and a lot of work.

To be the business that leads its market, you need to build a brand that people want to follow. That means your brand needs to be recognizable, while also pushing the edge. People shouldn’t be off-put by your brand, yet it should provoke curiosity.

Associating yourself with other popular brands starting off will help position you to lead a market later.

4. Thinking That Marketing Is An Expense

Your marketing plan isn’t an expense that you can stand to lose if you need to trim costs. Instead, it’s as much an investment as your office, your equipment, and your employees. Cutting off your marketing budget will mean you lose some control over how you’re represented in your market.

It can lead to a downturn in revenue as people begin avoiding your business. That’s because people enjoy consistency, and if you cut your marketing budget, people will notice. They’ll be perturbed by the change in your company, and it will reflect in how they treat your brand.

You can lose your market position if you think of your marketing plan as an expense. That will lead to a loss in revenue, and it will create more work for you. Recovering your reputation is tough, so it’s better not to lose it in the first place.

5. Not Knowing Which Metrics To Measure

There are many things to measure when determining your marketing plan’s success. Most commonly, businesses measure traffic and lead rates on their website. These online statistics indicate how many people seek out your company, and show how prominent you are in your market.

Yet, online metrics aren’t the only thing you can measure. Basic surveys on how customers heard about you or basic attendance counts at your events can reveal more than online metrics can. They show you many people relate to your company, and how willing they are to step and show it.

With that, you can gauge how secure you are in your market position. You can also get a better feel for your target audience.

6. Not Adapting To Your Audience

Your company should always be changing since innovation is integral to business. And just like how your company changes, your target audience changes too.

If you’re a media company, there will come a point when your audience will grow up. If you’re a retailer, then your target audience may fluctuate based on how much disposable income people have.

Stay up to date on the kinds of people who use your business by routinely researching your market. And if you notice changes in your audience, don’t be afraid to change how you represent yourself too.

7. Focusing Too Much On One Part

It’s easy to get tunnel vision in marketing. It’s important to develop your SEO strategy or focus on your social media strategy, for example. Yet, it’s even more vital to understand how those things interact.

There will be days when you need to work only on one part of your marketing plan or another. But no part of your overall marketing plan should be neglected for another. If you notice your search engine ranking slip or less engagement on social media, be sure to check other parts of your marketing to fix the problem.

Sometimes, it’s not a specific part of your marketing that’s the issue. Instead, your overall marketing may be suffering as a result of being overly focused on one part of it.

It’s Easy To Make Marketing Mistakes

Marketing is a complex and difficult field to get into. You’re not dealing with raw revenue numbers and profit margins. Instead, marketers deal with people, and people can be unpredictable.

That means marketing mistakes will happen. The key is to understand that just because you may make one mistake, it’s not the end of the world. Plan ahead to make a mistake so that you can pick yourself back up and keep on improving.

And to keep improving, just keep reading here. Our website is constantly updated with the latest marketing trends to keep you informed. That way, you won’t make too many mistakes marketing yourself!

Article Source: https://www.articlecity.com/blog/dont-fall-into-the-trap-7-common-marketing-mistakes-to-avoid-at-all-costs