Why Digital Marketing Is Important

 

Marketing your business needs in a digitally vibrant ecosystem is the need of the hour! Today brands are involved in making their presence felt where it matters the most (i.e. on the internet). They want to be found online everywhere where mammoth audiences are found gossiping and comparing different theories and seeking practical solutions to their problems. Digital marketing is nothing but to make your business proactive, to surge its presence, to make it reach the right audience, groups at the right time through the right platform and this can be done only through the internet.     

The time is changing. More and more people are getting online.

Even regional languages are getting powerful online,Guest Posting because of which even Google is optimizing itself for Voice based search.

The tech savvy or e-users are increasing day by day. And the same people are the prospect for different businesses. This provides businesses the option to target them, where they spend most of their time.

Whether they are searching or consuming contents. Or maybe, they are playing games or listening to songs.

Digital marketing has leveled the field of marketing for the businesses. Budget is now not the constrained like before. You have the option to start running the organic or paid marketing campaign with a budget of Rs. 100 also (If you are doing it yourself).

Why Digital Marketing?

Cost Efficient: As compared to traditional marketing strategies like- TV and Print media, Digital Marketing is very cost efficient. We can also that the cost of digital marketing campaigns is a fraction of traditional marketing channels.

Tracking: In traditional marketing there is no particular way to track results. But in digital marketing results can be easily tracked. One can get detailed report of the campaigns, real time reports, and hourly and daily basis reports. Through detailed reports one can analyze their campaign and strategies if outcome is not up to your expectations

Target Your Ideal Buyers: When you show your advertisement on news channels or place an advertisement in a magazine, you are taking blind shot that your advertisement will reach your targeted audience. Traditional marketing strategies are good but they don't offer the same targeting capabilities as digital marketing. One can be ensure those consumers are viewing their content through digital marketing.

Social Media Platforms: No matter what your business is but there's good chances that you’re buyers are spending their time on social networking apps like Facebook or Instagram. Digital marketing helps you reach these engaged consumers. You can promote your unique content on these social sites and also reach to your consumers. These channels let the brand serve a prosperous value and establish an evergreen relationship with their target audiences. This leads to highlight the EAT (expertise, authoritativeness and trustworthiness) factor, that is very well sufficient to turn your potential customers into the repeated ones for constant growth.

Interactive: Digital Marketing is an interactive channel where customer can engage with the brands. But tradition marketing channels are one time production. In digital marketing data can be shared effectively and by adopting various techniques business firm can get quality leads by converting prospects into potential clients.

Equal Opportunity: Now, small & medium businesses have the access to same platforms for advertising and promoting their business.

It also gives the option to engage multiple customers at a time, which is difficult and required more resources in traditional marketing.

Flexible: Digital marketing is flexible. You can change/ modify/ upgrade the narration, designs, creative, contents and budget of your marketing campaign anytime you want. It's the most difficult task in traditional marketing.

Precise Targeting: You can't and shouldn't sell a real estate projects to a 13-18 years of audience. It's wasting your marketing budget, which can't be controlled in traditional marketing. But a digital platform gives us the option to target very specific and précised audience based on your products and services. It helps in saving money and getting actual prospects and customers.

Mobile Targeting: With the cheaper availability of smart phones and internet has resulted in fastest expansion of the mobile phones users, which has opened a huge opportunity of mobile marketing. The smart phones, loaded with all the modern tools and apps have turned into an integral part of our lives.

Result Driven: Digital marketing is result oriented. If done correctly, you can get the multiple times ROI. At the same time, it is transparent. You can check, each and every data. How many people, you have reached. How much engagements, you have got. How many leads you have received.

Builds Reputation: Digital marketing has the easiest and fastest way to build your brand's reputation with your target audience. A guaranteed and better offering helps you in building up a superior association with the customers. 

Here is a list of all those strategies that help digital marketing be the best option for any business: 

   • Search Engine Optimization – to help websites rank higher on the search engines organically
   • Search Engine Marketing – to help rank higher, however, paid
   • Social Media Marketing – to help businesses reach out to a larger audience
   • Content Marketing – grabbing the attention of your target audience with captivating and engaging content
   • Web Analytics – gives you a lot of information about your customers and competitors to help you improve your performance
   • Affiliate Marketing – lets you garner more viewers or customer by allowing you third-party advertising
   • Email and Mobile Marketing – help reach out to many people and broadcast your messages via bulk emails or SMS, etc.

Conclusion:

It's not just the presence, but it’s the stability that a brand needs to grow and glow. Establishing authority over the entire market you want to target is just as important as making them understand the depth of the right solutions for them.

Therefore when we talk about the audience and their needs, digital marketing comes as an intermediary to bridge the gap. One can get better ROI from digital marketing campaigns as compared to traditional marketing channels. Because internet penetration and digital media usage is increasing in India. Business can also influence their target audience through digital marketing by converting them as a potential lead.

Article Source: https://www.articlesfactory.com/articles/marketing/why-digital-marketing-is-important.html

How To Get Your Business Out There? Content Marketing 101 Guide

 

Launching a new business online? Good luck – the competition is tight.

You’ll need to learn how to get your business out there. You need to fight tooth and nail to grab higher ranks on Google’s search results.

The good news is there is a legit solution. Whatever business you have, we’re sure that content marketing can get your name out.

70% of businesses that perform content marketing are more successful now than last year. Brands know that online content marketing is a powerful strategy.

Even then, what is content marketing? Why use content marketing and is content marketing effective?

Don’t worry, we’ve got all the answers you seek.

Want that extra visibility and a business that people come back to? Keep reading below to discover more:

1. What Is Content Marketing?

There are many definitions of content marketing that look like they’d work on books. If you’re a business, you don’t need that. Here’s a more precise explanation that you can use in your business.

What is content marketing? Content marketing is a long-term strategic technique that emphasizes customer relationship. It lets you focus on your target audience with high-value content that they can use day to day.

Your content should have a few crucial elements for it to work. These are:

   •  Relevant customer content
   •  Consistent value over time
   •  Care to your audience

At the end of the day, your goal is to choose you over the competition. By using your content for long-term value, you remind people that they need you. This content is a way for you to foster loyalty, which then gives you better lifetime customer value.

2. Understanding Pain Points

The primary strategy for online content marketing revolves around three specific points. These are not the end-all. Rather, these core concepts will help you make a custom style for your content marketing business.

The first point is to understand the customer’s pain points. Customer pains are the problems that they experience every day. These pain points keep them up at night, looking for a way to solve them.

As an example, if you’re doing Veterinary Marketing, you would focus your content in reminding people of their daily pet pains. It sounds weird, but knowing people’s pains and reminding them is a way to tug their interests.

Why use content marketing like this? That points out to the next step.

3. Resolving Customer Pains

Why is content marketing effective? It’s because of this second point.

Once you know people’s pains, the next step is to resolve their problem with your content. This may be in the form of a guide, a step-by-step overview or a recipe.

Online content marketing revolves around being helpful. You want people to keep coming back. If you’re a vet, this can be how to treat dog mange or potty-training cats.

What is content marketing good for is making content that resolves problems. If people deem your content helpful, you build trust and loyalty in them.

Once you create a good reputation and expertise with customers, that’s where you go to the next step.

4. Leading To The Buying Cycle

Why use content marketing? Here’s the thing.

The end-point that you want in content is to convert or sell your product. Your goal is for people to see you as a premier authority within your niche. Your content accomplishes that for you.

Once your target audiences are in their prime, you want your content to lead to your buying cycles. You would want to present your product offers as a solution to their problem. By doing so, you’re creating a desirable product.

5. Is Content Marketing Effective?

Is content marketing effective? That depends on how you treat the entire process. You would want to make sure your first steps are useful.

To understand your customer’s problems, you need to create a buyer’s persona. In online content marketing, a buyer’s persona is your avatar for your ideal customer. This includes:

   •  Age Range
   •  Gender
   •  Geolocation
   •  Income bracket
   •  Family Size
   •  Wants
   •  Needs
   •  Problems

The idea is to create the ideal customer that you think would buy your product, whose problem you can resolve with your content.

6. Creating Valuable Content

Once you know the people that will be your target audience, the next step for your content marketing business is to generate appropriate content. You would want to list as many topic points as possible.

You would want to make them long and informative. You aim to guide people on how to resolve their problems. You want content in varying lengths, depending on what you want to provide.

1000 words should be your bare minimum for listicles. You also want 1500 words or more for comprehensive guides. These blogs, videos, and images tend to get more traffic due to their comprehensiveness.

7. Other Forms Of Online Content Marketing

There are many more types of content that work. Why use content marketing like these? That’s because not all people like reading.

In this case, use different vehicles to convince your customers that you can help them. Use social media to reach out to them.

Use instructional videos and video marketing content to engage your customers. Use paid advertising to create an active outreach to your target customers.

Attract people to your website, using your helpful content as the motivator. Track how your content is performing with analytics from both Google and social media. This is a way for you to know what works.

Create different versions of your ads and pitches and test which one works the best. A/B testing is a good method of testing your campaigns.

This Is How To Get Your Business Out There

What is content marketing? It’s how you use your content to build ties with your target audience. If you want to know how to get your business out there, you need online content marketing in your repertoire.

Are you looking for more helpful articles on how to grow your business? Feel free to check out our other guides! From optimizing your PPC tactics to the best wealth building strategies of the super-rich, everything is here.

Article Source: https://www.articlecity.com/blog/how-to-get-your-business-out-there-content-marketing-101-guide

What Is Marketing Automation And How Does It Help Online Businesses?

 

Marketing automation is a powerful tool that can help online businesses streamline their marketing efforts, improve lead generation, and increase conversions. In this blog post, we'll explore what marketing automation is and how it can help online businesses grow and succeed.

What Is Marketing Automation?

Marketing automation refers to software and technologies that help businesses automate their marketing processes. It allows businesses to streamline their marketing campaigns, save time and effort, and achieve better results.

Marketing automation can be used for a variety of purposes, such as email marketing, lead generation, social media management, customer relationship management (CRM), and analytics. It helps businesses automate repetitive tasks, nurture leads, and engage with customers at every stage of the customer journey.

How Does Marketing Automation Help Online Businesses?

Improved Lead Generation: Marketing automation software can help online businesses generate and nurture leads more efficiently. It allows businesses to create targeted campaigns and track customer behavior to deliver personalized content and offers. This can help businesses attract more qualified leads and improve their conversion rates.

Streamlined Marketing Processes: Marketing automation can help businesses automate repetitive marketing tasks, such as sending emails, scheduling social media posts, and tracking website analytics. This can save businesses time and effort and allow them to focus on more strategic tasks.

Increased Customer Engagement: Marketing automation software can help businesses engage with customers more effectively. It allows businesses to personalize content, send targeted messages, and nurture leads at every stage of the customer journey. This can help businesses build stronger relationships with customers and increase customer loyalty.

Better ROI: Marketing automation can help businesses achieve better returns on their marketing investments. It allows businesses to track and analyze their marketing campaigns, measure the effectiveness of their efforts, and optimize their strategies for better results.

Improved Sales: Marketing automation can help businesses improve their sales efforts. It allows businesses to identify and nurture leads more effectively, deliver personalized content and offers, and track customer behavior. This can help businesses convert more leads into customers and increase their revenue.

In conclusion, marketing automation is a powerful tool that can help online businesses streamline their marketing efforts, improve lead generation, and increase conversions. By automating repetitive tasks, nurturing leads, and engaging with customers at every stage of the customer journey, businesses can achieve better results and grow their business.

If you'd like to know more about marketing software and automation, please visit us at softwarepodium.com, a website that provides the best advice and tips to entrepreneurs to boost their online businesses.

Article Source: https://articlebiz.com/article/1052037220-what-is-marketing-automation-and-how-does-it-help-online-businesses

This ONE Marketing STRATEGY Will Replace EVERYTHING Else! (Jay Abraham On Preeminence)

 

Internet Marketing To Increase Web Site Traffic

 

When you want more web site traffic, use advertising for Internet marketing strategies that maximize your online marketing business opportunity. Online marketing business opportunity demands it because Internet advertising can be tricky. Especially with home based Internet marketing businesses... Read Full Article

Want to know the best Internet marketing strategies that maximize network marketing Internet businesses to peak potential? Just remind yourself that it’s all about WEB SITE TRAFFIC. Online advertising (plus Internet marketing affiliate programs) are your exclusive way to significantly increased online traffic.

How powerful is your current strategy for Internet marketing online advertising? Have you formulated an effective yet basic plan for your business home Internet marketing promotion? So many potential entrepreneurs have dreams of marketing on the Internet. Yet, the sad reality is that 90% almost continually fail at conducting online Internet advertising in a highly income-producing manner. The key problem is lack of down-to-earth, practical Internet marketing information. For most of us, unfortunately, it takes a while to learn that “quick” Internet marketing solutions actually take longer than doing Internet web site advertising the correct way.

So, what is “Internet Marketing Advertising” all about? And, is it truly necessary for website promotional Internet marketing to cost a lot? The true answer is that Internet marketing home business opportunity can be fruitful and rewarding, but if, and ONLY if, you get the worlds best Internet marketing tools? Which are the best online marketing promotion tools? Well, surprisingly, gaining targeted web site traffic is not just a matter of opinion. There exists a list of the highest, most proven, absolutely effective, and repetitively rewarding Internet marketing advertising online tools available.

For example, the simplified yet outstandingly effective and informative Internet marketing ebook, “Secrets of the Big Dogs,” provides bona fide, down-to-earth online marketing promotion guidelines. It ranks approximately number 17 on the prestigious ClickBank popularity listing of over 470 other "secret-revealing," Internet marketing home business opportunity, and Internet marketing ebooks. The hard-core facts presented here can significantly help almost any Internet marketing “newbie” in obtaining network marketing internet business results, and especially, to locate plus utilize targeted web site traffic.

When you want more web site traffic, use advertising for Internet marketing strategies that maximize your online marketing business opportunity. Online marketing business opportunity demands it because Internet advertising can be tricky. Especially with home based Internet marketing businesses, you may have a tendency to underestimate the residual value of professional and proficient Internet marketing strategy. You simply must increase web site traffic! This is your most crucial, strategic Internet marketing advantage because marketing an online business is all about TRAFFIC.

If you can figure out how to successfully muster up increased web site traffic (but it must be WEB SITE TRAFFIC OF HIGH VALUE) then you successfully master the most rewarding principles of nearly all Internet marketing strategies. Get more web site traffic by following these simple guidelines that most take for granted.

This article is primarily about garnering for yourself the best Internet marketing strategies that boost network marketing Internet business toward soaring financial heights while also providing the additional side benefit of personal satisfaction. However, obtaining superior web site traffic is the only way to attain that most coveted online advertising success.

Today, one of the worlds best Internet marketing tools is Internet affiliate marketing programs. And, when you can find such powerful information in a dynamic, income-generating Internet marketing ebook, you are that much the better for it. Nearly all home based Internet marketing businesses need to maximize their Internet marketing advertising in order to increase web site traffic results. Get more information about Internet marketing strategy and increase web site traffic for your online marketing business opportunity.

Article Source: https://www.articlesfactory.com/articles/online-promotion/internet-marketing-to-increase-web-site-traffic.html

3 Tips To Optimize Your Customer Journey Through Email Marketing

 

The marketing department needs to figure out how people become long-term customers from potential customers. How much should the email team be a part of this? People who send emails and go through the consumer funnel go together very well. When it comes to marketing, email is often the most crucial tool, and it helps customers move along the path to purchase and even after buying. Email marketing services can provide essential advice, insights, and strategy while mapping out the customer journey. 

There is a lot to that process. You can use this guide to think about how your strategy fits with lifecycle marketing and make the email customer journey even better for your business.

What Is A Customer Journey?

Customer journey maps show how the people and businesses you want to reach move from not knowing about your brand to becoming loyal customers and brand advocates. Data from reliable sources and audience research tell how customers and other people interact with your brand. 

It is necessary to remember that your customers are the main characters in this story, so keep that in mind. People, not brands or products, are in charge of their journey, not the other way around. Journey mapping helps you get inside your potential customer's minds, and it enables you to figure out what they think. It helps you learn more about what people think, how they feel, and why they make certain decisions. 

There are many ways to show a customer journey map, from the traditional marketing funnel to cyclical loops to complicated diagrams. You might need two different documents for the high-level strategy and the more detailed one. Journey maps should show all of the places where people might interact with your brand and the marketing strategy and tactics you use to get them to buy your product.

Maps Of Customer Journeys And A Plan For Emailing Them

There are no two journey maps that are the same. B2B and B2C are entirely different in marketing and email. Other businesses and organizations have different journeys. Even different groups connected with your company will also have different trips. That's why email marketers break up their lists and use audience targeting in digital advertising to reach the right people. The goal is to get a specific group of people with a message that is important to them. 

There is a lot that email marketing techniques can do to help with the process of mapping out the customer journey. If you're already segmenting your subscribers, you're likely to have data and analytics that show how different groups act at various points in the customer lifecycle, so you can learn more about how they work. 

However, for teams who want to improve their email marketing strategy, mapping customer journeys will be a huge help. Mapping a customer's journey should be a complete one that includes all marketing channels. At almost every turn in the customer journey, email is a part of the plan.

You Should Align Email Marketing And Customer Journeys

To send perfect emails, you need to send the right message to the right people at the right time! That's why email marketing and customer journeys work so well together. Customer journey "landmarks" are shown below, and they are the places where people go when they buy something. We will talk about different email campaigns and how they work with each phase.
 
1. Awareness Of Brand

Email isn't usually thought of as a "top of the funnel" tactic, and for a good reason. You can't subscribe to a newsletter if you don't know about the brand. There is still a place for email marketing tips to play a part in the beginning stages of a customer journey.
 
• Spreading the word about the brand via Emailing.

Consider working with the social media team to get a branded industry newsletter to the right people. Another option is to look for an online publisher in your field that sponsors email newsletters. One of the most crucial things about email is that it's a cheap way to market your business. But you have to spend a little money to get people's attention and make them aware of you. Then, the real journey can begin.
 
2. Procuring Leads.

You need a valid email address to move people from the brand awareness stage to the marketing qualified lead stage. It is the first step (MQLs). After that, your email nurture tracks do a lot of your work to make MQLs into sales qualified leads (SQLs). 

If you want your customers to sign up for your email list, you need to connect it with your content marketing strategy. What can you do for prospects that make them trust you? Tracks: How can you show the sales team that these MQLs are getting excited?

• Gaining the leads via email.

Once you have high-quality content, work on your landing page copy and ensure your forms work well. Qualifying questions help you group new contacts into groups based on their roles or interests to deliver them relevant emails. The email address is an essential part. 

You can look at your welcome emails. Are you putting together a mix of information about your company's products and services with value-added content? Is it possible that you could benefit from a different welcome series with email strategies for different people?
 
3. Loyalty And Retaining Clients.

To keep customers on a long-term journey, you'll need to improve retention and decrease churn. The email marketing manager keeps customers interested and up to date. As your relationship with your customers grows, so does the number of email touchpoints with them. Once again, email marketing and customer journey mapping work together to set up campaigns meant to reach customers at an accurate time and in a precise way.
 
• The email strategy for keeping people and keeping them happy.

Sooner or later, your customers will think about whether or not they want to buy from you again. Or they'll have a new problem that makes them want to buy something, and they'll start a new journey. Savvy email marketers plan to think about these points in a customer's journey. 

There are many ways that a financial institution can figure out when a customer is looking for student loan consolidation, a new car loan or mortgage, or any other loan. If you send a well-timed email, the customer might not look at the competition. When you send emails that mark important events and celebrate success, you build customer loyalty. Customers feel more associated with your brand when you send them an anniversary email, even if it's just a simple one.

Conclusion.

There is a chance for multiple campaigns during the email customer journey at each step. It makes it easy to see how important, complicated, and difficult the work of the email marketing team can be. The email marketing experts try to make sure you're ready when it's time to send an email. Check your content for mistakes, make sure it can be delivered and accessible, and test your campaigns on dozens of clients and devices.

Article Source: https://www.promotionworld.com/articles/email-marketing/220512-3-tips-optimize-your-customer-journey-through-email-marketing

Basic Things You Need To Know About Digital Marketing

 

At a high level, digital marketing describes advertising delivered through digital channels including search engines like Google, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is definitely the way companies endorse goods, services, and brands. Consumers heavily depend on digital means to research products.

If you're planning a website, it's important to understand that while modern-day digital marketing is a huge system of channels to which marketers simply must onboard their brands, advertising online is more complex compared to the channels alone. To get the real potential of digital marketing, marketers have got to search deep into today's vast and intricate cross-channel world to get strategies that make a direct impact through engagement marketing.

While modern-day digital marketing is a huge system of channels this agreement marketers simply must onboard their brands, advertising online is more complex compared to the channels alone. To get the real potential of digital marketing, marketers have got to search hard into today's vast and intricate cross-channel world to get strategies that make a direct impact through engagement marketing.

Engagements Of Digital Marketing

Engagement marketing is the procedure of forming meaningful interactions with potential and returning customers using the data you collect over time.

Components Of Digital Marketing

• Paid Search – Paid search, or pay-per-click (PPC) advertising, typically refers back to the sponsored result with the top or side of a Search Engine Result Page (SERP). These ads impose a fee for each and every click and they could be tailored to appear when certain key phrases are entered so that your ads are now being targeted to audiences seeking something in particular.
• Search Engine Optimization (SEO) – SEO is the whole process of optimizing necessary, technical setup, and reach within your website, so your pages appear present themselves on google search results to get a specific list of keyword terms.

SEO is identified as increasing a website's rank in online search engine results, therefore its organic traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is stepping one to a lasting customer relationship.

• Content Marketing – Effective content marketing will not be outwardly promotional by nature, but instead serves to educate and inspire consumers that want information.
• Social Media Marketing – The step to effective social media marketing goes beyond simply having active social media accounts. You will need to also be weaving social elements into every aspect of your marketing efforts to produce as many peer-to-peers sharing opportunities as possible.
• Email Marketing – After over 2 decades, email remains to be the quickest and many direct ways to achieve customers with critical information. Today, successful email campaigns need to be incredibly engaging, relevant, informative, and entertaining to not get buried inside your customer's inbox.
• Mobile Marketing – Mobile products residing in our pockets, sit next to the beds, and so are checked constantly over the day. This will make marketing on mobile incredibly important—two-thirds of clients can recall a unique brand they have seen advertised on mobile over the last week—but mobile is very nuanced considering its intimate nature.

Optimizing Your Digital Marketing Program

By engaging customers in be sure your landscape, you build brand awareness, set yourself being an industry thought leader, make your enterprise at the forefront when the shopper is ready to buy. Here are the steps to improve your social media channels in the digital marketing industry:

Step 1: Identify and segment your audiences – demographic, firmographic, and technographic attributes as well as customer FAQs

Step 2: Establish goals and measurement strategy – audience information, determine personas, and important metrics such as impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, cost per lead (CPL), effective cost per thousand (eCPM), as well as back-end metrics like return on investment (ROI), return on ad spend (ROAS), first- and multi-touch attribution, and lifetime customer value (LCV)

Step 3: Set up your adtech and channels – the right data management platforms

Step 4: Launch and Optimize – nurture, build customer loyalty, and branding

“Digital Is Core Of Everything In Marketing Today”

Regarding digital marketing, don't be surprised to visit a continued development of the variety of wearable devices offered to consumers. Social media becomes increasingly conversational in the B2B space, video content might be refined for search engine marketing (SEO) purposes, and marketing with email becomes all the more personalized.

Article Source: https://www.articlecube.com/basic-things-you-need-know-about-digital-marketing

The Best Way To Do Instagram Marketing

 

How Businesses Are Leveraging Digital Marketing

 

Digital marketing helps your business to grow, either it is small or big business can leverage digital marketing. It provides endless opportunities for businesses and customers to engage with each other.

Digital marketing is the module of marketing that uses the internet and online-based digital technologies such as desktop computers,Guest Posting mobile phones, and other digital media and platforms to promote products, websites, and services. Digital marketing and Inbound marketing are words that get thrown around a lot. Digital marketing is a part of the scope which is Inbound marketing.

Digital marketing strategy includes conducting market research using digital marketing research tools such as Google Keyword Planner, analyzing marketing reports using digital analytics software such as Adobe Analytics, and launching digital display advertisements using digital advertising platforms such as Google Marketing Platform.

Some Digital Marketing Channels

• Email Marketing
• Organic Search
• Paid Search
• Social Media Channels
• Affiliate Channels

An example of online marketing is launching a Facebook advertisement campaign to promote products, and during this campaign, collecting personal details of leads such as emails to follow-up through email.

Some Digital Marketing Strategies

• Defining your potential customers
• Marketing objectives should be clear
• Marketing goals and alignment of customers should be defined
• Identifying target markets
• Perform competitive analysis
• Allocating and managing resources appropriately to achieve goals
• Optimizing and reviewing campaign performance

Talking towards business digital marketing carries a steady flow of targeted traffic of customers who convert into leads and sales. Digital marketing helps your business make use strategy that will not only attract more traffic to your business or website but quality traffic which will engage and convert more into leads. Every business either it is small or big, can leverage digital marketing to grow.

The strategic to successful digital marketing is not only ensuring your business is effectively marketed to the 3 billion users on the Internet, but also simultaneously advertising the brand through combining various forms of digital media. Digital marketing can track every dollar spent with an accurate Return on Investment (ROI). Google Analytics is a tool which helps to provide sophisticated data that is highly measurable and easily analyzed. This data can show exactly which strategy is most cost-effective for your expenditure, and which is providing the highest Return on Investment (ROI), sales and leads. This data can also be used to find flaws in your product, service, website or marketing which can then be addressed via A/B testing of new concepts.

Digital Marketing Helps To Grow Business By Following Some Tactics

1. Content Marketing: Content marketing is one of the best online marketing strategies. You can improve your brand reputation by building trust through content marketing. Content marketing is becoming the best way to attract and convert these customers.
• 78% of customers prefer getting to know a company via blogs or articles rather than ads.
• 70% of organizations believe that providing custom content is interesting in building good relation with them.
Content marketing helps in increasing conversion rates about 6 times higher than other digital marketing methods.

2. Search Engine Optimization: SEO is the best way of boosting your online sales. It helps to gain the volume and quality of traffic to a website from various search engines. Once your website ranking improves, there is a higher chance of driving more traffic to your web pages. This can be helpful to a new startup looking to establish in the present market trend. Presenting your business in the top ranking in search engine results will gain a large number of visitors, which in turn boosts your Brand awareness. Ranking higher for multiple keywords plays a key role in Brand awareness.

3. Attracting More Leads: You need to attract more leads to sells your product. You cannot successfully reach and sell to your potential customer if you don’t know exactly who that is, so it’s important to know your potential customers and come up with a clear vision of who they are, what they like to do, how much money they make, what their lifestyle and personality are like, etc. Lead generation should be assumed as a long-term and continuous process. If you get an effective system in place using the sales lead, you can update the lead generation process and increase your opportunities for business growth.

4. Improving Online Reviews: Improving your online status and getting more reviews from users is one of the most effective ways to take your business to the next level. It can attract new customers and keep your existing customers coming back to your website, product or service. What customers tell about you online can have a direct and powerful effect on the success of your business. Engaging with your customers right away confirms that their experience with you is fresh in their mind.

5. Mobile Marketing: Mobile Marketing is the skill of marketing your business to appeal to mobile device users. When done right, mobile marketing provides potential customers using smartphones with custom made, time and information so that they can get what they need exactly when they need it, even if they’re on the go. According to reports 40% of users, spent their internet time on a mobile device. With mobile marketing, this is proficient through the collection of customer’s data, as email addresses, phone numbers, as well as downloads of your business’s mobile application.

Conclusion: Digital Marketing is a powerful strategy that provides endless opportunities for businesses and customers to engage with one another. There are different tools and techniques used by digital marketers that can help increasing in business traffic, conversion rate and Return on Investment (ROI).

Article Source: https://www.articlesfactory.com/articles/technology/how-businesses-are-leveraging-digital-marketing.html

Everything You Should Know About Email Marketing Campaigns - 5 Simple Hacks

 

A single email campaign refers to a set of coordinated email messages sent over a specific time period with one main purpose, such as downloading a report, making a purchase, or rating your services. A successful email campaign succeeds in achieving the campaign’s goal in as few email messages as possible. In the text below we will cover the most important steps in building an email campaign, and draw your attention to some effective hacks.

Use Automation Software

Picture an email campaign that is meant to get subscribers to revisit their abandoned online shopping carts and make a purchase. The first installment in a 3-part email series can remind the recipient of their unfinished purchase. The second one could offer a discount, and the third email will serve as a final reminder. This is already a complicated process thus far, but now imagine having to send this campaign to hundreds, thousands, or even hundreds of thousands of subscribers? You would need to hire an email marketing team to go through the process manually. On the other hand, email marketing automation solutions could complete all of these tasks for you, for a fraction of the cost.

In the insurance industry, for example, insurance agents have to communicate with clients via email on a daily basis, performing complex tasks such as sending and receiving policy documents, following up on quotes, and issuing renewal letters. To make this process less time-consuming, insurance agencies rely on the services of automated email marketing platforms. These email automation solutions need to be tailored specifically to fit the needs of the insurance industry. This means that all kinds of campaigns can be automated in order to help insurance professionals save time, become more efficient with their day-to-day email communication processes. Increasingly, insurance agencies are using these same marketing platforms to boost their revenues as well by automating upsell and cross-sell campaigns, such as offering additional flood coverage as a part of homeowners insurance to all of their clients with the click of a single button. With the right email marketing platform, brokerages can increase cross-sell open rates by up to 51%.

Relevant Subject Line And Preheader Text

Subject lines and preheader text are the first pieces of information that recipients will see, and they will greatly influence whether or not they will open an email. According to recent research, subject lines inform the choice of opening emails in 33% of email recipients. The preheader text refers to the summary following the subject line that is visible in an inbox, it is typically one sentence long. Knowing this, how can you ensure that your subject line and preheader result in a high email open rate? Two words – relevance and brevity. Avoid ambiguous or downright false advertising in your preheader and subject line at all costs. Here is one example of quality Mother’s Day discount content:

Subject line: Celebrate Mom & Save 20%!

Preheader text: Show your mom that you care with our new “beach in a bottle” perfume line.

Not mentioning the discount, the product, or the occasion (Mother’s Day) would have been a mistake. It would likely cost you many clicks, and subsequently, many sales. Make sure to give your subscribers a taste of the contents of your email.

Email Design

Emails should be optimized to look equally good across all devices; desktops, mobile phones, and tablets. Adapting your email design to various screen resolutions is also a must. Responsive email design is of key importance as a part of your email marketing campaign, being that many people read their emails in-app, via their mobile phones.

Keep in mind, however, that email campaigns are just one communication channel designed to drive traffic to your website. As a part of your digital marketing plan, you should make sure your entire website is responsive. After all, mobile optimization is only a part of your digital marketing trials and tribulations – you also need to worry about loading speed. Anything over 3 seconds can seriously damage your search engine ranking, according to recent SEO insights. Additional tip: Make sure you communicate the main intent of the email with the text alone, as images may not load properly on some mobile and tablet devices.

Personalize Your Emails

Email personalization can be challenging, especially when you have a large subscriber base to work with. Making subscribers feel heard and understood has a positive effect on your email marketing ROI. Moreover, sending the right email to the right people makes you look more legitimate and less likely to be flagged and transferred to the spam folder. The most obvious form of personalization is achieved using conditional merge tags i.e. addressing the email recipient by their first and/or last name. One other way of maximizing your email marketing ROI via personalization is a VIP loyalty campaign. These campaigns can offer special discounts and gifts, such as a dinner for two at a local restaurant, giving your subscribers an incentive to interact with you online.

Monitor Email Performance And Deliverability

How can you measure email campaign performance, diagnose your successes and failures, and learn from them? Most email marketing platforms offer statistical reports that contain important metrics such as email open rates, unsubscribe rates, and much more. You should also keep an eye out for potential deliverability issues, including spam complaints and bounced emails. If you keep your emails short, relevant, and to the point, deliverability should not be an issue.

Additional tip: To be on the safe side, make sure to grow your email subscribers organically. Avoid purchasing email lists and sending out large cold email blasts, this is a surefire way of ending up in the spam folder.

Conclusion

To implement a successful email marketing campaign, you must first know which part of the process should be automated. Then, make sure your subject line and preheader are eye-catching, and optimize your email design. Include a VIP program to reward loyal customers, and don’t forget about SEO marketing tricks such as minding your loading speed. To tie it all together, monitor your campaign performance regularly.

Article Source: https://www.promotionworld.com/articles/email-marketing/210528-everything-you-should-know-about-email-marketing-campaigns-5-simple-hacks