9 Common Branding Mistakes

 

Firstly, understanding the term “branding” is significant! So, in simple words, branding is a marketing practice where a strong, positive perception about the product/service is created in the minds of the clients with the thought of defining the entire brand. This is definitely a difficult task initially as defining your agenda & what inspired you to start the venture tells a story of its own.

Today you can learn a couple of things which one must avoid (as a marketer), as no wonder, the following could turn out to be huge mistakes for your brand!

1) No Research

Several times, when there is less or no research involved, the brand suffers. Remember branding is that marketing practice that should be the priority at first. Understand market trends, what’s in demand & what the audience generally is searching for. Surveys could aid as an effective tool to help you know what the dos & don’ts can be while fashioning an article/item.

2) Confusing The Logo & Brand

The logo & the brand’s identity both should go hand in hand. As much as the logo is the first impression of the brand, the brand & the products are far more important! The logo shouldn’t be hidden neither the logo should be solely the center of attention that the products don’t remain the main attraction.

3) Understand Your Target Audience

Though you can incorporate your personal opinions & likings, it would be astute to base your brand on a thoughtful strategy that focuses on competitive advantage, target audience & what they expect of you. Your very potential customers are the ones who will either cheer you up or boo you off stage, so in whatever manner you speak to your dear audience that is what determines how they’ll react to your new collection. Hence it’s supremely important that you say the right thing (slogans/or via ads), in the right way & at the right moment!

4) Inconsistency

One thing that can tarnish the brand’s image is not being regular. Inconsistency can lead to numerous dilemmas. The approach is applicable everywhere from updating your website from the back end to being active on the social media handles because inconsistency showcases a late back, casual approach which won’t be acceptable by the masses for long.

5) No Business Plan

Frequently, when start-ups begin their business journey, the goals & business plan are not accurately defined! Very soon complications arise – whether it’s in the accounts department, quality control, or even how the social media should be used! Being organized about each & every step means you’d know when to put posts on social media, with what captions, what filters & color scheme to carry forward with! Because when too much is going on, it rather seems to head forward with no theme & no idea in mind. In turn, it affects the logo & the aesthetics majorly!

6) Cheap Routes

Often, when people with zero experience commence on with their new venture, they show traits of a miser by opting for cheap alternative routes. This could be evident from bad quality raw material being used to pathetic packaging to no photoshoots; instead, some use images copying them from various search engines. Here, things can horribly go wrong if there’s no standard set & when cutting corners matter.

7) Aging Signs

Any big store with a tacky, rusty signboard could cast a bad impression on the clients. Not just the impression it tells a lot about the caretakers of the brand that if a signboard with fallen letters couldn’t be fixed then how much does the brand really care about the product’s quality? Additionally, as much as these things seem to be on the side, they really do raise the eyebrows of the public. You don’t want your brand to become the next trending meme on the internet, having a funny missing alphabet on its signboard?

8) Stretching Your Brand Without Thinking!

Sometimes in hopes of expanding business & tripling profits, managing directors & the CEO’s dreams of extension only become one of the crispiest subjects in brand management.

Albeit to the fact that many reputable companies have learned the hard way of trial & error that stretched brand extensions can easily ruin the entire brand’s position in the target market.

9) Poor Brand Experience

As much as the Designs of the logo & the designs of items you create matter, an unforgettable great brand experience can surely create ripples. Even if you don’t own a store & just a website, for now, make sure the website is captivating, inviting, the chat support is helpful & even if any client is repeatedly asking the same question – the admin maintains nothing short of a friendly tone.

Conclusion

Branding is always important for all businesses and you need an expert like Logo Native to make sure it is done in the right way. A word of advice would be to work on your branding first & then take care of marketing.

Article Source: https://articlesbase.com/9-common-branding-mistakes

How To Grow Your Business With Targeted Email Marketing

 

Do you regularly send out emails to your list only to hear crickets? That’s not unusual to hear. People are bombarded with email marketing messages every single day.

An office worker can get up to 120 emails a day. How can you make yours even get noticed? You can use targeted email marketing.

Read on to find out what targeted email marketing is, why you should use it, and how to jump-start your email campaigns.

What Is Targeted Email Marketing?

Targeted email marketing is a way to segment your email list, which allows you to deliver personalized content to your customers.

One reason why your emails are missing the mark is that you’re probably sending out one newsletter to your entire list, assuming that everyone in your audience will be interested.

You’re treating everyone like they’re all at the same place at the same time. The reality is much different. They are at different points along their customer journey.

It’s like sending an email to your entire audience telling them about your product that they need to buy. About a third of your list already bought that particular product.

That is something that they feel that you should know and you might lose a little credibility with them by sending that email out to them.

Benefits Of Targeted Emails

It may seem like a lot of effort to create segments out of your list. It is a little more work, but the reward is worthwhile. Here are some of the reasons why you want to have targeted email campaigns.

People Love Personalization

Your customers don’t want to feel like their everyone else or like a number. They want to be special and like they matter.

Personalized content can help businesses increase sales, whether you’re a B2B firm or you have a consumer package goods company.

Personalization doesn’t mean adding a person’s name in the subject heading. That can feel a little inauthentic. People would rather have discounts and offers that are just for them.

Higher Open Rates

How many people open your emails? Of course, there are a number of factors that you have to consider when you compare email open rates.

One thing that’s not disputable is that email opens are higher when you target your marketing campaigns. Reebok is a great example of a brand that saw massive success from using a highly targeted campaign.

Higher Conversion Rates

The purpose of email marketing is to get your list to convert into customers or to encourage them to buy again.

Not only can targeted emails increase open rates, but they increase your conversion rates, too. Customers are more likely to buy when they have timely and relevant offers in front of them.

Examples Of Targeted Emails

You have probably seen a lot of targeted emails. Have you ever put items in a shopping cart only to have to leave the website? Did you get an email reminding you to complete your purchase?

That’s an example of targeted email marketing.

Another example is when you sign up for someone’s list and they put you into an automated email funnel. You open up a couple of the emails and based on those opens or link clicks in the emails, you get a product offer.

You can segment your list based on the offer that convinced them to subscribe, when they subscribed, or their location.

For subscribers that haven’t interacted with your emails in a while can be sent a re-engagement email. You can ask them if they still want emails from you.

It seems counterintuitive to do that because you can lose subscribers. If they’re not engaging with your content, they’re not likely to buy from you anyway. You might as well keep the good brand perception and give them an out.

How To Create A Targeted Email Campaign

How can you apply targeting to your email marketing? Here are the steps you need to take to set up a targeted email campaign.

Scrub Your List

When was the last time you sent an email to your list? If it’s been a while, you want to reach out to them to ask if they still want emails.

If you don’t have an email list yet, you’ll want to start building one right away. Make sure that you have signups on your website. You can also use a database of your old prospects and current customers.

You don’t want to assume that it’s ok to add them to your list. You want to give them the option to sign up and ask for their permission.

Create Your Segments

There are countless ways to segment your list. For example, if your company is targeting PDM professionals, you can target by location.

If you’re a clothing retailer, you may want to create targeted emails by gender. How can you get that information? You will need to collect that customer data either on your signup forms.

Create Content For Each Segmented Audience

This is the fun part. You need to create content for each audience. This may seem like extra work, but it’s worth it.

How can you create relevant content for each segment? It depends on how you segment your audience. If you segmented by gender, you can showcase products on sales that are for men and for women.

A shopping cart reminder is a simple email reminder to return to your site and finish the purchase. Think about each segment and what’s important to them. That will help you develop content that’s relevant and will get results.

Make Targeted Email Campaigns Work For You

Targeted email marketing campaigns are a great way to get more bang out of your email marketing efforts. Personalized content can go a long way to create loyal customers and increase sales.

There are many ways to segment your email list. You want to find the ways that will allow you to send the most relevant content to your list.

Do you want to know more about writing great content? Check out this site often for more articles that show you how to create a content strategy.

Article Source: https://www.articlecity.com/blog/how-to-grow-your-business-with-targeted-email-marketing

10 Powerful Internet Marketing Strategies That Bring In Sales

 

Increasing website traffic is the name of the game on the internet. It's important to note, however that there is no one thing that can bring instant traffic or ongoing sales. It's a combination of strategies that promote contact and networking.

Not all strategies work for everyone, so it's important to know what the options are, utilize a few that look appealing and stick with what works for you.

Here's a few tips and strategies that have worked for me. Give them all a try or perhaps just one. Any or all can make a healthy difference:

1. Write A Press Release

A press release is not a sales pitch and sales hype is not allowed. It is, however, your chance to provide your business story which can be a powerful form of marketing. When writing your press release you'll want to provide the who, what, where, when, how and why of your business. Create interest by detailing who you are, what you are about, why you went into business, but more importantly, how your customers have benefited.

An effective press release can create a newsworthy story that is capable of creating buzz and interest all across the web for a long time to come.

2. Create A Blog

Whether you have a website or not, a blog is an ideal tool for giving you and/or your business a favorable presence.

Think of a blog as a diary. Create your blog by posting your products and information. Then on a daily or weekly basis add additional products, information or comments. Invite comments from others and before you know it you'll have a steady stream of visitors.

If you don't have a website, creating a blog is a great place to start and you can create one for free. If you do have a website, a blog will help generate visitors. The beauty of blogs is that you can also add Google adsense ads for additional revenue.

3. Create Special Offers

A limited time sales offer will encourage your visitors to act. If you have customers that are interested in your products, give them an occasional boost by holding a sale. Chances are they've been eyeing your products for some time, and with a special offer incentive, they just might take the leap.

4. Use Pay-Per-Click Advertising

Every internet business owner should consider pay per click advertising. It's fast, it's targeted and can be cheap if done correctly. Therein lies the key, you must research how to create a cost effective pay per click campaign.

It's not rocket science. You simply need to write a compelling ad, research relevant keywords and understand your return on investment. This means that if your product earns you $20 per sale then you must pay no more than 20 cents per keyword, preferably less. For example, on average, your ad will bring in one sale per 100 clicks on that ad. If 100 clicks brings one $20 sale then you've just paid $20 for that ad (100 x .20) and you broke even. Therefore, your goal should be to pay less than 20 cents per keyword but no more. Finding relevant, less popular keywords is goal.

Of course, the better the ad and the better your website's sales copy performs, the more sales you will receive.

5. Write An Article

Don't put this one off. The internet is designed to deliver information and what better way for you to get the word out about you, your business and your expertise than by providing relevant, useful information. If you're selling scrapbooks, write an article on how to scrapbook. A well written article can show someone how easy scrapbooking is, boost their interest and therefore encourage a sale.

If writing an article is not something you feel you can do, have it written for you, it's not expensive and it's one of the best ways to bring traffic to your site.

6. Carefully Optimize Your Site For The Search Engines

Don't build your site and forget it. Utilize the search engines to your benefit by taking the time to optimize your site. Optimization doesn't have to be complex. Simply create a title that clearly depicts what your site is about and write a description that accurately describes to your readers what information you have to offer. Research relevant keyword phrases as opposed to single words and repeat that phrase in your title, description and throughout your page.

7. Create A Newsletter

Your goal should be to keep your viewers coming back to your site over and over again. The best way to keep in touch with viewers is through publishing a newsletter or a periodical that offers beneficial, useful information.

Post a newsletter form on your site and specifically direct your viewers to sign-up. Don't just expect them to notice that you have a newsletter, direct them there and be specific about what your newsletter offers.

By publishing a weekly newsletter you are reminding your readers of your products, sales or upcoming events. Avoid pushy sales tactics and sales hype. Simply offer useful information, tips and advice. Make your newsletter a thing of value by keeping them interested and encouraged.

It's important to remember that it takes an average of 7 visits for a viewer to buy; they're not likely to visit seven times without a reminder.

8. Offer Something Free

We all love free and the internet is no exception.

- If you publish a newsletter, offer a free ebook or free e-course in exchange for an email address. In your newsletter also offer a free tips section that pertains to your site's topic.

- If someone makes a purchase, consider offering a free bonus, this often prompts sales.

- Offer free teleseminars. This is an excellent way to let your viewers hear your voice and experience who you really are. It builds trust and they won't soon forget who you are and what you are about.

9. Make A Donation

Create a promotion where you will be donating a percentage of your proceeds to your favorite charity. Donating money or services to your favorite charity builds trust and a positive image for your business. I'd much rather buy from someone that donates a few dollars to a worthy cause than someone who doesn't.

10. Participate In Discussion Forums

Take the time to find online forums that are relevant to your business. By responding to questions, offering advice or posting your articles, others will see you as an expert in your field as well as someone willing to help. Posting on a weekly basis will allow readers to become familiar with you and your business as well as regarding you as a respected authority.

When registering on a forum be sure to create a signature file that includes your website address. This will post your website address each time you make a forum entry.  

Your business will do well to perform each and every strategy noted above, however, performing just one of these powerful marketing strategies will improve your chances of drawing visitors to your site, but more importantly, it will help keep them coming back.

Article Source: https://www.articlesfactory.com/articles/online-promotion/10-powerful-internet-marketing-strategies-that-bring-in-sales.html

4 Principles Of Marketing Strategy (Brian Tracy)

 

SEO For Business Growth: 8 Ways SEO Leads To Growth

 

Search engine optimization (SEO) improves your website’s visibility and relevance in organic search results on Google, Bing, and other search engines. SEO can help you reach your target audience, generate more traffic, leads, and sales, and grow your business.

But how exactly does SEO lead to business growth? And what are the best practices for small businesses to optimize their websites for SEO? This article will explore eight ways SEO can help you grow your business and achieve your goals.

1. SEO Helps You Rank Higher For Relevant Keywords

One of the most obvious benefits of SEO is that it helps you rank higher for the keywords your potential customers are searching for.

Ranking higher for relevant keywords means attracting more qualified traffic to your website, which can increase your chances of converting them into leads and customers. According to a study by Backlinko, the first result on Google gets 31.7% of all clicks, while the tenth result only gets 2.5%. Therefore, ranking higher can give you a significant competitive advantage and help you grow your business.

2. SEO Helps You Build Trust And Credibility

Another benefit of SEO is that it helps you build trust and credibility with your audience. When people see your website ranking high on Google, they perceive it as a sign of authority and quality. They are more likely to trust your brand, visit your website, and engage with your content.

Trust and credibility are essential for business growth, as they can influence your reputation, customer loyalty, referrals, and word-of-mouth marketing. According to a survey by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Therefore, optimizing your website for SEO can improve your online reputation and grow your customer base.

3. SEO Helps You Improve User Experience

SEO is about ranking high on search engines and providing a great user experience for your visitors. User experience (UX) refers to how people interact with your website, how easy it is to use, how fast it loads, how well it works on different devices, how engaging it is, and so on.

User experience is important for business growth because it can affect your conversion, retention, customer satisfaction, and brand loyalty. According to a study by Google, 53% of mobile users abandon a site that takes longer than three seconds to load. Moreover, a one-second delay in page load time can reduce conversions by 7%.

Therefore, optimizing your website for SEO can improve your user experience and increase your conversions and revenue.

4. SEO Helps You Create Valuable Content

Content is the backbone of SEO. Content attracts visitors to your website, informs them about your products or services, persuades them to take action, and keeps them returning for more. Content can also help you rank higher for relevant keywords, build trust and credibility with your audience, and improve user experience.

However, not all content is created equal. To create valuable content that drives business growth, you need to follow some best practices:

    • Conduct keyword research to find out what your audience is searching for and what their intent is
    • Create content that matches the search intent and provides useful information or solutions
    • Use catchy headlines, subheadings, bullet points, images, videos, and other elements to make your content easy to read and engaging.
    • Optimize your content for SEO by using keywords naturally, adding meta tags and descriptions, using internal and external links, etc.
    • Promote your content on social media platforms like Facebook or Twitter
    • Measure the performance of your content using analytics tools like Google Analytics or HubSpot

5. SEO Helps You Reach Local Customers

If you have a physical location or serve a specific geographic area, SEO can help you reach local customers looking for your products or services. Local SEO is a subset of SEO that focuses on optimizing your website for local search queries, such as “Italian restaurants near me”, “best restaurants near me,” or “restaurant [zip code].”

Local SEO can help you rank higher on Google Maps, Google My Business, and local directories, increasing your visibility and foot traffic. According to a study by Google, 76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.

Therefore, optimizing your website for local SEO can attract more local customers and grow your business.

6. SEO Helps You Stay Ahead Of The Competition

SEO can help you stay ahead of the competition by giving you an edge in the online market. By ranking higher than your competitors for relevant keywords, you can capture more market share and increase your brand awareness. You can also use SEO to analyze your competitors’ strategies and find gaps and opportunities to improve your own.

For example, you can use tools like SEMrush or Ahrefs to see what keywords your competitors are ranking for, what content they are creating, what backlinks they have, and how they perform on social media. You can then use this information to create better content, target new keywords, build more links, and optimize your social media presence.

7. SEO Helps You Generate Long-Term Results

SEO is not a one-time thing but an ongoing process that requires constant monitoring and improvement. However, this also means that SEO can help you generate long-term results that can benefit your business for years.

Unlike paid advertising, which stops working as soon as you stop paying, SEO can help you maintain your rankings and traffic even after you stop investing. Of course, this doesn’t mean you can ignore SEO once you achieve your goals, but rather that you can enjoy the fruits of your labor for a longer period.

According to a study by Ahrefs, only 5.7% of newly published pages rank in the top 10 for at least one keyword within a year. However, once they rank, they stay there for a while. The study also found that the average age of pages that rank in the top 10 is about three years.

Therefore, Investing in small business SEO services can help you generate long-term results that can help you grow your business.

8. SEO Helps You Measure And Improve Your Performance

SEO is not only about ranking high on search engines but also about measuring and improving your performance. SEO allows you to track various metrics and indicators that can help you evaluate your success and identify areas for improvement.

Some of the most common SEO metrics include:

    • Keyword rankings: how well your website ranks for specific keywords
    • Organic traffic: how many visitors come to your website from organic search results
    • Bounce rate: how many visitors leave your website after viewing only one page
    • Conversion rate: how many visitors complete a desired action on your website
    • Return on investment (ROI): how much revenue or profit you generate from your SEO efforts

Tools like Google Analytics or HubSpot allow you to track these metrics and monitor how they evolve. You can also use tools like Google Search Console or Moz to check how your website performs on technical aspects such as site speed, mobile-friendliness, crawl errors, and more.

Measuring and improving your performance with SEO enables you to optimize your website for better results and grow your business.

Conclusion

SEO is one of the most effective ways to grow your business online. It helps you benefit from the power of organic search and achieve your business goals. You can optimize your website for relevant keywords, provide valuable content, improve user experience, reach local customers, stay ahead of the competition, generate long-term results, and measure and improve your performance with SEO.

Article Source: https://www.promotionworld.com/articles/seo/230518-seo-business-growth-8-ways-seo-leads-growth

7 Promotional Tactics To Market Your Content Like A Pro

 

Did you know that 77 percent of American adults go online every day? And, of that 77 percent, 26 percent spend almost all of their day online.

Americans are plugged in more often than not — that means you have a lot of opportunities to share content with them and market your business’s products and services.

To generate more leads and see conversions from your content marketing efforts, you need to make sure you’re using the right promotional approach.

Read on to learn about some effective promotional tactics that will help you market your content and spread the word about your business.

What Is Content Marketing?

Content marketing is a marketing approach that involves creating a variety of online content (blog posts, social media posts, videos, etc.) with the intent of building and retaining an audience.

The goal is to provide your audience with useful, valuable content to build trust and increase the likelihood that they will purchase products or services from you in the future.

Importance Of Content Marketing

There are a number of benefits that come with having a strong content marketing strategy, including the following:

    • Improve trust and build brand reputation
    • Improve website conversions
    • Improve search engine rankings
    • Bring in new leads in a cost-effective way

Content marketing also helps you to establish yourself as an expert or authority figure in your industry. This, in turn, increases your conversions and helps you to build a solid reputation for your business and brand.

Promotional Tactics Every Content Marketer Should Use

As you can see, good content marketing is essential if you want your business to succeed long-term. Here are seven promotional tactics that you ought to use when marketing your content.

1. Reach Out To Influencers

Some people scoff at the idea of working with social media influencers. In reality, influencer marketing can lead to some incredibly high conversions.

Influencers who have spent time building a loyal following can be a great asset to your company and can really help to spread the word about your brand and the content you’re working hard to put out.

Reach out to an influencer and ask for a quote to find out how much they’ll charge to share your content on their social media profiles.

2. Mention Your Sources

If you’re quoting professional sources in your online content — and, if you’re not already, you definitely should be — mention and tag those sources when you share your posts or videos on social media.

Often, your sources will see the mention and check out what you’ve created. They may even share your content on their own social media profiles.

This helps to expose you to a much wider audience and can increase the amount of engagement and the number of followers you get from a single post.

3. Email Your Sources

If you really want to ensure that a busy individual sees your content, try sending them an email.

Let them know that you’ve written a blog post or created a video in which you mention them or their research.

Many professionals have busy social media profiles, and there’s a possibility that they might miss your mention or tag.

If you email them directly, they’ll be more likely to be on the lookout for your post and may be more inclined to share it with their followers.

4. Submit To Content Communities

There are lots of websites on the internet dedicated to helping content creators grow their following and expose their content to a wider audience.

There’s a lot of competition on these websites, but they can be very helpful, especially if you’re putting out high-quality content.

If you join one of these communities, it’s a good idea to do more than just self-promote. Share other people’s work and engage with others who are posting on the site — remember, this is a community.

It’s a good idea to share only your best content, too. You don’t necessarily want to use these sites for every piece of content you create.

5. Send Content To Your Email List

Don’t have an email list? Create one as soon as you can. An email list will provide you with direct access to people who are already interested in what your company has to offer.

Once you have your email list, start sharing your content in regular email updates. Don’t spam the people on your list — limit yourself to a maximum of one email per day.

6. Use Paid Ads Strategically

You can always go the paid route when you’re trying to promote your online content.

Be smart about the way you do this, though. Otherwise, you could end up spending a lot of money, and that’s money you might not necessarily get back.

Pay to promote specific pieces of content, the ones you really want to get out to a wider audience.

Make sure you label your content clearly as being sponsored, too. This helps to establish credibility and prevents you from being penalized by the platforms on which you’re advertising.

7. Hire A Professional

Finally, you might want to consider hiring a content marketing expert, like the ones available at this website, to help you get your content out to a wider audience.

There are lots of content marketing professionals out there who know the latest tricks and tools necessary to share your content with as many people as possible.

Just be sure to do your research before hiring one of these professionals to make sure they’re trustworthy and have a good online reputation.

Need More Content Marketing Help?

As you can see, there are a lot of different promotional tactics you can utilize as part of your business’s content marketing strategy.

These seven tactics are great ones to start with when you’re first getting into the content marketing game.

Do you need additional help in establishing a content strategy, though? If so, we’ve got lots of articles for you.

Head to the Content Strategy section of our site today for a variety of resources that will teach you how to create great content, stick to a schedule, and increase your productivity.

Article Source: https://www.articlecity.com/blog/7-promotional-tactics-to-market-your-content-like-a-pro

How To Start With Affiliate Marketing As A Micro-Influencer On Instagram

 

As an Instagram micro-influencer with a follower count between 1,000 and 10,000, getting lucrative brand deals consistently may not be a walk in the park. Regardless of your niche, you need to explore different revenue opportunities.

Affiliate marketing is an excellent way to earn a steady passive income for micro-influencers. It is a marketing model where you can promote a brand’s products in exchange for a commission. The commission is based on the percentage of sales you drive. Here’s everything you need to know about how to start your journey as an affiliate marketer when you are a micro-influencer on Instagram.

How Does Affiliate Marketing Work For A Micro-Influencer?

Once a brand enlists you as an affiliate, you receive a unique affiliate link for each product. You can put up your affiliate posts anywhere on Instagram where you can add links like IGTV descriptions, Instagram Stories, your YouTube vlogging channel description, and your social media bios. Every time someone uses the link, you earn a commission. Brands can either work on a pay per click model where you earn a small amount for every click or on a cost per acquisition model where you get paid only when the final sale is made.

As you already have access to a custom-made audience willing to make purchases based on your recommendation, it is easier for you to convert them and get them to click on the link. Moreover, affiliate marketing is a low-risk venture as you can become an affiliate without making any upfront investment. You can keep sharing affiliate codes for new products and scale your earnings. You also don’t have to worry about fulfilling the order to receive a paycheck -- all you need to do is educate a customer about a new product through your content and urge them to purchase the product using your link.

What Opportunities Are There For Micro-Influencers To Become Affiliates?

Getting started as an affiliate marketer is easier than you think. You can either do it through an affiliate network or approach brands that have an in-house affiliate program.

Affiliate networks have their entry requirements and commission structures. You can sign up on an affiliate network, choose the products or services you want to promote, and receive custom links to add your IG content. Usually, most of these networks pay a small commission (around 5-10%) for each sale through your affiliate link. Some affiliate networks also provide incentives to make the deal more lucrative. So the more you sell, the better commission you receive.

There are several such networks to choose from. Amazon Associates is one of the most popular ones which provides access to a large variety of products. The signup process is easy, and you can get set up in just a few minutes. You can choose the products depending on your niche, generate the affiliate link, and get started.

Brands with in-house affiliate marketing programs usually work with larger affiliate networks.  The percentage of commission varies depending on the type of product. For example, jewelry line Mejuri collaborates with thousands of micro-influencers and has created a huge network of affiliates on Instagram. The brand works with ShareASale, an affiliate network. ShareASale reviews the credentials of the micro-influencer before they can become an affiliate. A 5 % commission is paid on all sales made by affiliates.

And in case there’s a product you like, but the brand doesn’t have an affiliate marketing program, you can directly reach out to them to check if they’ll be willing to set up an arrangement.

How To Maintain Your Relationship With Affiliate Companies And Land Better Opportunities:

Pick Products In Your Niche

Before you decide to become an affiliate for any business, ask yourself if you are a good fit. The product you share affiliate codes of should directly appeal to your audience. For example, if you are a food blogger, promoting beauty products will not drive home any results. However, sharing codes of a range of other products connected to food such as cookware, gourmet ingredients, meal kits, or even serveware, will be more aligned to your audience.

Bear in mind that businesses are also looking for influencers who match their niche because when the audience comes across the recommendation about the product from someone they trust, they’ll be more likely to buy it.

Publish The Right Type Of Content

Content is king is not just a buzzword. It is everything if you are looking to make your mark as an affiliate marketer. Your content should help you stand out as a trustworthy and reliable micro-influencer who can actually convince the audience to shop using the affiliate link.

If you like a particular product and want to become an affiliate for the company, start by creating posts about the product and tag the brand in your post. For example, Tzibirita, a travel influencer, posted an image on Instagram of herself wearing a Paul Hewitt watch and tagged the brand in the description.

Even though this is not a sponsored post, tagging the brand can help you to get noticed by the brand and showcase you as a suitable affiliate partner.

However, to get on the radar of the right brands or affiliate networks, you need to improve the organic reach of your content. Including more video content into your content strategy is a surefire way to skyrocket your reach as the IG algorithm tends to boost video content over static images. Simply use your smartphone camera to record a short clip, edit it using an online video editor, and share the clip on your feed.

Engage With Your Audience

The audience is the MVP for both you and the affiliate companies you are targeting for better deals.

Even if you have a million followers but don’t engage with them, brands are unlikely to pick you as a suitable sales partner. So, make sure to regularly engage with your community through your IG content. For example, you are a beauty influencer and want to become an affiliate for a company that has just introduced a cruelty-free line of cosmetics. Create posts to share with your audience how you came across these products, what prompted you to use them, and what are your favorite ways of using them. And when you receive comments such as “What’s the price of this lipstick?” or “How can I order one for myself?”, make sure to respond to them so that affiliate companies see you as someone keen to add more value to a customer’s life.

Ready To Start Your Journey As An Affiliate Marketer?

The bottom line is simple--you don’t have to be a celebrity influencer to earn more from Instagram. Once you establish your credibility as a micro-influencer, you can help brands penetrate more markets, drive leads their way, and make a solid income by becoming an affiliate marketer.

Article Source: https://www.articlecube.com/how-start-affiliate-marketing-micro-influencer-instagram

No Time To Make Social Media Content?

 

8 Benefits Of Social Media To Boost Your Business

 

With the rapid change in time also brought the modern way of communication which has made us familiar with the term “Social Media”. It is a kind of technology that simplifies the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. It is an ability to bring people together.

Organizations have been engaged in numerous events that can be carried out through social media to get customer brilliance by capturing VOC to gain customer insights.

Social networks are now an extensive part of every marketing strategy, and the benefits of using social media are so great that it can bring phenomenal marketing opportunity.

Social media has now become the most accepted option when it comes to market various products and services. It is the biggest channel of exchanging different but meaningful information which can also be in the form of conversations. It is important to be aware of when and what is the information to be shared through social media in order to have an effective and an efficient way of communication.

Stated below are some of the key benefits of Social Media Management:

1. You get enabled to reach out to the right or targeted customers: According to the study, almost 2.34 billion people in the world are connected through social media. You can target the right audience with different casts, cultures, and locations.

2. Learn how to connect with your audience through social listening: Social listening is the act of observing various conversations happening around different issues. It also helps you to understand what the targeted audience is and also identify the latest trend your target audience is following. It will also make you aware of the pain area of your customer and how effective you can deal with those problems.

3. Enhance the brand image of your company: This is one of the significant areas. It is always important to update your product detail or some other activity related to the brand, daily, weekly or on a monthly basis, according to the need. This activity will certainly increase engagement as more and more people will get active on your social media page and understand well about the company and the product.

4. Be competitive: Businesses have started adopting social media as one of the vital sources of online marketing. According to business experts, benefits of social media marketing majorly helps in making your brand more competitive in the market.

5. Increase customer loyalty: This will only be possible by ensuring that all the queries or customer feedback are completely understood by the social media team and accordingly replied without any delay. This activity will help in gaining trust over the credibility of your business.

6. Social media can also help in increasing traffic to your business website: This practice will definitely be beneficial and if continue can generate fruitful and positive results for your business and simultaneously achieve higher page ranking with the use of Search Engine Optimization (SEO).

7. Increase in conversion rate: Social media management allows your business to give an optimistic impression. When any brands are interactive by sharing content, commenting, and status posting on social media, it personalizes a brand. Due to huge price involved in traditional marketing or print media, studies have also shown better conversion ratio while using social media.

8. Social Media Management is indeed very cost effective as compared to other marketing strategies which will definitely give greater ROI (Return on Investment).

At the end, I would like to conclude by putting up my opinion and to focus more on social media management tools for the effective business approach. The sooner you start, the sooner you’ll see growth in your business.

Article Source: https://www.articlecube.com/8-benefits-social-media-boost-your-business

5 Tips For Creating Engaging Videos For Marketing Purposes

 

Did you know that 4.9 billion people are using social media?

Are you looking to create videos for marketing purposes on social media? Videos are the best way to communicate with your potential consumers. Videos allow you to connect more deeply with your customers in an engaging format.

Read on to learn more about video marketing purposes.

1. Choose The Best Type Of Videos

When creating engaging video marketing purposes, selecting the best videos is essential. By following these tips, videos created for marketing purposes can be practical and entertaining.

Product Videos

Creating engaging video content for marketing is integral to any successful business. For product videos in particular, the aim is to showcase the product engagingly and creatively.

It is essential to develop a concept to create compelling product videos. Capture footage or craft animations that are relevant to the product.

Time-Lapse

A time-lapse is a technique that captures a scene over an extended period. It includes a day or even a week and plays it back at an average speed. Time-lapses are visually exciting and can create a powerful impact on advertising videos.

You can make looping a video more unique.  Plan out the video you are looking to create. Make sure all scenes are adequately framed and lit, and it’ll capture an exciting or powerful story.

Make sure you use the right technology to capture time-lapses. These steps can help create an engaging and powerful time-lapse video for marketing.

Short Film Videos

When creating a shorter film for marketing, keep the finished product between 1-3 minutes in length. Any longer in this range and viewers may lose interest.

Choose a unique angle to draw in the viewer. The film may only stand out if it’s like other videos.

Ensure that the visuals are aesthetically pleasing. No one wants to watch something grainy or out of focus. Create a narrative structure with a clear beginning, middle, and end. 

Vlog-Style Video

When creating engaging vlog-style videos for marketing purposes, having a clear sense of the video is essential. It is also necessary to have a solid and persuasive message. Make sure that you communicate this purpose effectively throughout.

You should outline the main points in written form beforehand and plan the video with a script and a storyboard in place. The hosts in the video should have the necessary professional qualities. They must have a clear personality that can engage the audience emotionally.

2. Analyzing Your Target Audience

Analyzing your target audience means understanding who they are and what their interests, values, and needs are. Taking the extra time to consider demographic factors such as age, gender, and location can lead to a better understanding of your target audience’s preferences. Knowing your target audience allows for a compelling video that will likely grab their attention.

Additionally, you can use surveys and other methods to gain insight into what resonates with them. Creating engaging video marketing becomes much simpler and more successful when done effectively.

3. Crafting An Engaging Script

Crafting an engaging script is vital to creating exciting videos for marketing purposes. The writing should flow easily and address relevant topics while providing a clear and concise message.

Keep the tone of the script consistent with your brand’s message. It will help ensure that your video is memorable and recognizable. Use an easy-to-understand language.

Ensure the script is organized and structured, with an introduction, body, and conclusion. This will ensure that viewers stay engaged throughout the entire video. Use visual cues for online presence to draw in the audience and keep them interested from start to finish.

4. Proper Music And Sound Design

Good music and sound design are essential when making videos for social media. Music is an integral part of a compelling video, as it can help set the tone and mood for your video. At the same time, sound design can draw attention to critical elements and key messages, helping to keep your audience focused on the content.

Pay attention to timing. Make sure the music kicks in at strategic moments to create a sense of tension and heightened emotion. The music and sound should help frame the story and transition smoothly from one topic to the next.

Your video will engage and captivate your audience by providing that your music and sound design are top quality. When choosing music, think about the feeling you want to communicate, and select something proper and impactful. Also, ensure your sound design is crystal clear and not overly distracting.

5. Use The Best Editing Tools

Video editing tools are essential when creating engaging videos for marketing purposes. A good editor provides you with the ability to quickly and easily make adjustments to your videos.

Filtering Effects

Filtering effects can make a world of difference when creating an engaging video. Filtering effects create exciting visuals that grab attention and draw viewers in. When using filtering effects in videos, it’s essential to stay consistent and ensure the filter is applied the same way throughout the video.

Using the same filter in many videos can create a more cohesive look. It is also essential to consider the filter used. 

Chroma Key Editing

Chroma key editing is one of the most popular techniques for creating engaging videos. This editing allows you to cut out a green or blue background and replace it with a different image or video used as a backdrop.

Before embarking on video editing, you must have a clear direction and purpose for the video. Have fun creating and sparking conversations with your videos for the ultimate marketing success.

Making Videos Marketing For Business

Importing engaging visuals, scripting with the viewer in mind, and maintaining your brand’s identity are essential for creating videos that captivate viewers. Creating engaging video marketing purposes can be daunting, but it can be made easier with the right tips. Now that you know the steps for creating compelling videos, it’s time to carry out these tips.

If you need more advice, check out the rest of our site. We have all the latest news you need.

Article Source: https://www.articlecity.com/blog/5-tips-for-creating-engaging-videos-for-marketing-purposes

How To Grow Your Business With Digital Marketing

 

Digital marketing is the future of business. It's not just about getting your products in front of customers, it's also about using the right channels to reach them and keep them engaged with your brand.

This article will show you how to use digital marketing as a tool for growth, rather than just as an expense on your bottom line.

Create A Website

Creating a website is the first step in building your digital marketing strategy. It's important that you create a site that is easy to navigate, has a professional look and feel and is mobile-friendly. Make sure you have a clear call to action on your homepage so visitors can easily find what they're looking for when they land there. You should also have some blog posts or other content on your site—this will help keep visitors interested in reading more about you!

Search Engine Optimization

Search engine optimization (SEO) is a core part of any marketing strategy and can be used to increase traffic, sales, and brand awareness.

To optimize your website for search engines, you need to make sure that each page on your site has clear titles and descriptions. Also, consider including keywords in the title tags for each page as well as meta descriptions with relevant keywords in them. You should also make sure that there are no duplicate content issues on your site; if one piece of information is found on another page, then this could be considered duplicate content which can hurt SEO rankings over time!

Another important thing to keep in mind when optimizing your website is mobile optimization; many people now use mobile devices when searching online. So, having responsive design means customers will get better results from their searches by being able to view content without having an issue with poor quality images or text appearing too small on smaller screens such as those found within smartphones!

Pay-Per-Click Advertising (PPC)

Pay-per-click advertising (PPC) is an online advertising model that allows businesses to pay for each click on their ads. Unlike other forms of digital marketing, PPC allows you to target specific audiences and run campaigns that are location-specific.

For example, if you own a restaurant and want people in your area who are looking for “restaurants near me” or similar searches to see your ad, then PPC is perfect for doing this because it will allow them to find out more about what you have available at affordable prices before they go any further into their research process by visiting other sites or contacting customer service directly.

Social Media Marketing

Social media marketing is one of the most effective ways to bring your brand to life and build relationships with customers. By using social media, you can reach a large audience at a low cost—and keep it that way by using automation tools like Hootsuite or Buffer.

Social media has become an essential tool in today's marketing landscape because it allows businesses to communicate directly with their customers through shared content (posts) and conversations among users who share similar interests or values. In fact, according to one study from Forbes Media Lab, 58% of consumers say they take action based on something they read on social media platforms like Facebook and Twitter; another report from research firm Gartner shows that 91% of marketers use Facebook ads today--and those numbers will only increase as more people turn towards digital channels instead of traditional print advertising methods such as newspapers or magazines.

Email Marketing

    • Email marketing is a great way to reach your audience.

    • It's also a good way to keep in touch with existing customers, and it can be used for direct marketing as well.

    • Email marketing is one of the most cost-effective digital channels available, making it an ideal choice for any business looking to grow its customer base.

Finally,

A good digital marketing strategy can help your business grow whatever type or size it is.

With the shift to digital, businesses have more opportunities than ever before to reach customers and make connections. Digital marketing allows you to do this in a way that's convenient for your customers—whether they're in the office or on the go—and through any device they choose. This makes it easier for businesses to get their message across, which in turn helps them grow their business further.

A good digital strategy will help you attract new customers as well as retain existing ones who might otherwise leave if not given access via mobile devices or other technology platforms like Facebook Ads!

Conclusion

We hope you have found this article helpful and are ready to start your own digital marketing strategy! Remember, no matter what industry you’re in, digital marketing can help grow your business. We recommend starting with a website first, as it will give an easy way for people to find out more about what you do, where they can buy from you or even sign up for events.

Digital marketing is a big thing these days, but it’s not as complicated as it seems. Let us help you get started on the right path. Check out our website: https://www.technicalcreatives.com

Article Source: https://articlebiz.com/article/1051984025-how-to-grow-your-business-with-digital-marketing

How To Get Your Ideas To Spread (Seth Godin)

 

Social Media Success: Do's And Don'ts

 

Social media has become one of the most powerful tools in business today. With its ability to reach a wide range of people quickly, it's no wonder many businesses turn to social media to promote their products and services.

However, there are some key do's and don'ts that you should be aware of when it comes to using social media for your business. Following these tips can maximize your impact and get the most out of your social media campaigns.

SMO Company in Noida can help you build an effective social media strategy that will help you get a high return on investment (ROI).

Establish Clear Goals For Social Media

Before embarking on any social media strategy, defining clear goals and objectives is important. Are you looking to build brand recognition, increase website traffic, drive conversions, or open up a new market? What is the purpose of your social media channels, and what do you want to achieve? Knowing this in advance will help you craft your messages more effectively and assess your success.

You should also consider the type of audience you are aiming to attract. Who will most likely engage with your content, and how can you reach them? Ask yourself questions such as: What type of content resonates with them? What platforms do they use most?

For example, if your target market is young professionals aged 25-35, featuring organic products or a cool aesthetic design on Instagram will likely get more engagement than advertising on LinkedIn or Twitter. Understanding your target demographics and which channels they use will help you shape the overall direction of your campaign.

Use Relevant Hashtags And Content

The most important aspect of social media success involves understanding what content resonates with your target audience. You can quickly increase your reach and garner more engagement by including relevant hashtags in your posts. Relevant hashtags should be industry-specific and purpose-driven, as they’ll help boost visibility and reach among the right people.

Curate Quality Content

Quality content is the foundation of any successful social media strategy. Creating high-value content that resonates with your target audience is a surefire way to engage followers, build trust and loyalty, and drive sales. Consider investing in a content creation team or an external agency to produce compelling visuals, videos, and copy.

Monitor Your Brand Mentions

Monitoring your brand mentions helps you:

    •  Monitor conversations and respond to them (or at least acknowledge them): If someone tags your page in a post or asks a question, thank them and let them know that you’re paying attention and that their feedback is important.
    •  Quickly respond to any possible negative feedback: If someone has an issue or complaint, address it promptly; this will help maintain customer trust by showing that you care about their experience and are willing to take responsibility.
    •  Keep track of industry trends: Keeping track of what people are talking about can give you insights into what’s trending in the industry, which can help you identify areas for improvement for your business.

Build A Social Media Calendar

Once you plan for when and what type of content you want to post, it's time to create your calendar. This can be achieved manually through paper or electronically through an app or software program. Consider breaking down the calendar into blog posts, product promotions, and customer service updates. You should also be sure to list the specific dates each post will go live and any hashtags or other relevant keywords that apply.

Use Of Videos

Undoubtedly, videos play a major role in your social media strategy. Videos can help you tell stories, engage with customers, and engagingly showcase your products and services. But when using videos on social media, there are some do's and don'ts to consider:

Do's

    •  Showcase the best part of your business - Use videos to showcase the benefits and value of what you do.
    •  Keep it short & simple - Social media users want content quickly, so keep your videos short and sweet. Aim for 15-second videos or shorter if possible.
    •  Incorporate visuals - Using motion graphics or animations will grab viewers' attention more easily than just text alone.

Don'ts

    •  Don’t be too promotional - Promotional videos should be kept to a minimum.
    •  Avoid low quality - Low-quality video can lead to viewers tuning out more quickly.
    •  Avoid excess editing - Too much post-production work can make a video look too artificial.

Leveraging Tools And Technologies

The success of your social media depends largely on the tools and technologies you use to manage your accounts. You can use a range of platforms, like Hootsuite, Sprout Social, and Buffer, to schedule posts in advance, track engagement metrics, create content calendars, and monitor comments from followers.

These tools also help you to maximize your efforts by providing insights into what type of content works best with different audiences and allowing you to adjust accordingly. Additionally, they can provide useful analytics that informs you of the effectiveness of your campaigns.

Don't "One Content For All"

Posting the same content across all your social media channels is a big “No-No.” Different social media platforms have their own demographic and preference for content, so it's important to tailor your posts to fit your posting platform.

For example, visuals and video make up much of the content on platforms like Instagram and TikTok, while more text-based posts may work better on Twitter or LinkedIn. When crafting a post, think about the platform it’s going on and make sure you are using best practices for that platform.

Additionally, it’s also important to know when a post should be posted or shared at different times throughout the day, as different social media platforms experience peak hours of engagement for different types of content. Failing to adjust your content accordingly may result in missed opportunities for engagement with potential customers.

Not Focusing On UGC

Tap into the power of user-generated content (UGC) to reach out to new audiences genuinely and engagingly. UGC is content created and shared by users, such as posts, photos, videos, reviews, and comments. It has become an effective way of marketing as it leverages users’ social reach to spread awareness of a brand.

Although there are risks associated with UGC, when used effectively, it can help build customer trust and loyalty. So make sure you focus on curating content from your followers and encouraging them to share their experiences with your brand. This will help strengthen relationships and generate more sales and traffic for your business.

Article Source: https://www.promotionworld.com/articles/seo/230412-social-media-success-dos-dont

Email Marketing For Bloggers

 

What Is Email Marketing?

Email marketing is one of the best strategies you can use for growing a profitable blog.

A list of names and email addresses of people who signed up to receive updates and promotional emails from you is called an email list. As a blogger, you will be collecting emails using opt-in forms on your blog. When you use email to promote your blog and services to your email list, it is called email marketing.

Why Should You Use Email Marketing For Your Business?

According to the Direct Marketing Association, email marketing yields an estimated 4300 percent ROI, says entrepreneur.com.  

Most new bloggers are slow to adopt email marketing because they think it is a slow and time-consuming process. Most would change their mind if they knew email marketing was the best way to connect with, and retain, customers. You get to land directly in your reader’s inbox and no other channel can get your business more visibility. People may not check their social media sites every day but they will certainly check their emails. With the prevalence of smart phones, people tend to check their emails several times a day. In fact, it is likely the first thing every person checks in the morning.

When you post on social media sites, you have to compete with other content to be seen. Moreover, social media sites like Facebook, Instagram, Twitter, and Pinterest can change their algorithm any time, which might limit your reach.

For example, Neil Patel mentions on his site (neilpatel.com) that on June 2016, the Organic Reach of a Facebook Page fell to a mere 2%. My friend’s DIY blog was hit severely by this update and her traffic plummeted overnight. Her Facebook page with 500K followers would reach only 10,000 people each time she made a post and only 200 of them clicked through to her blog. That is when she started to focus more on building an email list. She now has a list that is 50K strong. Every time she sends out an email, 30% of the people open it and 15% of them click through to her website. For example, just one email she sent out brought 6300 visits to her Crochet Baby Blanket Roundup post and earned her $150 in ad revenue in just one day. The bigger your list, the more revenue you can generate from it.

Recommended Article: 13 Free Crochet Baby Blankets

The saying “never put all your eggs in one basket” is not just true for your finances, but for your business marketing as well. Your email list is the only audience you will never lose to changes in ranking systems, which can plunge your traffic overnight on other channels.

How To Build An Engaged List

Your email marketing efforts will fall flat if you don’t have an engaged list. You have to warm your list and form a connection with them. The best way to do this is to write on a personal level. Start every email with a personal story but keep it short. People are more likely to buy from someone they know and trust. Be that person. For example, I have been sharing my struggles during this pandemic with my audience and that has really helped strengthen my bond with them. Write to them like a friend and not a salesperson. Do not sell in every email. Only 20% of your emails should be sales emails and the rest 80% should provide value to your readers.

Another way to engage your audience is to ask a question. I asked my audience what their biggest struggle was with managing money. If people respond to your emails it can increase your open rate and your emails are less likely to end up in their spam folders.

You can also ask questions that help you plan content for your blog. Ask them what they would like to see on your blog. The responses can give you valuable insights for future blog posts. When you publish the content they requested, it will help foster an even greater bond with your readers.

Formatting your emails properly is also key to the success of any email campaign. Make your links big, bold and easily clickable. Most people check their emails on mobile devices and a tiny font can make it harder for them to click. When you link to your new article, link to no more than 3 related articles. Stuffing your email with links is not a good marketing practice.

How Often To Email Your List

Not emailing your list for a long time will make them forget that they even signed up for your emails in the first place. So, do not make that mistake. You have to email your list at least once every 2 weeks. Weekly is what works for most bloggers. If you don’t have new content to share every week, you can share old posts that are right for the season, roundups, or even some valuable tips for your audience. After emailing my list for a year, any week I don’t have a new post, I just resend an email I sent last year. This can save you time and help keep your audience engaged. You probably would have added a lot of new subscribers in a year and your old subscribers might not even remember posts you shared a year ago. You just have to make sure the blog topic is still relevant.

An email list can take time to build but it will be well worth the effort and can be an invaluable asset for your business.

Article Source: https://articlesbase.com/email-marketing-for-bloggers

Is Facebook Marketing Beneficial For Your Business?

 

Facebook marketing has changed the way marketing is done. But whether you choose a design company or social media marketing agency, always do some research.

A significant change has been seen in the way customers are acquiring information about companies or connecting with brands of their choice. Today, more than newspapers, television or radio, people have started using social media platforms to learn about brands and engage with them. Social media platforms such as Facebook and Twitter are the top choice of marketers for communicating with potential as well as existing customers.

Facebook tops the list of social media channels that have helped change the face of marketing for small as well as large businesses. It is helping companies reach all the people who matter most to their business. From sharing information about their products or services to engaging customers with quizzes, photo sharing and videos, there is a lot that is being done through Facebook marketing.

Here Is How Facebook Can Benefit Your Business:

   •  It makes your business discoverable to people beyond geographical boundaries
   •  It helps in having one-to-one conversations with customers, answering their queries and keeping them aware of latest offers or discounts
   •  It helps spreading your business message because if the posts, images or videos being shared by your company are interesting, people will share it on their page
   •  It helps in reaching groups of people who would be interested in knowing more about your business, products or services
   •  It will also provide analytics on your page, giving you a better understanding of your customers and the effectiveness of your marketing campaigns

Imagine reaching to more than 1 billion people through your Facebook page. Can any other media channel give you an exposure of this level? You can even target customers according to the demographic you want and maintain direct communication with them without much investment.

This is the reason why Facebook has become a preferred option when it comes to marketing a small or large business. From learning more about customers and having a fan following to making online sales and creating a platform where it becomes easy to communicate, this social media channel has transformed the way marketing is done.

Key Factors To Remember:

Be it a design company or a social media marketing agency, make sure you have chosen a reputed service provider. You also need to decide what you want to achieve through the campaign. Whether you just want a fan following with thousands of likes or you wish to drive traffic to the website? You need to decide the objective before getting into this form of marketing. Many businesses benefit from both aspects. They not only make online sales but also attract likes.

Who Benefits The Most?

All types of businesses benefits from this form of marketing; however, it is highly useful for small business owners who wish to create a customer base and make it big. Since small businesses are into offering unique products or services for a limited range of customers, it becomes easy to reach the target audience through Facebook features with a personal touch.

Article Source: https://www.articlesfactory.com/articles/advertising/is-facebook-marketing-beneficial-for-your-business.html

How To Do Affiliate Marketing... With Pat Flynn

 

Affiliate Marketing 101: How To Write Good Content

 

Affiliate marketing is a great way to make passive income online, and it can be your biggest earner if you’re a blogger. By 2020, it is expected to have attained an annual growth rate of 10 percent.

However, mastering the art of creating great content is part of affiliate marketing 101: it’s not just about reviewing a product or including links in your content.

Read on to learn everything about building good content for affiliate marketing.

Types Of Content For Affiliate Marketing

First, you’ll need to be creative about the ways you serve up your affiliate links. If you keep doing the same thing, your readers will get bored and move on.

Create meaningful and engaging posts, allowing your readers to relate with the products. Most people are put off by in-your-face advertising. There are six kinds of content you can create:

1. Seasonal Blog Posts

Seasonal blog posts can be time-based or event-based. Time-based posts target the four seasons while event-based posts target holidays e.g. Christmas, Easter, Halloween, etc. Other kinds of events depend on your niche.

2. Evergreen Blog Posts

This is content that doesn’t go out of date – it is based on facts and features information the target audience understands and needs perpetually.

3. Roundup Posts

Roundups compile lists of the best products for different types of clientele. Such posts allow you to naturally add lots of affiliate links, increasing your earning potential.

4. Mini-Courses

Email courses offer content that adds value to your target audience. A series of auto-generated emails delivers lessons to subscribers’ inboxes over several weeks. This information is related to your target products and services.

5. "Best Of" Posts

These are summaries of posts in your blog, usually published at the end of a year or quarter depending on your audience. You can use these to redirect readers to old articles or bring back useful information you had already given in the past.

6. Product Reviews

Product reviews are always searched for. Be sure to create honest, concise and tailored reviews. To extend your posts, you may choose to do comparison reviews of items users are likely to be conflicted about. Creating an infographic that summarizes important details will have your customers lingering on your page a bit longer.

Basic Steps To Building Good Content

Regardless of the type of content you wish to publish, you need to establish the basic steps to rope in your audience. Taking affiliate marketing programs for beginners can help you learn some of the secretes seasoned affiliate marketers use.

1. Choose Your Niche

It’s much easier to become an affiliate marketer if you’re blogging already; because then you have a niche. Within this niche, you already like and use very many products. So all you need to do is publicize them and why you like them.

2. Choose A Product

Start with any product: do you like books: review some books. Do you like cooking? Review things you can’t do without in your kitchen.

Comparison reviews can work great, and if you look it up, you’ll find lots of content covering brand comparisons.

The thing with affiliate marketing is to remember that your biggest client is your readers, not the merchants paying your commission. Therefore, you need to actually help your readers with your links. If your information/reviews aren’t genuinely helpful, you lose credibility with your readers.

3. Leverage Visuals

Images, infographics, and videos can help you relay important information about products and services in certain niches. They are also great for breaking down long content or emphasizing a point.

However, remember to only add images or video if they add value to your overall message. Remember that they can be heavy/cause your page to load a little slower. However, used properly, they are great for increasing engagement with your audience.

Live feeds and webinars are also great for gadgets and appliances. Seeing you use certain products brings them to life in a way words never could. You can use your blog and social media to promote your webinar and even send it to your email subscribers.

4. Create An Email List

Building an email list can help you serve future content to interested subscribers with ease.

If you’re blogging, you probably have a way for users to subscribe to your site. Free offerings like e-books, webinars and white papers are great ways to grow your mailing list. You can send your best-of posts, roundups, and mini-courses to emails, as well as other tailored content, for subscribers to act on.

Because you chose your niche and products, subscribers are highly targeted, so you don’t need thousands to make your efforts worthwhile.

Ideally, send weekly content to keep them engaged with your blog/products. Every so often, include calls-to-action to buy certain products.

If you change your mind or find new products that you like better, you can update your audience and also tell them why they should make the switch.

Tips To Improve Engagement And Offer Value

Creating content that appeals to your audience is important. Here are tips you can use:

1. Be Truthful

However, you choose to present your affiliate links, ensure that you’re being honest with your readers. If you’re reviewing a product that many other people have liked but you haven’t, say it. If you can, talk about products and services you have used yourself – these are so many – and not just those that will bring you more sales.

It’s very hard to create engaging content for products you haven’t tried. Your audience trusts you, and they’ll see through any feeble attempt to pitch products you haven’t tried.

It helps, sometimes, to mention that you may earn a commission through some of the products you’re talking about. You won’t lose your audience; if anything, most readers will love this forthrightness.

2. Personalize Your Products

Explain why certain products resonate with you in a special way – how you personally benefitted instead of just the features available everywhere.

Why do you love it? What’s so special about it for you?

You can even tell a story about your journey to finding it and using it. Don’t forget your readers, and how they might benefit from it or why they should invest in it.

Anyone can write a review anywhere – How you present your marketing content can have a lifelong impact on the value readers attach to your opinion. And your opinion means everything in affiliate marketing.

3. Tell Your Stories Naturally

Finally, the best way to do affiliate marketing is to never make it feel like affiliate marketing. Try to incorporate your product mentions and links into your natural blog stories.

Your recommendations should sound like they’re coming from a friend to a friend. This will make your content more exciting and appealing for your readers.

Also, remember to just offer the good non-marketing content your audience came to you for. Don’t make them feel like you’ve turned into a shop, out to make money off them.

Affiliate Marketing 101 – Conclusion

Well, there you have it, everything on Affiliate Marketing 101. You have learned the best ways to leverage your readership to make some passive income.

In conclusion, it helps to mention that affiliate marketing is a long game: you won’t see thousands in your bank account overnight. Too much too soon can actually be counter-productive.

Instead, focus on what you want over the longer term, and work on giving your readers value on your way there.

If you loved the post, feel free to share on social media.

Article Source: https://www.articlecity.com/blog/affiliate-marketing-101-how-to-write-good-content

How To Use Video Content To Boost Your Social Media Marketing

 

In the competitive nature of social media marketing, video content can be your savior to stand out and achieve the desired goals. Compared to other content formats, video is the most powerful to attract and engage audiences. 

If you’re struggling to boost your social media marketing, this article can come in handy to accomplish your targets. We’ve compiled the seven ways to use social media videos to boost your marketing efforts.

#1. Tell Your Brand Story

Expanding brand awareness is one of the goals of running social media campaigns. Video content is an excellent tool for telling stories about your brand. You can also expose your products and services to a broader audience. 

For example, you can create a video marketing where you share the missions and values of your brand. Share your company culture or behind-the-scenes videos to build trust and gain credibility from audiences on social media. 

A strong brand presence on social platforms helps you stand out among competitors. Besides, having multiple videos to tell your brand story can build a powerful and memorable brand image.

#2. Promote Products And Services

You can also run a campaign to promote your product or service. You can customize and personalize your video content to resonate best with your target customers. Besides, you can share many video content featuring your product. 

If you want to improve brand awareness and reach relevant audiences quickly, you can try paid advertising on social media. Social media’s automated and personalized nature allows you to generate results quickly.

#3. Share Valuable Content

Communicating and nurturing your audiences is necessary. To build loyal audiences, you must provide valuable content to them. In the era of digital, informative and educative content matters more than promotional content. 

For instance, you can create explainer videos on how to use your product. You can also make other informative content like tips and tricks and recent trends or news in the industry. 

Moreover, valuable content also refers to entertaining ones. You can create videos from memes or make parodies from movie scenes. Entertainment videos can make your feed more colorful and help you connect with audiences better.

#4. Share Testimonials

One of the most valuable pieces of content is customer testimonials. Social media content like testimonials, ratings, and review videos are suitable if your target is to drive audiences to purchase your products. 

98% of customers read or watch online reviews to learn about business. The whopping number proves that buyers value reviews and testimonials as authentic sources to learn about the products they want to buy. 

You can encourage existing customers to share their experiences using your product on social media. Once they tag or mention our business account, you can repost their content to give appreciation and enhance relationships. 

Moreover, you can also use another trick to encourage customers to leave reviews. For example, you can give them extra points or redeemable coupons that they can use for later purchases. 

This trick is especially effective in generating loyal buyers. Better still, reviews and testimonials from others are also powerful in influencing other audiences to buy your product or try your service.

#5. Build Engagement With Audiences

Generating high engagement is one of the keys to successful social media marketing. Engagement can be in the form of comments, likes, shares, or other responses audiences give to your post. 

Video content is a great way to encourage audiences to give responses. Typically, shorter videos will drive more engagement compared to longer ones. This is because today’s audiences likely want to retain information quickly. 

You can also create interactive videos with audiences. Some ideas to make interactive videos are live-streaming, quizzes, 360-degree, and branch videos. Those video ideas allow audiences to participate and give responses directly.

#6. Host Collaboration Projects

Consider hosting a collaboration project to maximize your marketing effort. A way to try is to work with influencers or experts. Since both have massive communities, you can reach more people quickly. 

Collaboration projects can evoke the audience’s interest. Choose influencers or experts who know your industry so you have the same audience as them. This way, you can effectively meet new prospects. 

You can create video collaborations, such as vlogs, reviews, tutorials, and other content ideas. Ensure the influencers you work with have the skills and knowledge to explain and promote your product to boost brand awareness and sales.

#7. Optimize Video SEO

When using social media video content, optimizing your video wherever you publish it is essential. Whether you upload videos on YouTube, Facebook, Instagram, TikTok, or LinkedIn, working on video SEO is necessary. 

Optimizing video SEO requires you to look for potential keywords for your content. Leverage keyword generators like Ahrefs, Semrush, or Google Trends to find the most suitable keyword for your video. 

Having your main keyword consist of two to three words is better. Investing in long-tailed keywords allows your content to fight better on search engines. Put the desired keywords nicely on the video title, hashtag, tag, and description. 

Ensure that your keyword blends naturally on your metadata. Avoid creating a clickbait title and thumbnail, as YouTube discourages it. Besides, consider adding subtitles or closed captions to optimize your video content.

Takeaway

Video content is like a booster to your social media marketing strategy. Shorter videos tend to drive better results than longer ones and are ideal for today’s audiences. 

Moreover, in a fast-paced society, human attention span is getting shorter, so snackable videos can satisfy them better. They can obtain information quickly, resulting in better engagement. 

The above discussions are some ways video content can help boost social media marketing. Invest in high-quality equipment and stay alert on the latest trends in video content to help your brand stay relevant and competitive in the industry.

Article Source: https://www.promotionworld.com/articles/seo/230407-how-use-video-content-boost-your-social-media-marketing