3 Things Every Business Needs To Focus On In 2024

 

10 Tips To Improve Your Email Marketing Campaign

 

While an email marketing campaign is a well-studied subset of marketing, there are still unknown variables and complexities concerning this promotional strategy. There are many data points to remember when attempting to comprehend how consumers respond to marketing emails. 

Email marketing has established itself as one of the most successful direct marketing platforms. It has a staggering ROI of 4200% today, indicating that it is as successful as ever. The only thing that varies about email marketing is the tactics involved. What worked five years ago does not work today. However, the trick is to change the tactics rather than leave email marketing entirely.

Tips You Can Do To Improve Your Email Marketing Campaign

Here are some tips you can do to improve your email marketing campaign and provide a positive result for your business:

1. Integrate User Experience

Customers are reconsidering interactions and customer-centered digital experiences from companies as a result of the current pandemic. The days of hard selling are over. Email users, including website visitors, want to be treated as valuable contacts. However, brands that do not place their customers at the core of their plan will fall behind. 

Brands that prioritize customer experience, on the other hand, will advance. According to Salesforce research, 88% of consumers want marketers to boost their digital efforts. Providing a better customer experience in your emails entail improving the tone of voice and messaging and helping consumers as they navigate to your website or mobile app.

2. Have Mobile-Friendly Emails

Mobile devices account for up to 60% of all email marketing engagement. Most people check their phones for texts, calls, and emails as soon as they wake up, but if your emails aren't responsive, you'll miss out. Customers can either delete or unsubscribe from you. Even if they don't, you can guarantee they won't open or read them, undermining the intention of sending them in the first place. The most important thing you need to remember here is to use a flexible email interface. Also, use short subject lines and preheaders. Make the CTAs wide and visible regardless of any screen size.

3. Improve Your CTAs

One of the most critical errors that email marketers make is failure to identify their Calls-To-Action (CTA). Customers are left uncertain about what to do, lowering conversion rates. If you want them to visit your website for more traffic, make a transaction, call, or fill out a questionnaire, your goal must be plain. And if the clients read your email, if they can't figure out what you want them to do, they'll erase it or ignore it.

4. Grow And Clean Your Email List

One of the most common errors companies makes finding the easier way out when it comes to growing their subscriber list. However, there are no shortcuts or at least none that operate in the long run. Though it is relatively easy to buy your subscribers list, the dilemma is that sending emails to individuals from which you did not obtain permission is called spam, not to mention illegal. 

To sustain high commitment and conversion rates, keep an up-to-date email list.  Delete emails that no longer connect with your brand, or at the very least, attempt to entice them back in. Recognize that almost half of your email subscribers are inactive. 

When you send campaigns to clients who have no chance of opening them, the email delivery results will suffer. Check the list for subscribers who haven't been involved in the last 12 months and delete them. Instead, work on maintaining existing clients and acquiring new ones.

5. Test Your Campaigns

Before each send, verify and review your emails. Take the time to preview your emails so you can ensure they won't end up in the spam archive. Deliver the message to yourself before delivering it to the entire list. You can check it yourself. 

Doing this offers evidence that you can use to make realistic choices. It would be better if you continue to experiment with different template layouts. Use separate ones for updates, product showcases, blog posting, and more. 

The aim is to keep things exciting for your audience. Make them seem fresh and entertaining rather than bland and generic. Aside from that, you can test your subject lines, personalization, landing page, CTAs, messaging, sender's name, and target audience regularly. To see what fits best, you should even test the from-address, HTML vs. plain-text promotions, and long vs. short emails.

6. Always Personalize

Personalization has emerged as an advantage of email marketing. You should begin addressing all of your customers by name instead of using generic terms. Using the reader's words to contact them will significantly boost your email marketing campaign. When making recommendations, include their shopping history or study to improve their consumer experience. 

When they understand you are concerned about their interest and preferences, they become more involved and are more likely to respond to your CTA. Use a genuine signature and reply-to address since a do-not-reply address would detract from your email's credibility.

7. Have Engaging Content

If you want to impress your clients, you can make your emails more appealing and use entertaining and dynamic content. To keep your email fun and immersive, use engaging visuals like photos, animations, gifs, games, surveys, and immersive polls. Emails with photos outperform those without. The click-through rates gap is more than one percentage point, and it comes in 42% higher.  As a result, you should review your previous email promotions to see what went best. If you haven't tried videos that you can create from video editing software, animated gifs, interactive content, personalization, or emojis yet, now is the time.

8. Make Your Content Easy To Digest

People nowadays are incredibly distracted. Every single moment, they are overwhelmed by various objects, individuals, and marketing messages. That is, you need to frequently select the most straightforward and shortest way to complete a task, whatever it might be. This technique also extends to email reading and inbox maintenance. 

As a result, if you want your emails to translate faster, make sure to convey your post as soon as possible. Make your content effective by having simple to read and comprehend the material. To state any important message simply and quickly, use bullet points, headlines, lists, and preheader text. If you do it correctly, you can see an improvement in email engagement metrics such as click-to-open speeds.

9. Use The Right Tool

Your organization extends, and so does your email list. At some point, you will notice that people aren't responding to your email. This shift in behavior may not be due to an unsuccessful sales pitch but rather to how you send your email campaigns. 

Email marketing tools like GetResponse assist you not only in making your emails look nice. It comes with a free mobile-responsive template and features like the Email Creator. It helps in managing your credibility and successfully deliver your messages. Email automation will help you evaluate the effectiveness of your campaign and control your email list hygiene automatically.

10. Ask For Feedback

The only way to provide what people want is to ask them what they want. Ask customers included in your email marketing campaign. By doing this, you will learn about their desires, wishes, and views, putting you in a more vital place to deliver tailored content. Inquire on how you can do better with your content, products, or services by soliciting reviews. 

Make it simple for consumers to provide feedback. Remember that long forms and time-consuming surveys would not suffice and will likely be ignored. Instead, use checkboxes, button keys, multiple-choice options, and give rewards to get them to take a survey. 

Final Thoughts

Leveraging an email marketing campaign is not easy and highly competitive. Your target audience gets over 100 emails a day, and your content can get lost in this number. That is why you must use this email marketing guidance to stand out and avoid getting overlooked. Using these email marketing tips to send out more entertaining newsletters, improve conversions, and win loyal customers.

Article Source: https://www.promotionworld.com/articles/email-marketing/210325-10-tips-improve-your-email-marketing-campaign

Types Of Social Media Content - Realigning Social Media Marketing With Content Writing

 

In the world’s history, social media has been the fastest-growing trend. As per stats, within 10 years of being available publicly, social media has successfully garnered 1 billion users. It’s surprising but true that this platform has witnessed a growth faster than the internet itself.

Social media platforms like Facebook have been the biggest grosser with close to 2 billion active monthly users by 2017. Emerging terms like ‘nomophobia’ only bring back the focus to its popularity. No wonder, businesses now invariably allocate their digital marketing resources for social media marketing to enjoy outreaching benefits.

Not to mention, content forms an integral part of social media today. With the power to intrigue visitors, provide them with valuable information and keep them hooked to the latest trends, social media content goes a long way in achieving digital marketing goals.

The world of content writing has thus come up with different types of content that go just perfect to attract the targeted audience in a sea of users that flock internet. Let’s have a look at them one by one to understand how social media marketing has been generating staggering ROIs with the help of these content types.

Types Of Content For Social Media Marketing:

• Newsworthy Content

Research suggests that social media users scroll various sites and platforms for one common reason – extracting news about current trends. Moreover, businesses measure their social media ROI through the number of likes, shares, tweets, retweets and other popularity indicators their posts rides hide on.

As per the raw numbers published by Fracti and Buzzstream, news articles received significantly higher social shares than any other content type. Businesses can thus count on newsworthy content when producing articles and blogs for distribution to achieve their social media marketing targets.

With the engagement factor integrated into this content type, it only adds value to what your target audience might be looking for, thus fulfilling their purpose. Resultantly, it receives more shares and likes, making your content popular. Some of the best content writing agencies make sure you receive content that is suited as per your industry’s target audience while being aligned with your digital marketing goals.

• Interactive Content

The CEO of Cyber Alert recently stated that social media content today is more about interactive factor and less about words alone. It’s the user experience that interactive content offers that makes it stand out from the rest.

Also, while the average bounce rate for all social media content types remains at 45%, it reduces to 20% for interactive content. Engagement results are thus high for this content type and desired engagement can be achieved only with a quarter of the total traffic to the site.

Businesses can thus expect to derive desired results by integrating interactive content in their social media marketing strategies. Make sure to approach the best of professional content writers to nail your interactive social media post writing.

• Infographics

‘Short and crisp’ is the mantra that social media users follow today when scrolling through feeds. With loads of content flooding their news feeds every day, all they do is skin through it to find the most precise and valuable information.

Hence, infographics come as a perfect mix of information and graphical representation to convey just the right message in time. Given the attention span of humans has shortened significantly; they also capture the reader’s attention in time with attractive and catchy descriptions.

The popularity of infographics is backed up by the fact that text-only content has only 70% understanding rate, while text and picture-based content has a high understanding rate of 95%. So, with infographics offering such high engagements, why not go for a social share of this content to receive millions of shares right back to take your business closer to social media marketing goals?

• Content Evoking A Strong, Positive Emotion

While information is the core content integration, internet users, most of the times, look for subtle inspiration driven by emotions. It is now not surprising that happy and positive emotions inspire people to take the next actions.

A study says 25% of internet users would proceed for the next step if they are awed by the content, 17% by laughter, 15% by amusement, 14% by joy and 6% by surprise. When implementing social media marketing strategies, you can thus bank on content that evokes these emotions to gather more likes and shares.

• Content With Lists

The Buzzsumo study performed by OkDork concluded that content with lists is one of the most shared forms on social media followed by infographics. Other popular posts that ranked high for most shares included how-to posts, why posts and what posts.

Another finding by Hubspot suggests the highest social traction for list posts at 22.45%. As these posts are easily skim-able and serve perfectly for people short of time, they fit apt with social media users who try to acquire a wide base of information in the least possible time.

Today, content writing companies come with the expertise to produce content in listed format to suitably serve social media feeds of their clients.

• Content Carrying Images

Here are some staggering data regarding the popularity of images on social media:

• Facebook receives approximately 300 million image uploads from users across the globe every day.
• Instagram usage has increased by 1,179% in the past six months.
• Facebook posts with photos received 53% more likes than posts without photos.
• Social media posts with images had engagement as high as 180% as compared to others.

Now, these facts and figures are sufficient to back up why you should include content with an image in your posts for social media marketing. Well, yes, images are shareable and content with images is more appealing for its ease of understanding.

Are you still undecided on which content type to use for your social media marketing campaign? Well, that entirely depends on the industry your business operates in and the requirements of your target audience on social media. So, get set to up your digital marketing game with the right content type for your business.

Article Source: https://www.articlecube.com/types-social-media-content-realigning-social-media-marketing-content-writing

A Comprehensive Guide To Digital Marketing For SEO Boost

 

In today's digital age, having a strong online presence is crucial for any business looking to thrive and succeed. As consumers increasingly turn to search engines to find products and services, the importance of search engine optimization (SEO) cannot be overstated. Digital marketing, with its diverse strategies and techniques, plays a vital role in enhancing SEO efforts and driving organic traffic to your website. This blog will delve into various digital marketing strategies to boost your SEO and help your business achieve higher search engine rankings.

1. Content Is King:

Creating valuable, relevant, and high-quality content is the backbone of any successful SEO strategy. Engaging blog posts, informative articles, and compelling website content attract visitors and encourage them to stay on your site longer, reducing bounce rates and improving SEO rankings. Moreover, search engines value fresh content, so regularly updating your website with new, valuable information is key.

2. Keyword Research:

Effective keyword research is the foundation of SEO. Identify relevant keywords and phrases your target audience will likely use in their search queries. Tools like Google Keyword Planner and SEMrush can help you find the right keywords with high search volumes and moderate competition. Integrate these keywords naturally into your content, meta tags, and headings for optimal SEO results.

3. On-Page Optimization:

On-page SEO involves optimizing individual web pages to rank higher in search engines and earn organic traffic. Ensure your website's meta tags, title tags, headings, and URLs are optimized with your target keywords. Use descriptive alt tags for images, as search engines consider them in their ranking algorithms.

4. Link Building:

Building high-quality backlinks is essential for SEO success. Engage in outreach efforts to reputable websites and blogs in your niche to earn natural and relevant backlinks to your content. A strong backlink profile boosts your website's authority and improves search engine rankings.

5. Social Media Engagement:

Social media platforms play a significant role in driving traffic and increasing brand visibility. Share your content across various social media channels to reach a broader audience and encourage social sharing. The more your content is shared and linked to, the better it will perform in search engine rankings.

6. Mobile Optimization:

Mobile optimization has become critical for SEO with the increasing use of mobile devices for online searches. Ensure that your website is mobile-friendly and loads quickly on all devices. Google's mobile-first indexing considers the mobile version of your site first when ranking it in search results.

7. Video Marketing:

Videos have become a powerful digital marketing tool, and search engines love them. Incorporate video content into your digital marketing strategy to enhance user engagement and encourage visitors to spend more time on your website. Optimize video titles and descriptions with relevant keywords for better SEO benefits.

Conclusion:

Digital marketing is an integral part of any SEO strategy. By focusing on content creation, keyword research, on-page optimization, link building, social media engagement, mobile optimization, and video marketing, your business can significantly boost search engine rankings and organic traffic. Remember that SEO is an ongoing process, and staying updated with the latest trends and best practices is crucial for sustained success. Embrace digital marketing wholeheartedly, and watch your website rise, attracting more qualified leads and potential customers to your business.

Article Source: https://www.promotionworld.com/articles/digital-marketing/230718-comprehensive-guide-digital-marketing-seo-boost

Everything You Need To Know To Start Copywriting

 

Ways To Use Social Media To Boost Your Website Traffic

 

Yes! You must use social media optimization (SMO) and social media marketing (SMM) if you truly want to increase website traffic. This is not something ‘written in the books or theoretical’ but when used correctly, it can become an outstanding source of traffic that can further help you set a successful online brand.

When talking about the right ways to get more and more targeted traffic, it is useful and good to see some real examples. You can ask your social media marketing company about the same. It is important because this way you will be convinced whether they can deliver the results or not. So, if you are planning to run a campaign on social media platforms to drive more and more traffic to your business website, then you can make the best use of the following ways to get the desired results:

Add The URL Of Your Business Website To All Your Social Media Platforms -

While beginning with your campaigns, you must ensure that all your social media channels have a link to your business website. It may sound quite obvious but many businesses ignore this essential aspect. Adding your website link to your social media platforms will not only needed for your SEO efforts but can drive a good amount of traffic to your website as well.

Use Effective Hashtags -

Hashtags can help you generate more and more exposure for your social media posts. You must ask questions to your social media marketing agency to know more about the hashtags to be used for your posts.

Make The Best Use Of Social Media Advisement -

The number of pages and users of social media channels is increasing on an everyday basis, so it is good to grab the attention of those potential customers. You should know that active social media users will most likely follow your page if you use the right content. Since your post can be lost in the ocean of posts because users might have liked multiple pages, so it is good to utilize Facebook and other social media ads to grab the maximum eyeballs of active users.

Keep Things Simpler So That Your Users Can Share Your Content With Others -

Whenever visitors read anything on your business website that they truly like, they might want to share it with others through different mediums. Therefore, you need to make it easy for them so that they can do it without any hassle. For this, you can add social media buttons on your blog or website. Thus, many businesses do this but forget to check whether those buttons are working properly (landing on the right pages) or not. So, it is good to check everything and fix issues promptly.

Use Suitable Images With Your Content/Posts -

Images, videos, infographics, and other visual items are more shareable when compared to text-heavy posts. It means there are two things you need to keep in mind. The first thing you must ensure is to have suitable images/videos within your content so that people can share it with others. Since all social media platforms allow you to post content with images, you must make the most out of it.

Add Appropriate Links To All Your Social Media Posts -

Apart from adding links to your social media pages, you should add links to your social media posts as well. A good post always carries a short description, a suitable image, an attractive title, and the link to the original source. A good service provider can better guide you on this aspect.

Post On Your Social Media Accounts At A Regular Interval -

You do not want to spam your subscribers or followers with daily posting but it will help you get more traffic and exposure. As per the statistics, the suggested numbers of postings on social media channels are (but consult with a professional for the best outcomes):

Facebook: 2 Posts
Twitter: 3 Posts
Instagram: 2 Posts
Pinterest: 5 Posts

Do Not Over-Promote Your Company And Its Offerings -

While posting on your business profiles/pages, it is suggested not to over-post or over-promote your company and its offerings. Your followers/targeted audience may get bored or feel irritated reading about your company, its offerings, benefits, etc. all the time. Rather than doing this, always post useful, interesting, and relevant content for them. Always remember, your first objective is to retain them before converting them into your customers.

Final Words -

Social media marketing is an outstanding tool to bring relevant and more traffic to your business website. However, it is a process that requires a lot of time, effort, and hard work. So, it is best to hire a professional social media marketing company for such crucial work and maximize the benefits attached.

Article Source: https://www.articlecube.com/ways-use-social-media-boost-your-website-traffic

Why Ignoring Video Marketing Is Hurting Your Business

 

Have you embraced video marketing for your business? If not, you are missing a great way to market your products or services and more importantly enhance your brand and paint yourself as a true expert in your field. Your chances are increased greatly in search engine rankings with video marketing. Also it is now verified you will increase the chance of conversions with video marketing.

6 Compelling Benefits To Jumping On The Video Bandwagon While The Momentum Is Hot:

Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

* A Facebook video receives, on average, 135% more organic reach than a photo.
* 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
* According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
* 10 billion videos are watched on Snapchat every day.
* More than 500 million hours of videos are watched on YouTube every day
* A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
* On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
* Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
* Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

1. Increase Your Target Market’s Confidence In You

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.

Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

2. Boost Your Search Engine Rankings

Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.

According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube, your chances of getting higher rankings are increased when your videos are also housed there.

3. Gain A Higher Social Media Reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.

If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

4. Enjoy Higher Website Conversions

Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.

So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

5. Save On Expensive Production Costs

With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.

All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

6. Take Advantage Of Showcasing Your Offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.

Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

Article Source: https://www.articlesfactory.com/articles/marketing/why-ignoring-video-marketing-is-hurting-your-business.html